eCommerce Marketing

eCommerce Marketing | 3 min read

Top 5 Reasons to Sell On Google Shopping

Every eCommerce business owner asks the same question:

“How can I drive more traffic and sales to my store?”

What it really comes down to, however, is the importance of driving relevant, targeted traffic according to how consumers are actually searching for products online. At the same time though, things such as cost-control and effective reach are the common limitations to many marketing and advertising platforms including social media and marketplaces such as Amazon.

Enter Google[...]

eCommerce Marketing | 2 min read

3 Ways To Increase Customer Conversions TODAY

We have yet to meet an online retailer who wants to convert LESS.  But if somehow that is you, then you can skip this blog post.

However, if you are looking for tangible ways to boost sales, here are three action items to kickstart your quest for conversions today.

eCommerce Marketing | 0 min read

How Product Reviews Can Lead To More Sales For Your Online Store

In the world of eCommerce, gaining customer trust is vital. When first coming across your store, customers immediately gauge the trustworthiness of your site & your brand to decide whether they feel comfortable purchasing from you.

eCommerce Marketing | 2 min read

Google Buy Button: What eCommerce Merchants Need To Know

The Internet is buzzing with the news of Google’s newest shopping initiative - the buy button. But what actually is the Google buy button & how will it affect your store?

eCommerce Marketing | 4 min read

Get to Know the Competition: Best Tools for SEO Research

If you are running an ecommerce business and trying to build authority, the best way to design an effective strategy is to take a close look at the competition. What keywords are they targeting? How are they building quality links? And perhaps most importantly: how can you use that information to your advantage?

eCommerce Marketing | 3 min read

Clever Promotions to Engage Your Audience and Drive Traffic

Creating unique and engaging content is a great first step in building your online authority and driving traffic to your website. While this approach to inbound marketing will help you build a solid foundation that will continue to yield results, an ideal strategy will utilize a variety of other promotional tools so that you are reaching as wide an audience as possible and keeping content fresh. Many companies tend to shy away from running promotions because they typically involve offering a[...]

eCommerce Marketing | 4 min read

Google Shopping: The Shelves of the Ultimate Digital Store

One of the best internet marketing investments you can make is ensuring that your online store inventory is properly setup, optimized and monitored to be added to the most searched website worldwide, Google Shopping. The challenge is that it is difficult for you to run all of the aspects of your business as well as make sure that your Product Listing Ads on the Google Shopping network are accessible to the consumers searching for them.

We know the time and effort it takes to set-up, optimize[...]

eCommerce Marketing | 1 min read

How Disqus Works

You have to keep customers engaged. You want them to return to your store and make a subsequent purchase. You expect them to tell their social network about their great experience with your store. But how do you make these things happen? And in the most streamlined manner?

Let us introduce you to your solution, Disqus. Disqus provides an interactive commenting platform for your site as well as connects your site to the massive Disqus enabled websites network. Disqus helps you build an[...]

eCommerce Marketing | 2 min read

3dcart's Affiliate Program: 3 Ways It Can Benefit Your Business

If you still haven't applied 3dcart's affiliate program to your own online business, then you're missing out on a lot.

You've probably heard of many other businesses that utilize affiliates for their marketing campaigns. You ought to take advantage of this wonderful opportunity to add to your marketing team without the need to make them into your employees.

On the other hand, maybe this is your first time to hear of such a thing. It's high time to educate yourself on affiliate marketing[...]

eCommerce Marketing | 1 min read

The Why and How of Digital Coupon Marketing

Figuring out that shoppers absolutely love discounts and promos is a no-brainer. One effective way to lure people into buying at your online store is through digital coupons.

Yes, the old traditional method of advertising through coupons still works. This time, however, it has been adapted to the digital age.

eCommerce Marketing | 3 min read

Use Sweepstakes and Giveaways to Drive Business

Everyone loves free stuff and some savvy merchants are learning that giving stuff away can bring in new business and keep existing customers loyal. As internetretailer.com tells us, in this article, some online marketplaces have grown their follower bases by 14.4% and improved more referral traffic upwards of 140% by using sweepstakes, raffles and giveaways.

eCommerce Marketing | 2 min read

5 Online Store Events to Keep Customers Engaged and Happy

Just because you're running an online store doesn't mean you can't also have your share of exciting events for your customers. Different events -- like product launches, contests and special giveaways -- are also effective for attracting new customers.

As an online retailer, it's important that you also host an event every now and then to keep existing customers loyal to your brand. Events keep your visitors interested and excited about your brand opens the opportunity to gain some feedback[...]

eCommerce Marketing | 1 min read

Content Marketing: What Works and What Doesn't

Content marketing is the creation and distribution of creative, relevant content that attracts your target audience. You should speak to them, their needs and how your product is their solution. Major holes exist in small business’ content marketing strategies. Here’s what the numbers say:

eCommerce Marketing | 2 min read

6 Helpful Tips to Write Product Descriptions that Make Waves

Have you ever felt giddy with desire or madly in love?

This is the exact feeling you need to evoke in your customers as they go through the products in your online store. Believe it or not, stunning photos alone are not enough to make your customers fall head over heels for your merchandise.

You need well-written, exciting, and utterly compelling product descriptions to accompany the images. So how do you do that? Well, here are several helpful tips that can guide you in creating[...]

eCommerce Marketing | 4 min read

3dcart Version 6.2 Search Engine Optimization Features

 

We want  to see you succeed as an online business because, the way we see it, your success means our success. That's why we make sure you have the latest in SEO capabilities available in your online store. Our SEO tools turn complex optimization functionalities into user-friendly, easy-to-use options.

Today, we're happy to announce 3dcart Version 6.2, our latest, most advanced 3dcart version yet -- and it's full of new and improved SEO features...

eCommerce Marketing | 2 min read

Why Your Online Store Needs an Affiliate Program

With the vast range of competition you face in e-commerce today, any marketing help will certainly give you an edge over others and provide you great benefits in the process--- most especially if you can do it the practical way. An ingenious way of getting other people to promote your products minus the financial burden is to come up with an affiliate program.

eCommerce Marketing | 5 min read

How to Write Online Product Descriptions that Sell

 

When it comes to product descriptions, using dry copy riddled with bullet points is common practice. This is true because no one likes to write them. It’s a dull, tedious and overtly time consuming task we’d all love to outsource if we could.

As painful as it can be to create unique descriptions for every product you sell online, you should never underestimate the value that comes from doing them well. Product descriptions are vital to the overall success of your business. They are widely[...]

eCommerce Marketing | 4 min read

Building a Hummingbird-Proof Ecommerce SEO Plan

Hummingbird could potentially threaten smaller merchants’ ability to rank for long-tail search queries, it’s true. In theory, Google’s Hummingbird algorithm update can answer long-tail questions with the types of pages that previously dominated short-tail search queries. In theory, Google's move to consolidate "answers" to questions that are essentially the same but worded differently could mean a closing of an SEO loophole for publishers and merchants who heavily targeted specific long-tail[...]

eCommerce Marketing | 6 min read

Use 3dcart’s Internal Blogging Platform to Grow Your Ecommerce Business

eCommerce Marketing | 4 min read

What 3dcart Learned at the Search Marketing Expo in NYC

 

Last week I had the opportunity to represent 3dcart's Online Marketing team at the Search Marketing Expo (SMX East) in New York City.

All in one place, the brightest minds in search marketing and social media -- and me -- convened to talk shop, explore new marketing tactics and discuss the state of search marketing. So what did we learn?

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