Whether you play video games or you model high-fashion clothing brands, you’re an influencer if you have an audience that loves your content. Being an influencer introduces a wide variety of opportunities to make a living, from brand deals to advertising revenue. But, one of the most popular ways that influencers monetize their following is through branded merchandise.
In the last several years, Facebook has exploded in popularity. It's fair to say it redefined social media. It definitely innovated new opportunities for many walks of life. This includes business owners.
With the introduction of Facebook Pages, businesses were able to stake a claim on Facebook and create their official social media profile. This led to new avenues of customer service through reviews and messaging. It also helped create a kind of directory that helped customers find all[...]
Taxes are always stressful, and running a business just makes it more complicated. There are tons of potential worries, especially if you're a relatively new business owner.
The situation in 2020 didn't make it any easier. With the COVID-19 pandemic, it was a year unlike any other in our lifetimes. This led to new complications for businesses, as lockdowns made their survival uncertain. However, it also led to tax opportunities that can help businesses recover some of their losses.
It should go without saying that no eCommerce marketing strategy would be successful without Google ads. The key is using the right Google ad types for eCommerce and having the optimization tools to tweak them to peak performance.
With more than half of the world’s businesses earning revenues online, it is unwise for any business owner to not tap into those growth possibilities for their business. If your website is an integral part of your company that can impact your business growth, you need to put more effort into boosting your website ranking and visibility. You might think that it is possible to manage your site's marketing campaign with in-house services by following some generic strategies, but you couldn’t be[...]
Does your eCommerce website load quickly? Or do customers need to wait?
What if your website falls victim to an attack? Does everything grind to a halt?
Denial of service attacks can overwhelm a website by sending a flood of traffic. If your store becomes overrun, it could easily crash.
The answer to these speed and security issues? Content delivery networks or CDNs.
This article examines the best CDN solutions and how they can help your eCommerce site.
Social Media | 10 min read
In a period of just a few months, the societal and economic effects of the Covid-19 crisis have greatly accelerated the shift towards online shopping and digital adaptation in general. This is also true for several other underlying trends. Overall, lockdown transformed almost overnight how consumers shop and how retailers sell and interact with their customers.
Chances are, you have already tested dozens of conversion rate optimization tricks. And, more than likely, you’re not satisfied with the results. Why? The truth is the e-commerce niche is over-crowded: there are thousands upon thousands of people who are already doing the same.
Whether you're starting a new business or building upon an existing one, at some point, you will have to start selling a new product or service. Doing so, however, is risky because it's hard to tell for sure how they will be received until after you've done all the hard work.
As an online merchant, you must understand the financial risks in the eCommerce industry. Understanding the risks gives you the know-how to navigate online retail challenges smoothly, especially if acquiring banks label you as a high-risk merchant.
Because of the nature of eCommerce, criminals may exploit your online business for illegitimate purposes. Fraudsters continue to target unsuspecting businesses by placing digital orders, receiving the service or product, and deliberately filing a[...]
Google is a complex beast. Its algorithm is comprised of over 200 factors that affect your website’s ranking on the search results page. None of those factors are to be sniffed at, but some do outrank each other in importance.
Below, we’ll cover the ten most important Google ranking factors that you can’t ignore this year.
An online multi-channel seller is someone who sells on other platforms besides their online store and/or brick-and-mortar shop. Selling on multiple channels allows buyers multiple access points to familiarize with your brand. Apart from your physical shop and eCommerce website, you can also sell on many established online marketplaces. Regardless, how you perform mostly depends on what you sell and where you sell.
With thousands of other websites as competition, many site owners are constantly looking for the next opportunity to stand out. It isn’t just a matter of showing off what they can do, but more a matter of making the sales they need to keep their site (and business) running. Heatmaps are an often-overlooked tool that can have a tremendously positive impact on your sales.
As we are well into Q4 2020, it’s time to take advantage of the high traffic dates that are coming up on Amazon. Since Prime Day was postponed until October, we have officially entered into what should be the highest traffic Q4 in the history of Amazon. We have Black Friday and Cyber Monday coming up, along with the holiday season. The pandemic has also influenced how much people shop online.
By 2025, the dropshipping industry is expected to generate more than 550 billion US dollars in revenue according to some projections. Every year, billions of consumers acquire new products through dropshipping companies, which has driven many entrepreneurs to set up their own websites and try to profit from this business model.
With an estimation of 12 million to 24 million ecommerce sites across the entire globe, the ecommerce world is more competitive than ever.
These days, it's getting harder to capture people's attention, and it's not helping that consumers are constantly bombarded with all sorts of ads wherever they go online. Hence, personalization has become a leading trend in ecommerce.
Online apparel stores are hotter than ever. Not only are they on trend with the ever-growing world of eCommerce, but the latest print-on-demand technology and business automation software tools make them even more appealing. Unlike years ago, where a successful online store meant a whole lot of work and money spent upfront, today’s online apparel stores are agile and self-sufficient, needing very little attention once they’re up and running.
Social media sites are popular all over the world, with billions of users on Facebook, Twitter, and now TikTok, from across the globe. This makes it increasingly crucial for brands to leverage the power of social media platforms to engage potential customers.
But, to present a cohesive brand image, you need social media guidelines to communicate the brand’s expectations to its employees reliably.
Let’s find out how you can create useful social media guidelines for your business.
Even though starting a business – online or offline – is no small task and can be a daunting undertaking to sign yourself up for, it certainly is not as impossible as you might think.
eCommerce Features | 9 min read
The eCommerce market is unbelievably competitive. For retailers to be on top of their business, they need to be agile and smart. This will not happen if those who manage the IT system used by the eCommerce store fail to keep pace with technology.