Web Design

Web Design | 5 min read

4 Fundamentals of eCommerce Design

It’s likely that you have visited an eCommerce store in the past few months.

If we were to ask you to describe how it looked, could you? Probably not...

But if we asked you how it made you feel, it’s likely you could tell us if you trusted the site, if it looked visually appealing, whether or not it worked well on your mobile device, or if it was easy to navigate.

The way that an eCommerce store makes us feel is important. It’s usually the way that we feel about the store that impacts[...]

Web Design | 7 min read

How the Fusion of CRO and Web Design Will Take Your Site to the Next Level

A great website is the perfect calling card for most businesses. Sometimes you have a site that serves purely as a digital business card. Sometimes it’s to generate leads. Of course, for eCommerce businesses, sometimes the site is your actual storefront.

At any rate, you usually start with a great design. A logo here, a carousel banner there, and then some concerted effort in writing the content. Once your site is ready, you might even decide to invest time and effort in drumming up traffic[...]

Web Design | 35 min read

eCommerce Website Guide — The Anatomy of a Perfect Online Store

A website used to be a fun novelty for a business, but those days are long over. Today, a website is as essential as a business card. With the continual growth of eCommerce, businesses worldwide have discovered new ways to connect with customers far beyond the possibilities of traditional brick-and-mortar commerce. In turn, customers have grown to love the convenience of shopping online and using the internet to learn more about their favorite brands. Websites are what put the e in eCommerce.

Web Design | 13 min read

Best Website Usability Testing Tools to Improve Your Website

The meaning of the term “website usability” seems fittingly obvious just from its name. It is the measure of the ease with which people can use your website. Less obvious is how one goes about measuring it.

In this article we'll provide more information on website usability, including why it is important and how you can test your own website for it.

What is Usability Testing?

Usability testing entails testing a website for how easily it can be used. This can involve checking a wide range of[...]

Web Design | 4 min read

10 eCommerce Web Design Trends to Look For in 2019

High quality web design is likely to attract more visitors and increase traffic to your website. For any website to be effective and successful, it is crucial to keep current with website designs and trends. A web page that looked modern and sleek in 2018 could be obsolete and outdated in 2019.

It is in this regard that web designers and eCommerce development companies are working round the clock to keep up with eCommerce web design trends in 2019.

Whether you own a small business or a large[...]

Web Design | 4 min read

7 Web Design Strategies That Will Lead Your Marketing Business

One key part of marketing these days is web design.

What are the best ways to really create the best site that you can? Which elements should you implement in order to engage the user?

Here are the top web design strategies that will take your marketing business to the next level.

Web Design | 7 min read

How to Make Your Website ADA Compliant

When you start an eCommerce business, no matter how obscure your niche may be, you are trying to attract as many potential customers as possible. If you already have your own online store, you may believe that you are already doing everything you can to accomplish this. You may be sending targeted email blasts, or promoting yourself on websites aimed at the same demographic.  If this is working for you, then excellent! Keep at it!

However, you just might be neglecting a significant portion[...]

Web Design | 6 min read

Psychology Behind A Modern-Day UX Design Process

A good user experience design is there to attract more clients, and to keep the ones you have. Of course, this much easier said than done.

The problem is, you need to stand out. There are so many website designers, programmers, and web experts, that the work, creativity, and resources needed to stand out are significant to say the least. This means you need to implement every tool in your arsenal, as well as get some new ones. This is where understanding the psychology behind UX design comes[...]

Web Design | 7 min read

Best Sites for Free Stock Photos

Your website needs images because they provide a number of benefits. For one, they are an excellent way to break up text, creating a stronger flow in your copy and making it more digestible.

For another, combining textual communication with visual communication improves the ability of your content to convey an idea. Plus, many people like being able to see a product before making a purchasing decision.

While eCommerce websites require images for these and other reasons, they may experience[...]

Web Design | 8 min read

How to Add a Shopping Cart to Your Website

If your business already has a website and you're ready to sell products online, you may worry about needing to start your website over from scratch. This can be discouraging — after all, you've probably already spent a lot of time and effort on your website. Or maybe you paid a professional designer to build your site for you, and full redesign just isn't in your budget. Either way, your customers are already used to a certain look and feel for your website, and you may not want to[...]

Web Design | 10 min read

How Increasing Website Page Speed Impacts SEO and Conversions

After all the work you and your team have put into creating your website, you may believe that your online store is ready for business.

The site design is both aesthetically pleasing and easy to understand, and the page layouts leave little to no room for confusion. The content copy on the product pages is informative and engaging, and their SEO value is excellent. Navigating the website is simple, as is the process of placing an order.

However, you may still find yourself wondering: if all[...]

Web Design | 10 min read

Improve Visitor Experience with Sticky Website Navigation

Optimizing your eCommerce website is not just something to be done while creating the website. If you run an online store, you will inevitably have to make some changes to it. This is not limited to the time shortly after you open your site: you will be adding, adjusting, or eliminating features and elements for as long as you want the site to keep going.

At least, you should be doing this. The alternative is never making any changes to your site, but that puts you at risk of stagnation. A[...]

Web Design | 5 min read

Why You Need a Graphic Designer for Your Dropshipping Business

Having a dropshipping business can become difficult if the company doesn’t look trustworthy since people will prefer to buy the product elsewhere or will decide to contact the company who makes the product directly.

This is a big problem most dropshipping companies face when trying to sell their products and while there are fixes they can do to create a brand that oozes confidence and trust, most of them require a professional in order for them to work.

A perfect example of this are graphic[...]

Web Design | 5 min read

How to Add a GDPR Cookie Consent Notice to Your Website

If your ecommerce site uses Google Analytics or keeps track of the items in a shopping cart, your business is using HTTP cookies, and you may need to offer site visitors an option to opt out.

Cookies are small text files that can be used for session information (logins, shopping carts, and similar), personalization, or monitoring. When someone visits your business online, your website tells the visitor's web browser to store the cookie information and send that information back with each new[...]

Web Design | 8 min read

12 Ecommerce Cart Design Best Practices to Increase Your Conversion Rates Fast

Are your customers completing the checkout process? Or do they feel confused or let down at the final point in their buying journey?

If you get nothing else right with your online store (and hopefully that’s not the case) make sure you get your ecommerce cart design right.

Design it with one single purpose in mind: getting customers to pay for what they’ve selected. If not, they may head for the exits before completing their purchase.

And a lousy cart or checkout page destroys your[...]

Web Design | 6 min read

7 Web Design Mistakes That Will Lead Your Business to a Disaster

It would be safe to say that a person who’s afraid of making a mistake is never going to taste success. Mistakes are an inevitable side-effect of effort, experimentation, and curiosity, all of which are traits that are necessary for climbing to the top in virtually any field. No matter how much safer it is to learn on mistakes of others, trial and error is still the most efficient didactic method in the world.

This is a theory that holds true in any aspect of business and web design is just[...]

Web Design | 5 min read

How to Design Your Website for Higher Conversions

Most companies treat conversion rate optimization and user experience as completely separate matters.

Successful companies, however, know that creating and maintaining a relationship with their customers requires combining both CRO and UX into an effective, high-converting customer journey. Every CRO project involves a number of important UX elements in order to be successful.

As a result, every website aspect and feature you’re offering holds a great deal of influence over the user[...]

Web Design | 8 min read

How to Write a Great About Us Page

Humans are naturally inclined to do business with other humans, not companies. Online businesses needed a way to connect with their customers and build relationships. Thankfully, there’s a valuable resource already at their fingertips: the About Us page. Unfortunately, in the online world, the About Us page is generally treated as little more as an afterthought. Sometimes, that’s ok. At other times it can leave potential customers confused and scrambling for more information.

Your About Us[...]

Web Design | 6 min read

5 Steps to Creating a Successful Website

There are over a billion websites on the internet today. Naturally, some are extremely popular while others are obscure. Some are designed better than others, some serve a wider audience than others, some are updated more often and are more accurate than others, and so on. You get the idea — there are consistent factors that affect a website's popularity.

But popularity and success aren't necessarily the same thing. A small online store that sells crocheting supplies may not receive millions[...]

Web Design | 8 min read

The Best Homepages on the Internet in 2019

A great website is important for your business, and the homepage of your site is critical. Your homepage will be the first thing visitors see, so it needs to make your business attractive in every way possible. Appealing design, a user-friendly layout, and other factors all need to come together and present visitors with an outstanding impression of your business.

One of the quickest ways to discover what makes a great homepage is to learn by example. That's why we've collected some of the[...]

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