Feel like you’re not getting the most out of your Google AdWords™ account? Check out the following simple ways you can increase your ROI and avoid wasting money.
Social media plays a critical role in the success of any business. Whether operation is conducted from a brick-and-mortar location, online or a combination of both, the ability to connect with one’s customer base on a daily, personal level is an essential component in maintaining sales and brand recognition. For more than a decade, Facebook has been the web’s leading social media network, boasting more than one billion active users.
In the world of eCommerce, gaining customer trust is vital. When first coming across your store, customers immediately gauge the trustworthiness of your site & your brand to decide whether they feel comfortable purchasing from you.
Times are changing and online businesses are finding new ways to standout in crowded and competitive markets. One design element that is experiencing a transition from trend to industry standard is the ability to view websites on any mobile device. If you are still convinced that having your site show up well on a desktop is enough, you might want to take a moment and consider these 5 reasons a responsive website is in your best interest:
With 100% organic reach and 300 million monthly users, Instagram offers brands, big and small, an opportunity to engage, inspire and delight fans. And while Instagram has recently opened itself up to more paid opportunities from advertisers and will be moving towards an eCommerce avenue with it's recently announced 'Shop Now' button, Instagram still offers brands a unfiltered opportunity to reach fans for free.
The Internet is buzzing with the news of Google’s newest shopping initiative - the buy button. But what actually is the Google buy button & how will it affect your store?
If you are running an ecommerce business and trying to build authority, the best way to design an effective strategy is to take a close look at the competition. What keywords are they targeting? How are they building quality links? And perhaps most importantly: how can you use that information to your advantage?
Creating unique and engaging content is a great first step in building your online authority and driving traffic to your website. While this approach to inbound marketing will help you build a solid foundation that will continue to yield results, an ideal strategy will utilize a variety of other promotional tools so that you are reaching as wide an audience as possible and keeping content fresh. Many companies tend to shy away from running promotions because they typically involve offering a[...]
One of the many reasons that Google has remained so successful through the years is because the search engine giant is constantly performing updates to deliver the best service to users. Those updates often cause problems for website owners when their online stores are not on a hosted platform like 3dcart, and they can't keep up with constant updates.
One of the best internet marketing investments you can make is ensuring that your online store inventory is properly setup, optimized and monitored to be added to the most searched website worldwide, Google Shopping. The challenge is that it is difficult for you to run all of the aspects of your business as well as make sure that your Product Listing Ads on the Google Shopping network are accessible to the consumers searching for them.
We know the time and effort it takes to set-up, optimize[...]
If you haven't taken the time yet to review all the marketing features at your disposal in your online store, you should definitely begin now. For starters, take a good look at the daily deals feature that can surely boost your business.
Drive Traffic Isn't it a given that online shoppers tend to flock to stores offering special deals that make them feel as if they've landed a great bargain?
Indeed having wonderful, tempting offers on a daily basis will surely drive better traffic to your[...]
You have to keep customers engaged. You want them to return to your store and make a subsequent purchase. You expect them to tell their social network about their great experience with your store. But how do you make these things happen? And in the most streamlined manner?
Let us introduce you to your solution, Disqus. Disqus provides an interactive commenting platform for your site as well as connects your site to the massive Disqus enabled websites network. Disqus helps you build an[...]
If you still haven't applied 3dcart's affiliate program to your own online business, then you're missing out on a lot.
You've probably heard of many other businesses that utilize affiliates for their marketing campaigns. You ought to take advantage of this wonderful opportunity to add to your marketing team without the need to make them into your employees.
On the other hand, maybe this is your first time to hear of such a thing. It's high time to educate yourself on affiliate marketing[...]
These days, more and more wannabe entrepreneurs are going for online businesses rather than targeting the traditional way. At the same time, there are plenty of existing traditional businesses who are also moving on to this modern cyber platform. Whichever of these two you belong to, it's essential that you understand the various shifts you ought to face and accomplish from conventional trade to online entrepreneurship.
Figuring out that shoppers absolutely love discounts and promos is a no-brainer. One effective way to lure people into buying at your online store is through digital coupons.
Yes, the old traditional method of advertising through coupons still works. This time, however, it has been adapted to the digital age.
A lot of online entrepreneurs have always used Facebook for social media marketing. But have you ever considered taking your customer service to a whole new level through this popular and valuable platform?
At one point or another, you've probably experienced a customer giving feedback or voicing out a concern on your Facebook page. Sometimes it's even done publicly in a comment. Hence, you cannot just ignore such things. You ought to be thankful that people are actually trying to interact.
Embracing social media is part of a strong online marketing plan. And if you think you can stop at Facebook and Twitter, think again! Instagram is used by over 150 million people and counting. Although Instagram is an entirely visual platform, small businesses can use it to build customer relationships and influence sales, it just takes a little bit of strategy.
Here are some tips for establishing a strong Instagram presence:
Nobody can contest the ever-growing popularity of YouTube. It is not just the most popular video-sharing site by a landslide, but the second most visited website in the world (only behind Google, which owns it). Viral recordings, music videos, movie trailers, short documentaries, and clips of cute animals represent only a portion of the billions of hours of content on the site.
YouTube is the place to be for many web users, especially after the implementation of a system for monetizing[...]
Yes, social media is definitely taking up a huge portion of the ecommerce pie. It's playing a major role in the online shopping arena. But there are plenty of e-businesses that have yet to discover how to maximize the playing field. More often than not, majority of brands are focused mainly on Facebook and Twitter. These days, Instagram's quickly catching up.
If you've already been marketing on these platforms for quite some time now, it's time to give another one a shot. In particular,[...]
Generally, online shoppers prefer a more intimate shopping setting, with no checkout lines and no pushy salespeople. But that doesn’t mean online shoppers don’t want or appreciate a personalized touch from their online retailer. In fact, almost 50% of people would rather shop on a site that offers personalized product recommendations.
So how can you personalize your customer’s interaction with your online business? The answer is simple: newsletters. Email newsletters are an efficient way to[...]