For any ecommerce business, it’s impossible to know what’s working and what isn’t without the help of a robust analytics program. Problem is most out-of-the-box analytics platforms are built for website measurement, analyzing surface metrics like[...]
E-commerce is growing rapidly.
According to the U.S. Department of Commerce’s latest figures, e-commerce sales in the third quarter of 2017 accounted for 9.1 percent of total U.S. retail sales.1 And it’s expected to account for 17 percent of all[...]
Targeting the right keywords is the single most powerful tactic online stores have in their SEO arsenals.
You can get everything right -- perfectly configured metadata, a formidable stockpile of blog content, colorful and seductive product[...]
No matter what kind of online business you run, context matters. In most cases, it’s your job as an online store owner to set the right context for your customers.
One of the biggest contextual areas websites take for granted is search context.[...]
Just two years ago, mobile ecommerce represented only 15% of dollars spent online, even though people spent an overwhelming amount of time on their mobile devices.
That number is rapidly changing, and it’s partially thanks to the work done on[...]
If you’ve invested some time in understanding how SEO works, you might be worried about duplicate content on your ecommerce website. And rightfully so -- but not necessarily for the reason you might think.
There are two kinds of duplicate content[...]
Guest post by Alex Jasin.
As an eCommerce business owner, your entire business is online. People need to find your site, like your products, and then proceed to checkout for you to make any money. And the more people visit your site, the more[...]
Online stores can’t understate the importance of a comprehensive SEO strategy. That said, there is such a thing as an overzealous one. If your SEO program is over the top, Google and other search engines won’t look kindly on your website.
Whether you’re the sole employee or have a team of ecommerce wizards at your disposal, digital marketing might be the most time-consuming part of running an online store. Entrepreneurship is all about growth, and marketing is how you grow your[...]
The internet is a noisy place. How does your online store stand out from the competition?
We frequently see online stores grapple with the discovery phase of marketing their websites. It can take time for your store to gain enough traction for[...]