eCommerce Blog

b2b ecommerce | 6 min read

7 Big Mistakes B2B Companies Make When Moving Online

Digital natives, or those that grew up in the age of the internet and smartphones, are taking over the workplace. According to research by the Merit Group and ThinkWithGoogle.com, 73 percent of B2B decision-makers and about 50 percent of all B2B researchers are millennials.

Image source: MadeWithMerit.com

As is customary of this demographic, they initiate the buying process with a generic web search. By the time they’re ready to contact a sales rep to schedule a meeting, request a demo, or[...]

eCommerce Marketing | 5 min read

How to Market Your eCommerce Food Business

People buy everything online these days, including food. Eating isn’t revolutionary – everyone has to do it, and some people might even emphatically state that it’s their favorite thing to do. Marketing your eCommerce food business won’t be too complicated, because you don’t need to educate the customer or explain a new idea to them. All you need to do is get them hungry enough to open up their wallets.

The core points of an effective eCommerce food business marketing strategy merely involve[...]

Email Marketing | 5 min read

3 Email Campaigns to Generate Repeat Business

New customers are great.

You love to see your shop reach new people and expand your customer base. But those wonderful people are expensive – to make the most of your marketing efforts, you need to keep them around for the long haul.

About 65% of a healthy company’s business should come from your existing customers. That’s because repeat customers spend as much as 67% more down the line than in the first 6 months of your relationship.

The best way to build those long-term relationships and[...]

Starting a Business | 4 min read

5 Common Mistakes to Avoid When Starting a Business

Did you know that 80% of businesses fail within the first 18 months? It's a sad, frightening reality that often scares budding entrepreneurs away from the idea of starting a business of their own. But as hard as the facts are, they shouldn't discourage you from trying — instead, take the opportunity to learn from the mistakes of others.

There's a time-tested process for starting a business, and the better you do in these early stages, the more likely you are to survive later on, even in the[...]

Starting a Business | 3 min read

How To Start An Online Business

Success as an online business is never guaranteed. It doesn’t matter how good your idea is or how much time and energy you commit to making it work, the rewards are not always forthcoming.

By following a few simple guidelines with a track record of generating success, however, you can give yourself the best possible chance of achieving something special.

In this article Richard Dean from Caffeinated Projects shares the 7 stages to start an online business, attract visitors and convert them[...]

Customer Service | 8 min read

How Messaging Apps Can Help Improve Ecommerce Customer Experience

Live Chat vs Messaging Apps

With so many customers visiting your website, it’s not always easy to keep track of everyone’s request, which is why about 21% of live chat interactions go unnoticed. The average response time for a live chat is 3 minutes, and with the increasing expectation in instant replies, it’s just not enough time to accommodate most customer requests.

Instead of becoming a useful tool to bolster customer experience, live chat often becomes a burden for companies and a[...]

Web Design | 7 min read

How long does it take to build a website in 2018

Did you know there are over 1.8 billion websites in existence today? Sure, that number includes sites that aren't being actively updated, but it's still an impressive number that well illustrates the popularity of the World Wide Web. Every year, more people decide to launch their own website for various reasons, whether to show off their work, provide information on a topic of expertise, sell products through an online store, or for any number of other reasons. Websites have become a[...]

b2b ecommerce | 4 min read

4 Ways to Maintain B2B Customer Relationships in Ecommerce

The business world is changing. Every year, more and more business turns to ecommerce – a market that grows rapidly. Many of us think of ecommerce and picture big, consumer brands like Amazon, but the B2B ecommerce opportunity is a whopping $7.7 trillion.

Business buyers aren’t far behind. There’s a growing expectation within many companies that demands access to faster, more convenient ecommerce buying options. Winning and retaining those customers depends on meeting their ecommerce[...]

Fraud Prevention | 7 min read

What is Carding and How to Prevent it in Your Online Store

Fraud is a nightmare for customers and merchants alike. With constant news of data breaches, shoppers are rightfully concerned about the safety of their payment data. The thought of a stranger racking up thousands of dollars in debt keeps many customers up at night — and causes them to have second thoughts about buying from you.

Retailers are hurt just as badly by fraudulent credit card transactions. Fraud causes charge-backs, possible loss of products, and damage to a merchant's reputation,[...]

b2b ecommerce | 3 min read

How B2BGateway Sweetens Electronic Data Interchange

The snow is melting, the days are getting longer and the birds are outside singing again. It’s springtime. Many of us are waking up from our long winter naps and we’re outside on the porch in the morning drinking our morning cup of tea. As you sit there and enjoy the warmth of the early morning sun, a small little bee lands on the rim of your mug. At first, you’re tempted to swat at it and run away with your arms flailing to avoid the probability of feeling the wrath of the bee’s sting. But[...]

Email Marketing | 3 min read

3 Abandoned Cart Emails to Help You Recover Lost Sales

If you own an online store, you’ve spent a fair amount of time worrying about cart abandonment. Abandonment happens on every ecommerce website, but that doesn’t make it any easier to swallow.

Most online store owners want to know one thing: why? Why do customers start a shopping cart online, and then abandon it? The reality is that there are millions of reasons. Understanding the most common ones is a key first step in lowering your online store’s abandonment rate. Doing something about it[...]

Conversion Optimization | 5 min read

6 Mistakes to Avoid when Selling on Amazon

It's easy to be excited about selling on Amazon. Your products are out there in front of hundreds of millions of shoppers, and you're selling beneath the umbrella of one of the most valuable brands in the world.

But don't let your enthusiasm distract you from taking a careful approach to your Amazon sales. Just like any other business venture, you should approach selling on Amazon methodically so as to make the most of every one of your product listings.

To get you started, here are six[...]

Social Media | 4 min read

How to add a Facebook Shop Section and Sell Your Products in Facebook

Facebook is the world's most popular social media platform, and every day millions of customers visit the official pages of their favorite businesses. As an eCommerce business owner, you'll want to take every opportunity to interact with your customers and reach them wherever they are. Your Facebook Page is a valuable tool in this regard.

Facebook has proven to be a great way for customers to interact directly with owners, employees, and management by posting comments and reviews. Some[...]

eCommerce Marketing | 4 min read

How To Build Your eCommerce Brand

If you want to build a successful ecommerce business, then you have to build a brand. It’s easy to start an ecommerce website, selling is another story.  There are thousands of ecommerce websites created every week, only a small percentage will reach $100,000 in revenue. So, when everyone is trying to sell, how do you make your business successful? The answer is by building a brand.

Building a brand starts before you launch your business.

Your name will be your reputation and hold all of[...]

Conversion Optimization | 4 min read

7 eBay Mistakes that are Costing You Sales

"Mistakes were made."

This is a phrase that has been spoken countless times throughout history, usually when a speaker is trying to distance themselves from actions and their consequences. Of course, if you do make a mistake, the best course of action is to take responsibility, correct it, and improve.

This isn't always easy, but sometimes, it's as simple as understanding where you went wrong, why it matters, and what you should change. In that case, there's no reason not to jump right on[...]

Starting a Business | 5 min read

5 Ideas to Start a New Business

Many people dream of starting their own business, whether to make money and improve their lives, to build something they can be proud of, because they have an idea they'd like to see come to fruition — or all three of these reasons combined. Being an entrepreneur is both challenging and rewarding, and it's easy to see the appeal of being your own boss and reaching success through your own efforts.

Some potential entrepreneurs know from the very beginning what type of business they want to[...]

SEO | 8 min read

6 Essential E-Commerce Rich Snippets to Rank Higher & Sell More Products

Google is always trying to provide a richer experience to their users. That’s why Google improves its SERP features and shows Direct Answers, Featured Snippets, Knowledge Graphs, Top Stories and much more.

These Google SERP features get more clicks, traffic, and CTR from Google Search and also help you to gain trust from users and show off your business like a big brand.

And if you are running an e-commerce store then these rich snippets can also help you to increase your visibility, CTR,[...]

Starting a Business | 2 min read

How and Why to Use Amazon Brand Registry

Amazon launched an enhanced version of Amazon Brand Registry in May of 2017 to help manufacturers and brand owners protect their registered trademarks (on Amazon) and create an accurate and trusted experience for customers.

 

What is Amazon Brand Registry?

A new and improved registry for a brand’s rights owners that helps you deliver an accurate and trusted customer experience on Amazon while protecting your intellectual property.

 

Why You Should Try Amazon Brand Registry

For brand owners,[...]

eCommerce Marketing | 7 min read

Beginners' Guide to Google and Facebook Retargeting

Here’s a scenario that may sound familiar: For one reason or another, you wind up on a certain brand’s website. Maybe you click around for a bit, curious about their offerings. Maybe you peruse their products or even add a few items to your cart. In the end, however, you click away from the website before making a purchase.

But lo and behold, you soon begin to see banner ads or social media ads for the very products you’d just clicked through, and the brand stays near the front of your mind[...]

Conversion Optimization | 8 min read

8 Ways to Increase Online Sales by Improving Your Checkout Experience

It should come as no surprise that in 2017 there were over 215 million online shoppers in the United States alone, with that number projected to grow to over 230 million by 2021. As an ecommerce business owner, it’s your job to not only figure out how to capture a piece of that pie, but to keep visitors on your site until they complete a purchase.

Consumers want their experience to be as smooth and quick as possible, and online shopping is no exception.

There are a number of reasons why[...]

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