eCommerce Blog

When it comes to successful online marketing, the best strategies always include some element of building trust with potential customers. With so few online shoppers ever having physically engaged with a product, trusting who they are buying from, and what exactly they’re buying, is critical.

This is exactly why so many companies have found so much success with affiliate marketing. Not only do affiliates help get your product out there, but they’re often a much more affordable option than huge[...]

Using sliders in web design is a largely divisive tool for UX design. There are a lot of parties on both sides who either hate or love sliders. But at the end of the day, it’s up to you to decide whether or not they are suitable for your needs.

For specific applications, sliders are a fantastic and interactive way to present information quickly and simply. They’re most useful when comparing content or showcasing portfolios. It’s also a great way to present updates for new products or features.

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So, you've decided it's time to grow your team! A very exciting time for any business. Your business is growing, and you need help on the marketing front to keep that momentum going.

"A lot has changed in 2020" is an understatement. But, not much has really changed when it comes to how companies are hiring. If you're wondering how to hire eCommerce marketers in a post- (during-?) COVID world, read on — we've got the goods.

It's no secret that the global pandemic has dramatically changed the world. People are now more cautious about getting together, going to public places, and even shopping. When the pandemic started, the panic shopping that followed resulted in necessary items becoming a priority and non-essential items being almost completely forgotten.

Creating a website for an online business has never been easier than it is right now. While there are plenty of ways to create a shop online in order to generate sales, one of the easiest methods is fueled by the power of print-on-demand services (or PODs).

With the eCommerce industry becoming increasingly popular over the last 20 years and certainly picking up traction in the last 10, dropshipping has become an exciting and innovative new way for people to run a business without the need to buy a load of stock and find a warehouse to store it in. In the earlier days of dropshipping some big-name brands became hugely successful. You’ve probably seen the viral picture of Jeff Bezos, the founder of Amazon, sitting in his small, dark office as he[...]

Are you a business owner that needs an easier way to procure custom branded corporate merchandise? Making orders one at a time from a third-party with little control over materials and designs may not be cutting it anymore. But, did you know that you can save time and money while creating higher-quality custom products by starting your own company merch store online?

Search engine results pages, or SERPs, are so common in today’s digital world that most people don’t even think about them. For most internet users, they’re similar to a non-descriptive waiting room – a place you end up briefly while on your way to where you really want to go. But for businesses, SERPS are everything. Not only do they determine if people find your website, but they also dictate whether or not your competition is going to outperform you, this month and the month after that.

Is your business looking to expand to global markets? Selling products online and shipping them to international customers has become commonplace today. That's especially thanks to marketplace giants like Amazon in the picture. But you don’t need to rely on marketplace selling to reach international customers. Your products can cross borders from your own online store.

Starting an eCommerce business seems relatively simple at first. Yet, many eCommerce merchants are unable to sustain their online stores for too long. A large number of companies fail to derive any return on their investment (ROI). In the long term, they suffer heavy losses and collapse.

Failure can be attributed to multiple factors, but the truth remains that running an eCommerce website is complex. It requires meticulous planning in both the pre- and post-launch phases. Beyond this, you also[...]

Has your business hit a ceiling? Have sales peaked and you’re wondering where to go from here? Are you looking for an easy way to grow your eCommerce store?

There’s a big world out there just waiting for you – and the secret is expanding into new markets globally. Localization – not to be confused with translation – is the key to almost unlimited growth for your business.

Digital products are all the rage today. However, creating one is easier said than done.

First, let’s begin by understanding the different forms of digital products available today.

Making money is more than putting up some banner ads or throwing open your blog for sponsored content. These strategies can work. However, people are increasingly turning a blind eye to ads and to sponsored content. That’s the reason you need a change in strategy.

Offering digital products is a cool alternative.

Your business can't afford to ignore Instagram. Not only is the social media platform a great asset for engagement and content marketing, but it’s now an eCommerce platform in its own right.

Coupons and other types of promotions are excellent for boosting your sales. Customers always love a great bargain. And during certain times of the year, like the holiday season, a big sale is pretty much expected.

Customers aren't the only ones who benefit from promotions. Not only can your business get that coveted sales increase, you can also earn more repeat customers who originally found your website because of the promotion. A great promotion will please shoppers and breathe more life[...]

Online shopping has changed the entire retail landscape for everyone, both retailers and consumers. Not only has online shopping demanded more of all retailers, especially those who never considered selling their products online previously, but it has also changed the way consumers think, altering the requirements that must be met in order to fulfill their expectations. One of the biggest changes in terms of consumer expectations is, of course, shipping.

If COVID-19 hasn’t touched your life yet, consider yourself lucky.

This pandemic has impacted the daily lifestyles of everyone, from corporate heads to stay-at-home parents. With fluctuating shelter-in-place orders and lockdowns around the world ongoing, people are spending more and more time online, attending virtual meetings, completing digital assignments, and shopping from home.

But, alongside this increase in screen time, the pandemic has seen a rapid rise in cybersecurity breaches for[...]

Your inventory is business-critical. No inventory equals no business. But, even with a warehouse full of stock and a sales channel full of listings, if you don’t have inventory and fulfillment efficiency, you can struggle to sell, ship, and earn that glowing feedback you deserve.

Whether you play video games or you model high-fashion clothing brands, you’re an influencer if you have an audience that loves your content. Being an influencer introduces a wide variety of opportunities to make a living, from brand deals to advertising revenue. But, one of the most popular ways that influencers monetize their following is through branded merchandise.

Do you track micro conversions inside your business? It’s likely that you’re tracking big conversions. You know the ones I mean: completed customer forms and product purchases.

But what about the micro conversions that lead to those form completions or product sales? Tracking smaller conversions can actually tell you where your sales funnel needs the most work in order to become more effective.

Now, you’re probably wondering what smaller conversions you should track. That’s a great question!

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In the last several years, Facebook has exploded in popularity. It's fair to say it redefined social media. It definitely innovated new opportunities for many walks of life. This includes business owners.

With the introduction of Facebook Pages, businesses were able to stake a claim on Facebook and create their official social media profile. This led to new avenues of customer service through reviews and messaging. It also helped create a kind of directory that helped customers find all types[...]