Simply put by ZOG Digital’s Jason Squardo, "The better the[...]
In order for your online store to be successful, you need an awesome homepage. There’s no getting around it. You can’t have one without the other. The two are forever intertwined like Romeo and Juliet.
The design of your store says a lot about your business, being the face of your online brand to the entire internet. If it’s clunky and hard to navigate, users will take that first impression and run with it forever, becoming entirely uninterested in what you have to offer. But, if your online store is beautifully designed and easy-to-use, that will leave a lasting impression on users for a very long time. So, we decided to showcase some of our favorite 3dcart store designs to exemplify what[...]
When designing your store, you obviously should be focused on your customers' experience, but what some merchants and designers forget is that not every customer is the same. Beyond just design preferences, a portion of your potential customer-base has different abilities and needs when it comes to being able navigate and interact with the Internet. That is why designing with web accessibility in mind is so important.
If your online store has a large inventory of products, it’s important to do everything you can as an eCommerce merchant to help customers find what they need from your site. Each customer shops differently, has unique needs and is coming to your store for a specific reason; one of the best ways to cater to customers on a personal basis is through faceted navigation and faceted search features.
Customers visiting your online store may or may not know what they're looking for, but it's safe to say that if you're lacking great search functionality, you're losing sales.
Many shoppers begin their online shopping session by typing into a site’s search box. The results they experience affect as much as half of the typical eCommerce company’s total sales. While shoppers who use site search comprise only 15-30% of visitors, site search users consistently convert 2x – 3x higher than[...]
Arguably one of the most important aspects of a website is its design. The look of your eCommerce website is often the first, and most lasting, impression that’s left on potential customers. Good web design can establish trust in the customer, and make the shopping experience user friendly — especially if it’s responsive and easy to navigate.