eCommerce Marketing

eCommerce Marketing

8 Ways To Get Referrals For Your eCommerce Store

In today’s world, eCommerce stores steal the show. In fact, they are popular by all ages, and tend to do really well even with their brick and mortar store fronts still around.

Part of the reason is because of word of mouth marketing. You see,[...]

eCommerce Marketing

6 Actionable Ecommerce Marketing Tips to Drive More Sales this Holiday Season

It is that time of the year when all ecommerce store owners are busy forming result-oriented strategies for the biggest sale season of the year. And, if you haven’t still made a proper plan for the ecommerce saga, now is the right time to start[...]

eCommerce Marketing, Sell on Facebook

The Facebook Ads Strategy That I Use To Generate the Cheapest Conversions

I have been running Facebook ads since 2014, but my Facebook marketing game then, is nothing like it is now.

After many years of practicing setting up and trialling Facebook ad campaigns, I feel I have now cracked the Good Ole Facebook code to [...]

Google Shopping, eCommerce Marketing, Conversion Optimization

How to Optimize Your Google Shopping Campaigns with Product Segmentation and Custom Labels

Google Shopping has seen tremendous developments over this past year with the release of many new features, all of which require a solid understanding and savvy use of product segmentation and custom labels.

Smart marketers will do well to keep[...]

Conversion Optimization, eCommerce Marketing

12 Tools that Convert Website Visitors into Customers

If your website is well-optimized, the content is of good quality and the clicks are off the charts, then you must be swimming in a pool of money. However, if you receive massive traffic but only a small number of those visits buy your goods or[...]

eCommerce Marketing

10 Tactics to Increase your Ecommerce Conversions with Referral Marketing

Did you know that people are 4 times more likely to buy a product when it is referred by a friend? That is according to Nielsen. In fact, 92% of their respondents trust the referrals of the people they knew. This means that they trust people who[...]

eCommerce Marketing, Conversion Optimization

Applicable Methods to Boost Your Online Store's Profit Margin

In the world of e-commerce, money is everything. But don’t make the mistake of thinking your revenue is the most important number.

Although it might be nice to see huge numbers of sales coming through, at the end of the day, it’s your overall[...]

eCommerce Marketing

How to Market Your eCommerce Food Business

People buy everything online these days, including food. Eating isn’t revolutionary – everyone has to do it, and some people might even emphatically state that it’s their favorite thing to do. Marketing your eCommerce food business won’t be too[...]

eCommerce Marketing, Conversion Optimization

Beginners' Guide to Google and Facebook Retargeting

Here’s a scenario that may sound familiar: For one reason or another, you wind up on a certain brand’s website. Maybe you click around for a bit, curious about their offerings. Maybe you peruse their products or even add a few items to your cart.[...]

eCommerce Marketing, Customer Service

How to Measure the Success of your Customer Loyalty Program

In today’s competitive landscape, brands see customer loyalty programs as one of the key facilitators to grow their business. According to the research group Colloquy, there are 2.65 billion loyalty program memberships in the U.S. alone. In fact,[...]

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