“Instant message marketing” is a term you don’t often come across in digital marketing guides.
However, that doesn’t mean it’s in any way inferior compared to other marketing methods.
In fact, if you Google the phrase “instant messaging marketing” right now, you’d still get about 22.4 million results. This means marketers are still catching on to this fairly new frontier.
Compared to popular areas of online marketing like email marketing automation, instant messaging marketing is[...]