Conversion Optimization

Conversion Optimization | 10 min read

The Anatomy of an eCommerce Buyer's Journey

In 2019, global eCommerce sales passed $3.53 Trillion. By 2022, this number is expected to double. Pandemic or no pandemic, eCommerce is on a roll. It has become a necessity for our generation — almost like electricity. The comfort of having anything and everything from safety pins to airplanes (yes, you can!) bought from the comfort your home or anywhere you are is akin to an old sci-fi tale coming true.

Conversion Optimization | 11 min read

How to Create Exit-Intent Popups that Drive Conversions

Have there been instances when you’ve had prospects arrive on a landing page and leave without taking the desired action? If only there was a way to make them stay, you wonder.

Enter exit-intent popups.

Exit-intent popups refer to a popup message that appears right before a visitor is about to leave the website.

Conversion Optimization | 7 min read

How Conversion Rate Impacts the ROI of Campaigns

How do you know if your website's digital marketing strategy is successful?

One of the key metrics to measure success is the conversion rate. Yet only 22% of businesses are happy with their conversions and how it relates to their return on investment.

This article examines the relationship between ROI and conversion rates for website marketing campaigns.

Conversion Optimization | 8 min read

Understanding the Ecommerce Customer Journey

Of all the things that people do online, online shopping is one of the most popular. In 2019 alone, sales from eCommerce rose by 14.9%. Since the industry is only projected to increase in the coming years, it's clear that those who invest in creating online shops are making the right choice.

As an eCommerce store owner, it's important that you appeal to your target audience to rise above the vast amount of competition that you have. Understanding the eCommerce customer journey is a huge part[...]

Conversion Optimization | 9 min read

5 trust-building tips to move more visitors through your ecommerce funnel

Consumers understand that there are inherent risks when shopping online, and are particularly concerned about shopping at unfamiliar websites.

In hopes of preventing disasters like identity theft, stolen credit card information, and hacked devices, many consumers take care to thoroughly research the sites they shop at, and many find reasons not to complete a purchase. So many, in fact, that the average ecommerce shopping cart abandonment rate is as high as 69.57% according to the Baymard[...]

Conversion Optimization | 10 min read

4 Ways Headless Commerce Optimizes the Customer Experience

To stay ahead of the competition, ecommerce companies are striving to provide customers with the best omnichannel experiences. Smart businesses always look for new opportunities to reach out wherever possible. This can mean a variety of new strategies.

Conversion Optimization | 10 min read

5 Tips to Use Your Out-of-Stock Product Pages to Boost Sales

Sometimes, it doesn’t matter how much prep you do, items go out of stock. Of course, it’s great that the product was so popular. But, for a customer who had their heart set on that item, it can be a real let down with an obvious repercussion being that you won’t be able to turn them into returning customers. Or they will be put off from getting anything else.

Conversion Optimization | 23 min read

How to Build an All-In-One Digital Dashboard in Google Sheets

Running an e-commerce business means keeping your eye on the ball. If you know how many sales have been made or how big your conversion rate is, you can reveal weak points and identify where to invest more. Data is what provides the answers to all of these business-related questions and more.

Conversion Optimization | 11 min read

The Ultimate Guide to Optimizing Product Recommendations

Erma Bombeck once said, “The odds of going to the store for a loaf of bread and coming out with only a loaf of bread are three billion to one.” As funny as it sounds, there is some truth to it.

While traditional retailers would wait for shoppers to visit the store to learn their product preferences, new-age shopping culture is rooted in the power of data and consumer-specific personalization. Consumers, unlike those in the olden days, expect brands to understand who they are and what their[...]

Conversion Optimization | 6 min read

How eCommerce Stores Can Compete with Amazon

It’s a running joke that Amazon is basically taking over the world. With Amazon tallying revenues of over $230 billion, it’s difficult for even large competitors to stand toe to toe with such a behemoth in the e-commerce space. Even worse, it can be next to impossible for small online businesses to stand up to Amazon. Fear not competitors of Amazon, I bring you tips!

Conversion Optimization | 7 min read

How to Improve the Cart & Checkout Page of Your eCommerce Store

A cart page is where the buyer’s journey, in terms of conversion. It is like a basket that potential customers use to add anything he or she likes throughout the course of browsing your store. They keep on adding things but may consider removing or replacing some items when they decide to pay for it.

Here, their decision may depend upon different factors. Price plays a major role in whether they’ll prefer one item over another. The user experience on the cart page needs to be[...]

Conversion Optimization | 6 min read

10 Tips on How to Boost E-commerce Sales

The question “how to boost e-commerce sales” stings virtually every business owner, whether you’re a beginner or seasoned. Nowadays, there are a huge number of tips and tricks to impact sales rates. Some are more efficient and effective than others, so it can be difficult to determine the best strategy for boosting your sales numbers.

Before we began writing this article, we’ve thoroughly gathered consumer habits and the latest trends in e-commerce. Next, we analyzed them meticulously, which[...]

Conversion Optimization | 9 min read

12 Tips to Increase Conversions with User-Generated Content

Customers love to interact with eCommerce stores now more than ever, especially with their journeys now merging online shopping with in-store retail. What most online stores may not be aware of is that UGC, or user-generated content, can directly affect an online store’s conversion rate. UGC can take the form of many types of content, including customer reviews, social media posts, and video content.

Conversion Optimization | 7 min read

How to Increase Your eCommerce Sales with Great Content

The goal of every eCommerce business, whether it is an online store or a mobile application, is a constant increase in sales (or at least stable sales numbers). It doesn’t matter if you just finished an online shopping development process, or if you want to boost sales in an existing online business; great content is the key to increasing your eCommerce sales!

Conversion Optimization | 7 min read

5 Reasons Why Your Customers Aren’t Shopping on Mobile

Here’s an interesting question: where do customers like to shop? Today, they have a lot of options, such as retail stores, mobile phones, laptops and desktop computers, which allows them the comfort of shopping from anywhere they want. But, what's the platform that gives buyers the maximum comfort in shopping, and is where most conversions happen?

If you’ve been reading a lot of eCommerce headlines, you might be quick to answer with “mobile.” But, to get a real answer to this question, a lot[...]

Conversion Optimization | 8 min read

How to Optimize Your Checkout Page to Increase Conversions

Visitors to your eCommerce website might admire your appealing visual aesthetic, your user-friendly layouts, and your extensive inventory. They may find the items they want and add them to their shopping cart. They might enter your checkout page feeling completely prepared to pay your business good money. And yet, eCommerce market statistics show that three-quarters of all shopping carts ever created are abandoned.

Conversion Optimization | 6 min read

15 Things That Can Affect Your 2019 Online Sales

As we look forward to completing the first quarter of 2019, we can see that there has been a tremendous increase in sales all over the world for various products and services. The advancements in technology have introduced new benefits that are reaped by companies and entrepreneurs alike. But, what exactly is causing this great boom in the sales industry? What factors affect sales and what does it mean to sell anything online in 2019?

These are a few of the many questions that are being[...]

Conversion Optimization | 11 min read

How to Increase Your Conversions with Google Shopping

Have you just started an eCommerce store, but you’re struggling to get conversions? Maybe you’ve been in business for some time and were initially receiving lots of sales, but they've suddenly hit a plateau. There are plenty of ways to break through that barrier and continue succeeding with your business, and one of them is with the appropriate use of Google Shopping.

Google Shopping is a seamless way for shoppers to browse a range of products relevant to their search query. It isn't known[...]

Conversion Optimization | 8 min read

Cart Abandonment Solutions That Go Beyond the Shopping Cart

Cart abandonment - it’s the stuff of nightmares, and with good reason too. Cart abandonment rates stand at a terrifying 69.57% tall; that’s more than three in every five customers leaving your website without paying. But, what’s scarier is that you’re still using the same cart abandonment tools to fight a multiplying problem. Fear not – the experts at CartStack are here to uncover cart abandonment solutions to help you to recover profits in your sleep.

Conversion Optimization | 6 min read

12 Ways to Combat Shopping Cart Abandonment on Your eCommerce Store

Being the owner of an online store, you must be familiar with the term “cart abandonment.” To put it in simply, cart abandonment refers to a visitor leaving your site without completing their purchase. Of course, this could be a detrimental experience for a seller.

The average cart abandonment rate can get as high as 65.23%. That’s right. But, are you familiar with the impacts it can leave on your website?

The higher the abandonment rate, the lower your revenue. It’s as obvious as it can[...]

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