b2b ecommerce

b2b ecommerce | 7 min read

How B2B eCommerce Retailers Can Use Personalization to Boost Online Sales

There’s been a lot of fuss about personalizing your customers’ experiences.

MarTechAdvisor found that a personalized web experience can increase sales by 19%. And more people crave personalization too.

Studies found that 73% of B2B buyers want personalized experiences, similar to the B2C-like customer experience. Additionally, 71% of B2B buyers believe customers increasingly crave B2C-like experiences with faster response times and 24/7 availability—however, nearly half (49%) believe that[...]

b2b ecommerce | 8 min read

Where B2B E-Commerce is Coming up Short - and How You Can Take Advantage

In November 2018, Apruve released its 2018 E-Commerce Apruval Rating Report, detailing the state of B2B companies within the world of e-commerce.

As we surveyed a variety of B2B companies and their customers, we focused on answering more than a few questions, such as:

  • Who is the modern B2B consumer?
  • How do they act when engaging with B2B companies? What do they want from these entities? Why?
  • How are most B2B companies faring in terms of providing for the needs of their customers? What are[...]

b2b ecommerce | 3 min read

Preparing for B2B eCommerce Growth – Trends and Statistics

The landscape of eCommerce is always changing, and it's important to be aware of the emerging trends that make up its overall evolution. B2B merchants in particular need to pay close attention to new information that can help them develop their sales and marketing strategies, since the higher stakes of B2B mean a smaller margin for error.

If you sell B2B, you're already targeting a market that's more difficult in quite a few ways, e.g. dealing with more sophisticated buyers and sometimes an[...]

b2b ecommerce | 4 min read

Cultivate the Right Mindset for B2B Ecommerce Marketing

Marketing. When we talk about marketing, we usually specify whether it’s business to consumer (B2C) or business to business (B2B). The tactics and way we approach a marketing strategy hinge on this distinction.

Are your customers people or businesses?

It’s a trick question. Your customers are always people, even if they’re buying something for a business – and that’s where a lot of us get lost in the B2B world. We get caught up on that second ‘B.’ Here’s the reality: B2B marketing is still[...]

b2b ecommerce | 6 min read

7 Big Mistakes B2B Companies Make When Moving Online

Digital natives, or those that grew up in the age of the internet and smartphones, are taking over the workplace. According to research by the Merit Group and ThinkWithGoogle.com, 73 percent of B2B decision-makers and about 50 percent of all B2B researchers are millennials.

Image source: MadeWithMerit.com

As is customary of this demographic, they initiate the buying process with a generic web search. By the time they’re ready to contact a sales rep to schedule a meeting, request a demo, or[...]

b2b ecommerce | 4 min read

4 Ways to Maintain B2B Customer Relationships in Ecommerce

The business world is changing. Every year, more and more business turns to ecommerce – a market that grows rapidly. Many of us think of ecommerce and picture big, consumer brands like Amazon, but the B2B ecommerce opportunity is a whopping $7.7 trillion.

Business buyers aren’t far behind. There’s a growing expectation within many companies that demands access to faster, more convenient ecommerce buying options. Winning and retaining those customers depends on meeting their ecommerce[...]

b2b ecommerce | 3 min read

How B2BGateway Sweetens Electronic Data Interchange

The snow is melting, the days are getting longer and the birds are outside singing again. It’s springtime. Many of us are waking up from our long winter naps and we’re outside on the porch in the morning drinking our morning cup of tea. As you sit there and enjoy the warmth of the early morning sun, a small little bee lands on the rim of your mug. At first, you’re tempted to swat at it and run away with your arms flailing to avoid the probability of feeling the wrath of the bee’s sting. But[...]

b2b ecommerce | 4 min read

4 Tips to Build Trust on Your B2B Ecommerce Website

For all of the effort, time, and money we pour into marketing and sales, how do we define success? It’s easy to point to revenue or customer acquisition, concrete metrics that boost your bottom line in a measurable way.

But there’s one thing your website has to do really well before we get there: build trust and credibility. No matter what you sell or who your customers are, without trust, there’s no sale. Every sale, every customer relationship depends on the customer’s willingness to trust[...]

b2b ecommerce | 3 min read

Set Up Your Website for B2B Ecommerce Sales

Is your business making use of the ecommerce opportunity at your fingertips?

When we talk about ecommerce, most of us imagine retail powerhouses like Amazon or Wayfair – but the B2B ecommerce potential is even bigger. In fact, the business ecommerce market topped $7.7 trillion in 2017. That’s a huge opportunity.

Why the popularity of ecommerce for B2B transactions? There are a lot of reasons for ecommerce’s growth in B2B sales, but the biggest reason isn’t so different from the B2C world:[...]

b2b ecommerce | 2 min read

Simplify Order Placement in B2B eCommerce

If you sell business-to-business, it's in your best interests to make every step of the purchase and checkout process as smooth and easy as possible. B2B buyers rely on a streamlined experience — that's why they prefer to make their purchases online in the first place. Keep in mind, too, that B2B buyers are often pressed for time and working within a strict budget, which makes it even more important to nurture the relationships you've formed with them. Think of it this way: if you're always[...]

b2b ecommerce | 4 min read

The 3 Most Effective Channels for B2B Ecommerce Marketing

When it comes to marketing a B2B ecommerce website, it can be hard to know where you should start. You want to meet potential customers where they are – but where do other businesses hang out online?

It’s a trick question. Even though we call it “business to business,” there’s still a regular old person doing research and making purchase decisions for that business. That’s why you’ll see a lot of overlap in the way B2B and consumer ecommerce websites are promoted.

There is a key difference,[...]

b2b ecommerce | 0 min read

10 Essential Features for B2B Ecommerce [INFOGRAPHIC]

Worldwide business-to-business (B2B) ecommerce sales may reach nearly $7 trillion USD by 2020, accounting for a significant percentage (perhaps a fifth) of all manufacturing and wholesale B2B trade, according to some estimates.

Companies that launch effective B2B ecommerce solutions now could deepen customer relationships, attract new customers, stave off competition, and become more profitable.

Our team has compiled some essential features any B2B website should be offering in this great[...]

b2b ecommerce | 3 min read

5 B2B Ecommerce Trends for 2018

Smart business-to-business (B2B) companies pay attention to trends, listen to customers, and take actions to improve their business.

In the coming year, for many in the B2B world this will mean developing a B2B ecommerce strategy that provides a great, omnichannel customer experience.

This article presents the  five B2B ecommerce trends you'll want to watch in 2018.

b2b ecommerce | 4 min read

B2B Ecommerce in a B2C World. Are You Meeting Customer Expectations?

Selling business-to-business (B2B) has changed. About a half of B2B buyers — your customers — will make professional purchases over the internet in 2017, according to estimates from Forrester Research.

b2b ecommerce | 5 min read

7 Mistakes that Kill B2B Ecommerce

Business-to-business (B2B) ecommerce may be a huge opportunity, unless, of course, your company is making one of these seven mistakes and killing your chances for success.

b2b ecommerce | 7 min read

Why B2B Sellers need an eCommerce Website

Whether you sell business-to-customer (B2C) or business-to-business (B2B), an online store can be a great benefit for your company. But what makes eCommerce so vital for B2B, and how can you better meet the needs of B2B buyers?

b2b ecommerce | 4 min read

3 More Compelling Benefits from B2B Ecommerce

Developing an active business-to-business (B2B) ecommerce channel will not only keep your company current and competitive, it will help you attract new customers, keep the customers you have, and sell more to each customer.

b2b ecommerce | 7 min read

9 Key Features That Make A Powerful B2B Ecommerce Platform

When you think of an ecommerce platform, what kind of businesses do you associate us with? Do you think of online stores that sell consumer products like clothes, jewelry, and candy?

We can’t deny that ecommerce has quite a niche in consumer product stores. While B2C brands make up much the online retailers space, the business-to-business customers represent some of the most successful online businesses.

B2B brands need ecommerce software just as much as consumer stores. Wholesale websites[...]

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