Creating unique and engaging content is a great first step in building your online authority and driving traffic to your website. While this approach to inbound marketing will help you build a solid foundation that will continue to yield results, an ideal strategy will utilize a variety of other promotional tools so that you are reaching as wide an audience as possible and keeping content fresh. Many companies tend to shy away from running promotions because they typically involve offering a[...]
One of the best internet marketing investments you can make is ensuring that your online store inventory is properly setup, optimized and monitored to be added to the most searched website worldwide, Google Shopping. The challenge is that it is difficult for you to run all of the aspects of your business as well as make sure that your Product Listing Ads on the Google Shopping network are accessible to the consumers searching for them.
We know the time and effort it takes to set-up, optimize[...]
You have to keep customers engaged. You want them to return to your store and make a subsequent purchase. You expect them to tell their social network about their great experience with your store. But how do you make these things happen? And in the most streamlined manner?
Let us introduce you to your solution, Disqus. Disqus provides an interactive commenting platform for your site as well as connects your site to the massive Disqus enabled websites network. Disqus helps you build an[...]
If you still haven't applied 3dcart's affiliate program to your own online business, then you're missing out on a lot.
You've probably heard of many other businesses that utilize affiliates for their marketing campaigns. You ought to take advantage of this wonderful opportunity to add to your marketing team without the need to make them into your employees.
On the other hand, maybe this is your first time to hear of such a thing. It's high time to educate yourself on affiliate marketing[...]
Figuring out that shoppers absolutely love discounts and promos is a no-brainer. One effective way to lure people into buying at your online store is through digital coupons.
Yes, the old traditional method of advertising through coupons still works. This time, however, it has been adapted to the digital age.
Everyone loves free stuff and some savvy merchants are learning that giving stuff away can bring in new business and keep existing customers loyal. As internetretailer.com tells us, in this article, some online marketplaces have grown their follower bases by 14.4% and improved more referral traffic upwards of 140% by using sweepstakes, raffles and giveaways.
Just because you're running an online store doesn't mean you can't also have your share of exciting events for your customers. Different events -- like product launches, contests and special giveaways -- are also effective for attracting new customers.
As an online retailer, it's important that you also host an event every now and then to keep existing customers loyal to your brand. Events keep your visitors interested and excited about your brand opens the opportunity to gain some feedback[...]
Content marketing is the creation and distribution of creative, relevant content that attracts your target audience. You should speak to them, their needs and how your product is their solution. Major holes exist in small business’ content marketing strategies. Here’s what the numbers say:
Have you ever felt giddy with desire or madly in love?
This is the exact feeling you need to evoke in your customers as they go through the products in your online store. Believe it or not, stunning photos alone are not enough to make your customers fall head over heels for your merchandise.
You need well-written, exciting, and utterly compelling product descriptions to accompany the images. So how do you do that? Well, here are several helpful tips that can guide you in creating[...]
We want to see you succeed as an online business because, the way we see it, your success means our success. That's why we make sure you have the latest in SEO capabilities available in your online store. Our SEO tools turn complex optimization functionalities into user-friendly, easy-to-use options.
Today, we're happy to announce 3dcart Version 6.2, our latest, most advanced 3dcart version yet -- and it's full of new and improved SEO features...
With the vast range of competition you face in e-commerce today, any marketing help will certainly give you an edge over others and provide you great benefits in the process--- most especially if you can do it the practical way. An ingenious way of getting other people to promote your products minus the financial burden is to come up with an affiliate program.
When it comes to product descriptions, using dry copy riddled with bullet points is common practice. This is true because no one likes to write them. It’s a dull, tedious and overtly time consuming task we’d all love to outsource if we could.
As painful as it can be to create unique descriptions for every product you sell online, you should never underestimate the value that comes from doing them well. Product descriptions are vital to the overall success of your business. They are widely[...]
Hummingbird could potentially threaten smaller merchants’ ability to rank for long-tail search queries, it’s true. In theory, Google’s Hummingbird algorithm update can answer long-tail questions with the types of pages that previously dominated short-tail search queries. In theory, Google's move to consolidate "answers" to questions that are essentially the same but worded differently could mean a closing of an SEO loophole for publishers and merchants who heavily targeted specific long-tail[...]
eCommerce Marketing | 6 min read
For many online marketers and ecommerce retailers, Gmail’s new promotions tab is a source of panic, frayed nerves and uncertainty. However, after one weeds through their initial “what are we going to do now” feelings, they will soon realize there’s nothing to worry about so long as they embrace content as their king.
Studies tell us that 65% of shoppers abandon their cart before purchase and the average eCommerce site converts only 2.13% of traffic to sales. Fighting your way through abandoned carts to a higher conversion rate is no small task. Every page of your site needs to usher shoppers closer to conversion, especially product pages.
At 3dcart, we're always writing and sharing tips on how to effectively market your store, but sometimes the best way to learn is by example. In our new "Merchant Marketing Spotlights" blog series, we will be looking at fellow 3dcart merchants that successfully leveraging social media, and content marketing to grow their brand and land more sales.