eCommerce Marketing

eCommerce Marketing | 1 min read

The Why and How of Digital Coupon Marketing

Figuring out that shoppers absolutely love discounts and promos is a no-brainer. One effective way to lure people into buying at your online store is through digital coupons.

Yes, the old traditional method of advertising through coupons still works. This time, however, it has been adapted to the digital age.

eCommerce Marketing | 3 min read

Use Sweepstakes and Giveaways to Drive Business

Everyone loves free stuff and some savvy merchants are learning that giving stuff away can bring in new business and keep existing customers loyal. As internetretailer.com tells us, in this article, some online marketplaces have grown their follower bases by 14.4% and improved more referral traffic upwards of 140% by using sweepstakes, raffles and giveaways.

eCommerce Marketing | 2 min read

5 Online Store Events to Keep Customers Engaged and Happy

Just because you're running an online store doesn't mean you can't also have your share of exciting events for your customers. Different events -- like product launches, contests and special giveaways -- are also effective for attracting new customers.

As an online retailer, it's important that you also host an event every now and then to keep existing customers loyal to your brand. Events keep your visitors interested and excited about your brand opens the opportunity to gain some feedback[...]

eCommerce Marketing | 1 min read

Content Marketing: What Works and What Doesn't

Content marketing is the creation and distribution of creative, relevant content that attracts your target audience. You should speak to them, their needs and how your product is their solution. Major holes exist in small business’ content marketing strategies. Here’s what the numbers say:

eCommerce Marketing | 2 min read

6 Helpful Tips to Write Product Descriptions that Make Waves

Have you ever felt giddy with desire or madly in love?

This is the exact feeling you need to evoke in your customers as they go through the products in your online store. Believe it or not, stunning photos alone are not enough to make your customers fall head over heels for your merchandise.

You need well-written, exciting, and utterly compelling product descriptions to accompany the images. So how do you do that? Well, here are several helpful tips that can guide you in creating[...]

eCommerce Marketing | 5 min read

3dcart Version 6.2 Search Engine Optimization Features

We want  to see you succeed as an online business because, the way we see it, your success means our success. That's why we make sure you have the latest in SEO capabilities available in your online store. Our SEO tools turn complex optimization functionalities into user-friendly, easy-to-use options.

Today, we're happy to announce 3dcart Version 6.2, our latest, most advanced 3dcart version yet -- and it's full of new and improved SEO features...

eCommerce Marketing | 2 min read

Why Your Online Store Needs an Affiliate Program

With the vast range of competition you face in e-commerce today, any marketing help will certainly give you an edge over others and provide you great benefits in the process--- most especially if you can do it the practical way. An ingenious way of getting other people to promote your products minus the financial burden is to come up with an affiliate program.

eCommerce Marketing | 5 min read

How to Write Online Product Descriptions that Sell

 

When it comes to product descriptions, using dry copy riddled with bullet points is common practice. This is true because no one likes to write them. It’s a dull, tedious and overtly time consuming task we’d all love to outsource if we could.

As painful as it can be to create unique descriptions for every product you sell online, you should never underestimate the value that comes from doing them well. Product descriptions are vital to the overall success of your business. They are widely[...]

eCommerce Marketing | 4 min read

Building a Hummingbird-Proof Ecommerce SEO Plan

Hummingbird could potentially threaten smaller merchants’ ability to rank for long-tail search queries, it’s true. In theory, Google’s Hummingbird algorithm update can answer long-tail questions with the types of pages that previously dominated short-tail search queries. In theory, Google's move to consolidate "answers" to questions that are essentially the same but worded differently could mean a closing of an SEO loophole for publishers and merchants who heavily targeted specific long-tail[...]

eCommerce Marketing | 6 min read

Use 3dcart’s Internal Blogging Platform to Grow Your Ecommerce Business

eCommerce Marketing | 4 min read

What 3dcart Learned at the Search Marketing Expo in NYC

eCommerce Marketing | 2 min read

Gmail’s New Promotions Tab Is Nothing to Fear

For many online marketers and ecommerce retailers, Gmail’s new promotions tab is a source of panic, frayed nerves and uncertainty. However, after one weeds through their initial “what are we going to do now” feelings, they will soon realize there’s nothing to worry about so long as they embrace content as their king.

eCommerce Marketing | 2 min read

Facebook Graph Search: What Online Businesses Need To Know

eCommerce Marketing | 4 min read

Beyond The Basics: How To Create Product Pages That Convert

Studies tell us that 65% of shoppers abandon their cart before purchase and the average eCommerce site converts only 2.13% of traffic to sales. Fighting your way through abandoned carts to a higher conversion rate is no small task.  Every page of your site needs to usher shoppers closer to conversion, especially product pages.

eCommerce Marketing | 1 min read

How to Set Your Online Store Apart from the Competition

 

eCommerce Marketing | 2 min read

Merchant Marketing Spotlight: CAROLEE Jewelry

At 3dcart, we're always writing and sharing tips on how to effectively market your store, but sometimes the best way to learn is by example.  In our new "Merchant Marketing Spotlights" blog series, we will be looking at fellow 3dcart merchants that successfully leveraging social media, and content marketing to grow their brand and land more sales.

eCommerce Marketing | 4 min read

What is Small Business Saturday® and How You Can Participate in #ShopSmall

Amazon. Walmart. Starbucks. These names have become a part of our everyday vocabulary. As convenient as it is to have your toilet paper delivered, while Walmart prepares your order, and you pick up the coffee that you ordered via your app… doing so has also changed our lives.

eCommerce Marketing | 2 min read

Marketing Ideas By The Numbers: Holiday Ecommerce Statistics

 

eCommerce Marketing | 0 min read

What's in a name: Hearthside Collection

‘What’s in a name?’ is a new series we’re starting to learn the process behind naming some of our favorite companies. Today’s post comes from Hearthside Collection, providing Primitive Country Samplers, Pillows and Home Decor!

eCommerce Marketing | 1 min read

The Content Marketing Explosion

 

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