Conversion Optimization

Web Design | 13 min read , Conversion Optimization | 13 min read

Best Website Usability Testing Tools to Improve Your Website

The meaning of the term “website usability” seems fittingly obvious just from its name. It is the measure of the ease with which people can use your website. Less obvious is how one goes about measuring it.

In this article we'll provide more information on website usability, including why it is important and how you can test your own website for it.

What is Usability Testing?

Usability testing entails testing a website for how easily it can be used. This can involve checking a wide range of[...]

Conversion Optimization | 4 min read

10 Growth Hacking Tips to Generate Leads with Mobile Marketing

Mobile isn’t just the future; it has revolutionized business. Mobile devices are a key communication tool for most consumers in the US and growing numbers worldwide.”  - Neil Patel

Like marketing expert Neil Patel said, the mobile revolution has completely changed the face of business. Today, it’s all about smartphones and the mobility they give us as consumers.

To illustrate, mobile marketing statistics show that there are now more global mobile users than desktop users. 95% of Americans[...]

Conversion Optimization | 7 min read

10 Content Writing Tips to Boost CRO

Conversion rate optimization is highly dependent on different factors, one of which is the quality of content and the appeal of the overall text that you generate.

Being a content marketing specialist, it is one of the most important key performance indicators that you should know about. CRO refers to the practices that help in increasing the number of people who visit your website and fulfill the goals of your CRO strategy.

It can be greatly improved by focusing on the style, content type,[...]

Conversion Optimization | 6 min read

Tips for Improving Your Website Loading Time

Now more than ever, your website needs to be fast.

If it takes even a few seconds to load properly, you might be losing important visitors. In fact, most customers or visitors won’t even wait up to two seconds for website content to properly load. That’s why your loading time is one of the most important things you need to focus on when building a website.

Not everyone has all of the patience in the world. If it takes too long for your page to load, your customers are more likely to jump[...]

SEO | 10 min read , Conversion Optimization | 10 min read

How Increasing Website Page Speed Impacts SEO and Conversions

After all the work you and your team have put into creating your website, you may believe that your online store is ready for business.

The site design is both aesthetically pleasing and easy to understand, and the page layouts leave little to no room for confusion. The content copy on the product pages is informative and engaging, and their SEO value is excellent. Navigating the website is simple, as is the process of placing an order.

However, you may still find yourself wondering: if all[...]

ebay | 10 min read , Conversion Optimization | 10 min read

How to Optimize Your eBay Listing So You’ll Sell More Products

If you want to be successful in eCommerce, you need to understand the platforms you’re selling on. While many North American sellers focus on Amazon, eBay is still a great marketplace to sell your products on. The company has spent the last few years drastically improving the platform to compete with Amazon.

But those changes have come with a price. Now more than ever, sellers need to optimize their eBay listings if they want to compete. Gone are the days of listing an item and spamming[...]

Conversion Optimization | 6 min read

How to Boost Your E-commerce Website? (Try these 6 proven hacks)

The consumer's experience with the marketplace keeps improving over the years, and one of the most brilliant moves a business can make is to create an e-commerce website. The website gives a visual representation of the brand and allows an online transaction of goods and services over the internet.

However, it doesn't just stop at creating a website but also promoting it to ensure increased traction and more positive reviews that will help boost sales. What differentiates a successful[...]

Conversion Optimization | 6 min read

5 Customer Engagement Strategies For eCommerce Stores

It is natural for human beings to seek attention. Even a newborn baby tries to attract people around it and gain attention with its playful activities. Statistics show that most consumers, about 86%, would be ready to spend more money when they are given attention and have a delightful experience.

Customer experience is predicted to surpass price and product in brand differentiation over the next two years. This statistic makes more sense for eCommerce retail where one-on-one interactions[...]

Web Design | 8 min read , Conversion Optimization | 8 min read

12 Ecommerce Cart Design Best Practices to Increase Your Conversion Rates Fast

Are your customers completing the checkout process? Or do they feel confused or let down at the final point in their buying journey?

If you get nothing else right with your online store (and hopefully that’s not the case) make sure you get your ecommerce cart design right.

Design it with one single purpose in mind: getting customers to pay for what they’ve selected. If not, they may head for the exits before completing their purchase.

And a lousy cart or checkout page destroys your[...]

Conversion Optimization | 5 min read

More Visitors, More profits: a Modern Approach to Enhance Business Opportunities

For an online business, bringing more traffic to their site is a crucial SEO goal. While more relevant traffic does translate into better search engine performance, it has several other benefits.

Many of these benefits directly contribute to your immediate business goals that involve revenue numbers. For this reason, more relevant traffic is a goal that isn’t just important for a new business but for the existing ones as well.

That being said, relevant is the keyword here. Higher traffic[...]

Conversion Optimization | 8 min read

What Is ROPO and How It Affects Your Online Store

The eCommerce sector is booming. Consumers spent $453.46 billion on the web for retail purchases in 2017, a 16% increase compared to $390.99 billion in 2016.

The internet did make things easier for consumers with the growing convenience of online shopping, but also gave rise to a few unique challenges. In the beginning, consumers were divided into either online shoppers or offline ones. However, with growing digital influence, this gap is closing fast.

Today, a consumer’s journey may begin[...]

Web Design | 5 min read , Conversion Optimization | 5 min read

How to Design Your Website for Higher Conversions

Most companies treat conversion rate optimization and user experience as completely separate matters.

Successful companies, however, know that creating and maintaining a relationship with their customers requires combining both CRO and UX into an effective, high-converting customer journey. Every CRO project involves a number of important UX elements in order to be successful.

As a result, every website aspect and feature you’re offering holds a great deal of influence over the user[...]

eCommerce Features | 8 min read , Conversion Optimization | 8 min read

8 Proven Ways to Decrease Cart Abandonment

Online shopping is different from shopping in the real world for both sellers and consumers. It does not guarantee a completed purchase even when visitors cannot stop filling their carts. Shopping cart abandonment is a common thing for eCommerce according to the latest stats. The average rate is nearly 74%.

It is not a catastrophe for the industry although it results in million-dollar losses for the global eCommerce marketplace and some online stores in particular. If you want to prevent[...]

Conversion Optimization | 3 min read

5 Tips to Differentiate Your Online Shop from Competition When You Sell the Same Products

There’s another online store that isn’t much different from yours. They seem to have the exact same products, and there’s nothing you can do to stop them from selling something that isn’t proprietary to you.

They might be working with more capital than you are, giving themselves the room to charge a little less for the same things.

While You can’t keep hacking away at your prices,  you can make people see the merit of shopping for the same products with you instead of the competition.

In[...]

Conversion Optimization | 7 min read

9 Ways to Reduce Cart Abandonment Using Psychology

An abandoned cart in eCommerce is worse than a rusty old shopping cart in the middle of a parking lot. When you’re selling online, someone adding items to their cart and then exiting without making a purchase represents lost revenue, flaws in your conversion strategy, and could even signal poor UX.

However, if your online store is facing high levels of cart abandonment, you’re not alone. According to The Baymard Institute, 69.89% of carts are abandoned -- that’s more than half the shoppers[...]

Conversion Optimization | 8 min read

4 CRO techniques that actually work

So you have a great website that has great content, your SEO is on point, and you are regularly producing excellent content, but why aren’t you able to convert?

This is a question several business owners and marketers ask themselves every day. Sure, driving traffic and search engine performance is one thing, but converting visitors into paying customers is a whole other ball game. This is where Conversion Rate Optimization (CRO) comes into play.

The basic premise of CRO is simple: to make[...]

eCommerce Marketing | 6 min read , Google Shopping | 6 min read , Conversion Optimization | 6 min read

How to Optimize Your Google Shopping Campaigns with Product Segmentation and Custom Labels

Google Shopping has seen tremendous developments over this past year with the release of many new features, all of which require a solid understanding and savvy use of product segmentation and custom labels.

Smart marketers will do well to keep up-to-date with all these changes in order to make the most of their Google Shopping campaigns and keep their online advertising competitive.  In this article, we’ll discuss what custom labels are, why they’re so important, and how to optimize their[...]

Conversion Optimization | 3 min read

Why Your Online Store May Be Losing Customers

If you’ve just launched an online business, you know how crucial attracting and retaining customers is. However, the world of e-commerce is increasingly competitive as customer expectations for speed, price and service continue to increase. When you’re just starting an e-commerce business, take special care to avoid common mistakes that are known to drive online shoppers away — and are easy to remedy.

Here are some typical mistakes online sellers make that lead to lost customers, and how to[...]

eCommerce Marketing | 6 min read , Conversion Optimization | 6 min read

12 Tools that Convert Website Visitors into Customers

If your website is well-optimized, the content is of good quality and the clicks are off the charts, then you must be swimming in a pool of money. However, if you receive massive traffic but only a small number of those visits buy your goods or services, then you need to find tools that can convert them into customers.

Turning visitors into short-term or long-term buyers requires both strategy and extensive testing.

Borrowing a leaf from others who succeeded at this is recommended. However,[...]

eCommerce Marketing | 7 min read , Conversion Optimization | 7 min read

Applicable Methods to Boost Your Online Store's Profit Margin

In the world of e-commerce, money is everything. But don’t make the mistake of thinking your revenue is the most important number.

Although it might be nice to see huge numbers of sales coming through, at the end of the day, it’s your overall profit margin that determines the success of your business.

Think about it like this.

  • You sell pens for $10 each.
  • You sell 100 pens.
  • That gives you a revenue of $1000.

However, what you haven’t factored in is that it costs you $9.00 to buy the pens[...]

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