SEO

SEO

Structured Data for eCommerce: Understanding Schema.org and Rich Snippets

No matter what kind of online business you run, context matters. In most cases, it’s your job as an online store owner to set the right context for your customers.

One of the biggest contextual areas websites take for granted is search context.[...]

SEO

The complete guide to implementing Google’s AMP on your online store

Just two years ago, mobile ecommerce represented only 15% of dollars spent online, even though people spent an overwhelming amount of time on their mobile devices.

That number is rapidly changing, and it’s partially thanks to the work done on[...]

SEO

Copied content seriously harms an online store’s search rankings

If you’ve invested some time in understanding how SEO works, you might be worried about duplicate content on your ecommerce website. And rightfully so -- but not necessarily for the reason you might think.

There are two kinds of duplicate content[...]

SEO

Are You Making These 6 SEO Mistakes in Your eCommerce Business?

Guest post by Alex Jasin.

As an eCommerce business owner, your entire business is online. People need to find your site, like your products, and then proceed to checkout for you to make any money. And the more people visit your site, the more[...]

SEO

Penalized by Google: How you might be hurting your online store’s search rankings

Online stores can’t understate the importance of a comprehensive SEO strategy. That said, there is such a thing as an overzealous one. If your SEO program is over the top, Google and other search engines won’t look kindly on your website.

You[...]

SEO

Basic SEO tactics your online store might be missing

Whether you’re the sole employee or have a team of ecommerce wizards at your disposal, digital marketing might be the most time-consuming part of running an online store. Entrepreneurship is all about growth, and marketing is how you grow your[...]

SEO

5 common SEO problems online stores should fix right now

The internet is a noisy place. How does your online store stand out from the competition?

We frequently see online stores grapple with the discovery phase of marketing their websites. It can take time for your store to gain enough traction for[...]

SEO

What Makes the Best eCommerce Platform for SEO? Part 2

Last week, we got in touch with 5 eCommerce marketing experts to get their opinions on what makes an eCommerce platform the best for search engine optimization. This week, we're continuing this series with more great advice from industry[...]

SEO

What Makes the Best eCommerce Platform for SEO?

SEO is such an important factor in online marketing today that good SEO features are an absolutely crucial part of any website. When building an online store, you need to be sure that your eCommerce platform supports all the features that will[...]

SEO

Biggest SEO Challenges faced by eCommerce Retailers, Part 2

Even the experts in eCommerce need to solve problems with Search Engine Optimization, as the field is always evolving and it's important to follow best practices. Last week, we reached out to 5 eCommerce entrepreneurs to share their experiences[...]

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