Selling business-to-business (B2B) has changed. About a half of B2B buyers — your customers — will make professional purchases over the internet in 2017, according to estimates from Forrester Research.
Business-to-business (B2B) ecommerce may be a huge opportunity, unless, of course, your company is making one of these seven mistakes and killing your chances for success.
Whether you sell business-to-customer (B2C) or business-to-business (B2B), an online store can be a great benefit for your company. But what makes eCommerce so vital for B2B, and how can you better meet the needs of B2B buyers?
When you think of an ecommerce platform, what kind of businesses do you associate us with? Do you think of online stores that sell consumer products like clothes, jewelry, and candy?
We can’t deny that ecommerce has quite a niche in consumer[...]