eCommerce Marketing

eCommerce Marketing

What You Can and Can't Do While Marketing an Online Vape Shop

According to a Research & Markets report, vape products and e-cigarette industry will cross $43 billion with 15% of Compound Annual Growth Rate (CAGR). The rise of the vape industry is the product of adverse effects of tobacco and cigarette smoking. Every year, 7 million people face death due to tobacco and cigarette smoking, and vaping is an appropriate alternative for smokers who want to quit.

Vape products are widely accepted because of their less or no tobacco ingredients, hence a great[...]

eCommerce Marketing, Holiday Shopping

How to Leverage Social Media to Boost Holiday Sales

Any smart merchant knows that using social media to promote their products is key to a well-rounded marketing strategy, especially during the holidays when consumers are spending more of their hard-earned money.

Last year, mobile sales accounted for $7 billion on Black Friday and Cyber Monday alone. While putting your products on social media platforms like Facebook and Instagram lets you put your products in front of a wide audience, it isn't the only way to help drive sales.

Logging onto[...]

eCommerce Marketing, selling online

10 eCommerce Marketing Trends in 2018

According to Nasdaq, 95% of purchases will be aided by eCommerce by 2040. And according to another study, millennials now make 54% of their purchases online. When the stakes are this high for an eCommerce store owner, it is only practical that you do not leave a single stone unturned to make sure that your online store grows and sustains.

With such a rapid growth in the eCommerce industry, the latter has also experienced some rapid changes in the way they are marketed. It is no longer enough[...]

eCommerce Marketing, Email Marketing

Ecommerce Marketing Essentials: 10 Actionable Tactics to Drive More Sales

Both beginners and experienced business personnel have a common goal - they all want to see their businesses grow.

Running an online store can be a tough task for almost anyone. The market keeps revolving and the strategies that matter today may not be of value tomorrow. Therefore, you will need to be up-to-date with new technological innovations and trends that matter. However, with the right marketing essentials, you can positively build your ecommerce marketing strategy and enhance your[...]

eCommerce Marketing

8 Ways To Get Referrals For Your eCommerce Store

In today’s world, eCommerce stores steal the show. In fact, they are popular by all ages, and tend to do really well even with their brick and mortar store fronts still around.

Part of the reason is because of word of mouth marketing. You see, everyone is always online and they are always sharing something. An eCommerce shop can use this existing behavior and can thus have multiple channels of promotion.

But, just because the channels are there, it doesn’t mean word of mouth will flow on its[...]

eCommerce Marketing

6 Actionable Ecommerce Marketing Tips to Drive More Sales this Holiday Season

It is that time of the year when all ecommerce store owners are busy forming result-oriented strategies for the biggest sale season of the year. And, if you haven’t still made a proper plan for the ecommerce saga, now is the right time to start focusing on the holiday season marketing strategy, as only one month is left.

Online marketing has changed drastically in the last few years. Focusing only on a single aspect of your ecommerce store isn’t going to make your store successful. You need[...]

eCommerce Marketing, Sell on Facebook

The Facebook Ads Strategy That I Use To Generate the Cheapest Conversions

I have been running Facebook ads since 2014, but my Facebook marketing game then, is nothing like it is now.

After many years of practicing setting up and trialling Facebook ad campaigns, I feel I have now cracked the Good Ole Facebook code to getting bucket loads of targeted traffic at a very cheap cost; but it’s still early days and there’s still a lot to learn.

From all the strategies that I have trialled I have come up with one that consistently generates leads at an exceptionally low[...]

Google Shopping, eCommerce Marketing, Conversion Optimization

How to Optimize Your Google Shopping Campaigns with Product Segmentation and Custom Labels

Google Shopping has seen tremendous developments over this past year with the release of many new features, all of which require a solid understanding and savvy use of product segmentation and custom labels.

Smart marketers will do well to keep up-to-date with all these changes in order to make the most of their Google Shopping campaigns and keep their online advertising competitive.  In this article, we’ll discuss what custom labels are, why they’re so important, and how to optimize their[...]

Conversion Optimization, eCommerce Marketing

12 Tools that Convert Website Visitors into Customers

If your website is well-optimized, the content is of good quality and the clicks are off the charts, then you must be swimming in a pool of money. However, if you receive massive traffic but only a small number of those visits buy your goods or services, then you need to find tools that can convert them into customers.

Turning visitors into short-term or long-term buyers requires both strategy and extensive testing.

Borrowing a leaf from others who succeeded at this is recommended. However,[...]

eCommerce Marketing

10 Tactics to Increase your Ecommerce Conversions with Referral Marketing

Did you know that people are 4 times more likely to buy a product when it is referred by a friend? That is according to Nielsen. In fact, 92% of their respondents trust the referrals of the people they knew. This means that they trust people who are closed to them more than your cold caller marketer.

Implementing a referral program in your ecommerce website is one of the best decisions you can do for your business. Not only can a referral program massively increase your traffic, it can also[...]

eCommerce Marketing, Conversion Optimization

Applicable Methods to Boost Your Online Store's Profit Margin

In the world of e-commerce, money is everything. But don’t make the mistake of thinking your revenue is the most important number.

Although it might be nice to see huge numbers of sales coming through, at the end of the day, it’s your overall profit margin that determines the success of your business.

Think about it like this.

  • You sell pens for $10 each.
  • You sell 100 pens.
  • That gives you a revenue of $1000.

However, what you haven’t factored in is that it costs you $9.00 to buy the pens[...]

eCommerce Marketing

How to Market Your eCommerce Food Business

People buy everything online these days, including food. Eating isn’t revolutionary – everyone has to do it, and some people might even emphatically state that it’s their favorite thing to do. Marketing your eCommerce food business won’t be too complicated, because you don’t need to educate the customer or explain a new idea to them. All you need to do is get them hungry enough to open up their wallets.

The core points of an effective eCommerce food business marketing strategy merely involve[...]

eCommerce Marketing, Conversion Optimization

Beginners' Guide to Google and Facebook Retargeting

Here’s a scenario that may sound familiar: For one reason or another, you wind up on a certain brand’s website. Maybe you click around for a bit, curious about their offerings. Maybe you peruse their products or even add a few items to your cart. In the end, however, you click away from the website before making a purchase.

But lo and behold, you soon begin to see banner ads or social media ads for the very products you’d just clicked through, and the brand stays near the front of your mind[...]

eCommerce Marketing, Customer Service

How to Measure the Success of your Customer Loyalty Program

In today’s competitive landscape, brands see customer loyalty programs as one of the key facilitators to grow their business. According to the research group Colloquy, there are 2.65 billion loyalty program memberships in the U.S. alone. In fact, companies spend a staggering $2 billion on loyalty programs every year.

Although companies embark on these initiatives with great enthusiasm, they aren’t really aware of how well their loyalty programs are working. That’s because most businesses[...]

Email Marketing, eCommerce Marketing

Email Marketing Automation: Are You Missing Out?

Marketing automation – heard of it? Over the last few years, software built to automate marketing has sprung up everywhere, and email marketing isn’t left in the dust.

The main selling point behind email automation is that it enables marketers to catch the consumer at the right moment, when they’re ready to buy.

Like any new technology, plenty of marketers hopped right on board. As an ecommerce business owner, you’re a little more cautious. You want to see how this new tech plays out, to[...]

eCommerce Marketing, Conversion Optimization

Why should e-commerce companies focus on price optimization?

For every e-commerce company that exists, there is another with a similar offering and similar products.

Customers don’t have to shop with you and in most cases, they have no loyalty to you. So, if you want your e-commerce business to succeed you need to have a serious think about your pricing because it will play an important role in how well it sells.

More specifically, you need to think about how you optimize your pricing. Pricing optimization is an ongoing approach that seeks to help you[...]

eCommerce Marketing, Conversion Optimization

Complete Guide to the eBay Promotions Manager

People shop on eBay because they're looking for desired items at the best possible price they can get. You know they're looking for bargains, so you can make your own listings stand out from the crowd with eBay promotions. All customers everywhere are more likely to buy when a promotion is in effect, and in fact, 75% of eBay customers are hunting for promotions specifically!

You can set up eBay promotions with the eBay Promotions Manager, which gives you several options. To get started,[...]

eCommerce Marketing

10 Most Common Mistakes in eCommerce Business

Website development is a tricky concept that many retailers and businessmen are still trying to figure out.

Designing your own e-commerce website is definitely not an easy feat, especially if it’s your first time. E-commerce websites are not just a place where you find product listings and scores of catalogs. No, the platform offers customers a comprehensive shopping experience, and that includes the page design and payment options etc. as well. Building a shopping website is just the first[...]

eCommerce Marketing

How Craigslist can help online stores drive more sales

In the pantheon of internet culture-defining websites, Craigslist ranks highly. You’ve probably used it in some way, shape, or form: to find a place to rent, recruit a guitarist for your band, track down a romantic “missed connection,” buy an inexpensive second-hand couch, even pick up a little extra work on the side.

Craigslist is just as infamous as it is famous, claiming a wide range of asterisks, especially when it comes to business transactions. Considering the marketplace isn’t highly[...]

Conversion Optimization, eCommerce Marketing

6 Secrets of Persuasion That Will Help You Sell More

The power of persuasion separates the successful from everyone else. Persuading others isn’t luck or magic - it’s a science.

Persuasion is important, and well worth learning, for every human being and not just marketers or sales reps. It is a part of our daily lives. From persuading our families to go out to eat, persuading friends to go out for a movie or persuading interviewers in a job interview, it is pervaded in our lives.

As for any other business, persuasion plays an important role in[...]

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