Here’s a scenario that may sound familiar: For one reason or another, you wind up on a certain brand’s website. Maybe you click around for a bit, curious about their offerings. Maybe you peruse their products or even add a few items to your cart.[...]
Marketing automation – heard of it? Over the last few years, software built to automate marketing has sprung up everywhere, and email marketing isn’t left in the dust.
The main selling point behind email automation is that it enables marketers to[...]
For every e-commerce company that exists, there is another with a similar offering and similar products.
Customers don’t have to shop with you and in most cases, they have no loyalty to you. So, if you want your e-commerce business to succeed you[...]
People shop on eBay because they're looking for desired items at the best possible price they can get. You know they're looking for bargains, so you can make your own listings stand out from the crowd with eBay promotions. All customers[...]
Website development is a tricky concept that many retailers and businessmen are still trying to figure out.
Designing your own e-commerce website is definitely not an easy feat, especially if it’s your first time. E-commerce websites are not just[...]
In the pantheon of internet culture-defining websites, Craigslist ranks highly. You’ve probably used it in some way, shape, or form: to find a place to rent, recruit a guitarist for your band, track down a romantic “missed connection,” buy an[...]
The power of persuasion separates the successful from everyone else. Persuading others isn’t luck or magic - it’s a science.
Persuasion is important, and well worth learning, for every human being and not just marketers or sales reps. It is a[...]
Many merchants focus on traditional marketing campaigns to drive traffic to their existing content. However, taking a more natural approach to both attract and convert shoppers can provide a noticeable boost in your organic sales, and in the[...]
Call-to-Action (CTA) buttons are a great way to get your visitors engaged. Online shoppers appreciate straightforward links that accurately state what clicking will do, e.g. "Add to Cart" as opposed to "Learn More." People also have an innate[...]