SEO

SEO | 2 min read

How to optimize your eBay Listings for SEO

As someone with an interest in selling online, you're probably aware of SEO (search engine optimization) as the process involved with getting a website ranked higher in search results provided by Google and other search engines. But did you know you can use certain SEO techniques to increase the visibility of your eBay listings? You can — and you should!

Here are the SEO techniques you can use to optimize your eBay listings.

SEO | 6 min read

SEO Basics to Improve E-Commerce Sales

SEO is no walk in the park.

In fact, as far as online marketing is concerned, it’s easily one of the most intimidating disciplines.

High price tags, technical jargon, and esoteric “rules” prevent many ecommerce store owners from even getting their feet wet. If you’re among their ranks, we don’t blame you!

That being said, search engine optimization doesn’t actually have to be as confusing as it often seems.

In fact, you’ll likely see the most benefit from employing only the most fundamental[...]

SEO | 8 min read

20-point On-Site SEO To-Do List For E-commerce Websites

E-commerce businesses have to pay very close attention to their SEO strategy in order to make sure it’s up to date with Google’s algorithms. Not doing so can put your website at an unnecessary disadvantage. The higher your ranking on Google is, the easier it is for people to find your website; the easier it is for people to find your website, the more likely your conversions will increase. Here’s our 20-point on-site SEO to-do list for e-commerce websites.

 

1. Identify Keywords You Already[...]

SEO | 11 min read

How to increase your chance of getting links - 5 types of link-worthy content

Link building is hard. That’s a fact.

One thing we see from a lot of companies is treating link building as a one off project. They create a piece of content, identify some potential sites that may want to link back to that piece of content and then outreach to those sites. Whilst this can be successful in gaining a few links in the short term, it’s not a sustainable way of building the authority of your content piece.

If you really want to nail your link building efforts, it’s got to be a[...]

SEO | 8 min read

6 Essential E-Commerce Rich Snippets to Rank Higher & Sell More Products

Google is always trying to provide a richer experience to their users. That’s why Google improves its SERP features and shows Direct Answers, Featured Snippets, Knowledge Graphs, Top Stories and much more.

These Google SERP features get more clicks, traffic, and CTR from Google Search and also help you to gain trust from users and show off your business like a big brand.

And if you are running an e-commerce store then these rich snippets can also help you to increase your visibility, CTR,[...]

SEO | 8 min read

The Complete Guide to Implementing Google Analytics Enhanced Ecommerce

For any ecommerce business, it’s impossible to know what’s working and what isn’t without the help of a robust analytics program. Problem is most out-of-the-box analytics platforms are built for website measurement, analyzing surface metrics like pageviews, time on page, bounce rate, and exit rate.

These are all important metrics for your business. But ecommerce websites are different. If the goal is to understand where you can improve your sales funnel, you need to see your customer journey[...]

SEO | 4 min read

Four SEO Strategies That Can Help Drive E-commerce Sales

E-commerce is growing rapidly.

According to the U.S. Department of Commerce’s latest figures, e-commerce sales in the third quarter of 2017 accounted for 9.1 percent of total U.S. retail sales.1 And it’s expected to account for 17 percent of all U.S. retail sales by 2022, according to Forrester Research. At the same time, payment technology is continuing to evolve at a blistering pace, giving retailers the ability to accept a wide range of payments and radically simplifying the payment[...]

SEO | 3 min read

What online stores often get wrong about keyword research

Targeting the right keywords is the single most powerful tactic online stores have in their SEO arsenals.

You can get everything right -- perfectly configured metadata, a formidable stockpile of blog content, colorful and seductive product descriptions -- but if you aren’t targeting the right keywords, all of it could be for nothing.

There’s a gulf between online stores that choose keywords to target haphazardly and those that choose to do extensive research beforehand. The gulf grows even[...]

SEO | 8 min read

Structured Data for eCommerce: Understanding Schema.org and Rich Snippets

No matter what kind of online business you run, context matters. In most cases, it’s your job as an online store owner to set the right context for your customers.

One of the biggest contextual areas websites take for granted is search context. You can put tons of resources into creating content in the hopes of building up your search ranking. But if you haven’t put thought into how your search result appears to a potential customer, content will only get you so far.

To build search context,

SEO | 5 min read

The complete guide to implementing Google’s AMP on your online store

Just two years ago, mobile ecommerce represented only 15% of dollars spent online, even though people spent an overwhelming amount of time on their mobile devices.

That number is rapidly changing, and it’s partially thanks to the work done on Google’s open source Accelerated Mobile Pages (AMP) project. Even if you don’t know what AMP is, you reap the benefits every day when you browse the web on your phone, where pages load much faster than they did just a few short years ago.

The internet’s[...]

SEO | 2 min read

Copied content seriously harms an online store’s search rankings

If you’ve invested some time in understanding how SEO works, you might be worried about duplicate content on your ecommerce website. And rightfully so -- but not necessarily for the reason you might think.

There are two kinds of duplicate content. One kind isn’t necessarily harmful, though it indicates you might be ignoring an opportunity to do better SEO. Done frequently, the other kind is flagrant and can cause penalties to your website.

How do you know which duplicate content is okay and[...]

SEO | 6 min read

Are You Making These 6 SEO Mistakes in Your eCommerce Business?

As an eCommerce business owner, your entire business is online. People need to find your site, like your products, and then proceed to checkout for you to make any money. And the more people visit your site, the more chances you have to convert them and make sales.

But the process isn’t quite as easy as it sounds, is it? To make your business successful, you’ll need a ton of website traffic and useful content in terms of product descriptions, reviews and blog posts. You’ll also need to up[...]

SEO | 3 min read

Penalized by Google: How you might be hurting your online store’s search rankings

Online stores can’t understate the importance of a comprehensive SEO strategy. That said, there is such a thing as an overzealous one. If your SEO program is over the top, Google and other search engines won’t look kindly on your website.

You migth not be aware that your website has been penalized by Google, but if visits keep slowing down, follow the simple actions listed below to help you determine if your website is currently being penalized. And learn the common reasons that could be[...]

SEO | 2 min read

Basic SEO tactics your online store might be missing

Whether you’re the sole employee or have a team of ecommerce wizards at your disposal, digital marketing might be the most time-consuming part of running an online store. Entrepreneurship is all about growth, and marketing is how you grow your online presence.

In the digital marketing realm, SEO often gets a bum wrap. It seems technical, whereas marketing tactics like establishing your social media presence and putting an email marketing plan in place might seem more straightforward. It’s[...]

SEO | 4 min read

5 common SEO problems online stores should fix right now

The internet is a noisy place. How does your online store stand out from the competition?

We frequently see online stores grapple with the discovery phase of marketing their websites. It can take time for your store to gain enough traction for potential customers to find you. A little patience can go a long way for your store. That and a whole lot of optimization. If you find drawing in customers is taking too long, you might be committing some of the cardinal SEO sins, and you’ll want to[...]

SEO | 3 min read

What Makes the Best eCommerce Platform for SEO? Part 2

Last week, we got in touch with 5 eCommerce marketing experts to get their opinions on what makes an eCommerce platform the best for search engine optimization. This week, we're continuing this series with more great advice from industry professionals. This is important information to keep in mind while evaluating the eCommerce software you're going to rely on to sell online.

SEO | 4 min read

What Makes the Best eCommerce Platform for SEO?

SEO is such an important factor in online marketing today that good SEO features are an absolutely crucial part of any website. When building an online store, you need to be sure that your eCommerce platform supports all the features that will let you implement SEO best practices. But what makes an eCommerce platform great for SEO? We reached out to 5 SEO professionals for their input.

SEO | 4 min read

Biggest SEO Challenges faced by eCommerce Retailers, Part 2

Even the experts in eCommerce need to solve problems with Search Engine Optimization, as the field is always evolving and it's important to follow best practices. Last week, we reached out to 5 eCommerce entrepreneurs to share their experiences with SEO and the challenges they've faced, and most importantly, how to address those challenges. This week, we have 5 more experts weighing in.

SEO | 4 min read

Biggest SEO Challenges faced by eCommerce Retailers

Search Engine Optimization is one of the most important parts of eCommerce, but also presents significant challenges. In this series of posts, we'll hear from some successful eCommerce merchants about the specific challenges they've faced in the realm of SEO, and how to overcome them.

SEO | 4 min read

5 SEO Mistakes that Can Harm your Rankings

SEO — Search Engine Optimization — is a critical part of today's marketing efforts, and yet many online sellers miss the mark. This is partially because there's so much information out there, and a lot of it is outdated. Google is the leader when it comes to determining best SEO practices, and they're always implementing changes to ensure only the best content reaches the top of search results. The side effect of this is that tactics that used to be quite effective are now not only outdated,[...]

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