Whether you sell business-to-customer (B2C) or business-to-business (B2B), an online store can be a great benefit for your company. But what makes eCommerce so vital for B2B, and how can you better meet the needs of B2B buyers?
When you think of an ecommerce platform, what kind of businesses do you associate us with? Do you think of online stores that sell consumer products like clothes, jewelry, and candy?
We can’t deny that ecommerce has quite a niche in consumer[...]