eCommerce Marketing

eCommerce Marketing, Holiday Shopping

How to Leverage Social Media to Boost Holiday Sales

Any smart merchant knows that using social media to promote their products is key to a well-rounded marketing strategy, especially during the holidays when consumers are spending more of their hard-earned money.

Last year, mobile sales accounted[...]

eCommerce Marketing, selling online

10 eCommerce Marketing Trends in 2018

According to Nasdaq, 95% of purchases will be aided by eCommerce by 2040. And according to another study, millennials now make 54% of their purchases online. When the stakes are this high for an eCommerce store owner, it is only practical that[...]

eCommerce Marketing, Email Marketing

Ecommerce Marketing Essentials: 10 Actionable Tactics to Drive More Sales

Both beginners and experienced business personnel have a common goal - they all want to see their businesses grow.

Running an online store can be a tough task for almost anyone. The market keeps revolving and the strategies that matter today may[...]

eCommerce Marketing

8 Ways To Get Referrals For Your eCommerce Store

In today’s world, eCommerce stores steal the show. In fact, they are popular by all ages, and tend to do really well even with their brick and mortar store fronts still around.

Part of the reason is because of word of mouth marketing. You see,[...]

eCommerce Marketing

6 Actionable Ecommerce Marketing Tips to Drive More Sales this Holiday Season

It is that time of the year when all ecommerce store owners are busy forming result-oriented strategies for the biggest sale season of the year. And, if you haven’t still made a proper plan for the ecommerce saga, now is the right time to start[...]

eCommerce Marketing, Sell on Facebook

The Facebook Ads Strategy That I Use To Generate the Cheapest Conversions

I have been running Facebook ads since 2014, but my Facebook marketing game then, is nothing like it is now.

After many years of practicing setting up and trialling Facebook ad campaigns, I feel I have now cracked the Good Ole Facebook code to [...]

Google Shopping, eCommerce Marketing, Conversion Optimization

How to Optimize Your Google Shopping Campaigns with Product Segmentation and Custom Labels

Google Shopping has seen tremendous developments over this past year with the release of many new features, all of which require a solid understanding and savvy use of product segmentation and custom labels.

Smart marketers will do well to keep[...]

Conversion Optimization, eCommerce Marketing

12 Tools that Convert Website Visitors into Customers

If your website is well-optimized, the content is of good quality and the clicks are off the charts, then you must be swimming in a pool of money. However, if you receive massive traffic but only a small number of those visits buy your goods or[...]

eCommerce Marketing

10 Tactics to Increase your Ecommerce Conversions with Referral Marketing

Did you know that people are 4 times more likely to buy a product when it is referred by a friend? That is according to Nielsen. In fact, 92% of their respondents trust the referrals of the people they knew. This means that they trust people who[...]

eCommerce Marketing, Conversion Optimization

Applicable Methods to Boost Your Online Store's Profit Margin

In the world of e-commerce, money is everything. But don’t make the mistake of thinking your revenue is the most important number.

Although it might be nice to see huge numbers of sales coming through, at the end of the day, it’s your overall[...]

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