Email Marketing

Email Marketing | 6 min read

How to Re-Engage a Dead Email List

If you’re like most ecommerce businesses, you have a lot of email lists in your database: lists of emails you collected through special lead capture campaigns, lists of customers that made one purchase and never returned. And, the list goes on.

Some of these email lists are probably old and obsolete because you haven’t sent an email to them in months. Or, maybe you’ve been sending an email once every month or so. In any case, the trouble is that these lists don’t have any quality control or[...]

Email Marketing | 11 min read

How Email Automation Can Boost Your eCommerce Conversions

The eCommerce bug has literally taken the world of business by storm. Marketers and entrepreneurs alike are still excited about this business concept despite it having been around for quite some time now.

Business owners and marketers are constantly pushing the eCommerce boundaries — each day trying out trending ideas and experimenting with emerging concepts, all in an effort to boost their click-through rate and, of course, their conversion rate.

You see, as an eCommerce marketer, your goal[...]

Email Marketing | 6 min read

5 E-Commerce Marketing Email Examples That You Should Be Sending

If you’re an ecommerce marketer, email marketing should be your best friend. Email consistently outranks other digital channels such as social media and display ads in terms of return on investment. A VentureBeat Insight study found that email marketing generates an average of $38 for every $1 invested.

The problem is that’s just an average. Not every ecommerce store’s email marketing is going to be churning out $38 for every dollar spent on it. And, more concerning still, not every marketer[...]

Email Marketing | 7 min read

Email Automation: An Indispensable Part of Marketing Strategy [INFOGRAPHIC]

Email marketing is effective only if you can tap on the right pulse of the subscriber. You must adhere to the email marketing triad—that is, sending the right message to the right person at the right time. Now, just imagine you have to pick up individual subscribers, draft separate emails for them and then send them one by one. Tedious, right? That’s where email automation comes into picture.

It helps to send behavior-based emails triggered according to the subscriber activity, thereby[...]

Email Marketing | 13 min read

Why You Should Use a Marketing Automation Platform for your eCommerce Store

Are you planning to start your own eCommerce business, or do you already have one and are debating whether or not you need a marketing automation platform?

Well, the truth is, you need it more than you can imagine.

So, read on because we’re about to analyze all the reasons why marketing automation is vital for your eCommerce store. And, by the end of this article, you’ll have a clear image on how to utilize it for your own business.

Before we get all geeky for all the aspiring/new eCommerce[...]

Email Marketing | 8 min read

6 Ways to Collect Email Subscribers for Your Ecommerce Store

For most business niches including Ecommerce email marketing has won the title of the most efficient channel due to its impressive ROI of $44 per every dollar spent. And the privilege of delivering your message directly to the customers’ inbox comes with many advantages.

For example, you can apply personalization on a much deeper level than in paid search or social media. You also get to reach the mobile audience that is becoming more active at purchasing directly from their devices. And[...]

Email Marketing | 10 min read

10 Best Practices for Effective Email Marketing

We have experienced a tremendous increase in all the fields of digitalization, from social media platforms to email marketing. In the same vein, a lot of companies are seeking the best solutions that will help them to build their brand and engage their customers in a personalized way without significant expenses. Email marketing has been one of the incredibly powerful channels for generating leads and communicating with your customers and prospects.

However, with the stiff competition in[...]

Email Marketing | 10 min read

8 Great Free Email Providers for Your Business

Email is vital for business. Even if you don't rely on email to communicate inside the office, it's your primary means of communication with your customers. Order status updates, back-in-stock notifications, shipping updates and more are all most efficiently managed through email.

Email is also one of your most important marketing tools. Even with the increased usage of text messaging, social media, and live chat in eCommerce, email marketing remains essential for reaching your audience.

[...]

Email Marketing | 6 min read

Why Hyper-Personalization in Emails Matters for Your E-commerce Business

The consumers today are not only well informed, but also have a smart buying approach. Instead of putting their trust solely on brands, they actively research and make their buying decisions through extensive feedback, reviews and user-generated content. According to a study done by Google, in the past 2 years there has been an 80% increase in the ‘best’ search phrases on mobile devices. Hence, it becomes imperative for e-commerce businesses to understand the consumer behavior. So how do you[...]

Email Marketing | 4 min read

How to Segment Your Customers to Improve Email Campaigns Performance

Do you segment your email lists? If you’re like a lot of ecommerce business owners, you might think it’s unnecessary. Your email subscribers are all customers, and they all want the same things, right?

Let’s take a step back and talk about what segmentation actually is. It may sound complicated, but segmentation is nothing more than splitting up your email lists into smaller groups that share characteristics or habits.

In this article we'll show you why customer's list segmentation is[...]

Email Marketing | 5 min read

3 Email Campaigns to Generate Repeat Business

New customers are great.

You love to see your shop reach new people and expand your customer base. But those wonderful people are expensive – to make the most of your marketing efforts, you need to keep them around for the long haul.

About 65% of a healthy company’s business should come from your existing customers. That’s because repeat customers spend as much as 67% more down the line than in the first 6 months of your relationship.

The best way to build those long-term relationships and[...]

Email Marketing | 3 min read

3 Abandoned Cart Emails to Help You Recover Lost Sales

If you own an online store, you’ve spent a fair amount of time worrying about cart abandonment. Abandonment happens on every ecommerce website, but that doesn’t make it any easier to swallow.

Most online store owners want to know one thing: why? Why do customers start a shopping cart online, and then abandon it? The reality is that there are millions of reasons. Understanding the most common ones is a key first step in lowering your online store’s abandonment rate. Doing something about it[...]

Email Marketing | 4 min read

Email Marketing Automation: Are You Missing Out?

Marketing automation – heard of it? Over the last few years, software built to automate marketing has sprung up everywhere, and email marketing isn’t left in the dust.

The main selling point behind email automation is that it enables marketers to catch the consumer at the right moment, when they’re ready to buy.

Like any new technology, plenty of marketers hopped right on board. As an ecommerce business owner, you’re a little more cautious. You want to see how this new tech plays out, to[...]

Email Marketing | 6 min read

3 Email Marketing Templates to Convert New Customers

Where do your new customers come from? Facebook ads? Google search results? Thin air?

Time and again, studies show that email marketing is the most effective channel for customer acquisition. Reports estimate 44% of all consumers made a purchase based on an email newsletter last year. McKinsey & Company found that email helps acquire new customers 40 times better than social media.

Conversion rates and click-through-rate in those emails are 3x better, and the value of those conversions can[...]

Email Marketing | 14 min read

18 Email List Segmentation Ideas to Boost Sales

It is getting tough to generate ecommerce sales because your buyers have a lot of options to choose from. Generating more sales is the top priority of 71% companies.

While there are several ways to boost ecommerce sales, nothing beats email marketing.

The daily email traffic in 2017 was 269 billion. This means 269 billion emails were sent every single day. Your email can easily get lost or ignored or deleted or moved to trash.

This is why email list segmentation is used to send personalized[...]

Email Marketing | 6 min read

How to Create E-Commerce Emails That Actually Work

Email marketing is the backbone of the e-commerce industry. Moreover, e-commerce email marketing is a fine balance of triggered and automated emails. No sooner does a customer register on your e-commerce site than they receive a welcome email. Next they browse and put something on their cart, and in case they forget to complete their checkout - moments later they are greeted with a cart abandonment email as a gentle reminder.

Want to fortify your customer relations? Send them a customer[...]

Email Marketing | 4 min read

9 Ways to Score New Email Subscribers You Might Be Missing

For all its strategizing and versatility, email marketing is pretty simple when you boil it down: find people who want to hear from you and send them emails.

It’s a simple concept but far from an easy task. People are everywhere online. They’re on your website, all over social media, scrolling through search results… The trick is finding the right people, who have a need for what you sell, and convincing them to hand over their email address.

Email Marketing | 12 min read

3 Essential Automated Emails For Your eCommerce Business

Email marketing has one of the highest returns on investment of any of your owned media channels. You have a direct line into the inboxes of people already interested in your services in some form or another.

That cuts out a ton of grunt work and wasted effort, and while marketing to people who have already bought or subscribed to your mailing list doesn’t guarantee conversions, it certainly puts you in a strong starting position.

But how do you make sure you’re sending the right kind of[...]

Email Marketing | 3 min read

Growing Your E-Commerce Email List: Targeting High-Intent Subscribers

The quality of your subscriber list is not rooted in the number of emails in your database –it’s only as valuable as the quality of subscribers you have.

Email Marketing | 3 min read

Guest Blog: 5 Must Send Emails to Improve Your ROI

In a world where inboxes are overflowing with bad email, how can your business master a ROI-driven email strategy?

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