No matter what kind of online business you run, context matters. In most cases, it’s your job as an online store owner to set the right context for your customers.
One of the biggest contextual areas websites take for granted is search context. You can put tons of resources into creating content in the hopes of building up your search ranking. But if you haven’t put thought into how your search result appears to a potential customer, content will only get you so far.
To build search context,