SEO is no walk in the park.
In fact, as far as online marketing is concerned, it’s easily one of the most intimidating disciplines.
High price tags, technical jargon, and esoteric “rules” prevent many ecommerce store owners from even getting[...]
E-commerce businesses have to pay very close attention to their SEO strategy in order to make sure it’s up to date with Google’s algorithms. Not doing so can put your website at an unnecessary disadvantage. The higher your ranking on Google is,[...]
Google is always trying to provide a richer experience to their users. That’s why Google improves its SERP features and shows Direct Answers, Featured Snippets, Knowledge Graphs, Top Stories and much more.
These Google SERP features get more[...]
For any ecommerce business, it’s impossible to know what’s working and what isn’t without the help of a robust analytics program. Problem is most out-of-the-box analytics platforms are built for website measurement, analyzing surface metrics like[...]
E-commerce is growing rapidly.
According to the U.S. Department of Commerce’s latest figures, e-commerce sales in the third quarter of 2017 accounted for 9.1 percent of total U.S. retail sales.1 And it’s expected to account for 17 percent of all[...]
Targeting the right keywords is the single most powerful tactic online stores have in their SEO arsenals.
You can get everything right -- perfectly configured metadata, a formidable stockpile of blog content, colorful and seductive product[...]
No matter what kind of online business you run, context matters. In most cases, it’s your job as an online store owner to set the right context for your customers.
One of the biggest contextual areas websites take for granted is search context.[...]
Just two years ago, mobile ecommerce represented only 15% of dollars spent online, even though people spent an overwhelming amount of time on their mobile devices.
That number is rapidly changing, and it’s partially thanks to the work done on[...]