When it comes to marketing a B2B ecommerce website, it can be hard to know where you should start. You want to meet potential customers where they are – but where do other businesses hang out online?
It’s a trick question. Even though we call it “business to business,” there’s still a regular old person doing research and making purchase decisions for that business. That’s why you’ll see a lot of overlap in the way B2B and consumer ecommerce websites are promoted.
There is a key difference,[...]