eCommerce Blog

Conversion Optimization | 4 min read

7 Proven Ways to Reduce Online Shopping Cart Abandonment

Cart abandonment.

In the ecommerce world, it’s a four-letter word.

At a time when 7 out of every 10 online shopping carts is abandoned, ecommerce owners have to get serious about addressing cart abandonment. After all, the best abandoned cart is the one that’s never abandoned at all.

That’s why it’s key to focus on prevention first. The lower your abandonment rate, the fewer sales you miss out on – and the less effort you have to spend to win them back.

With that in mind, here are 7 tried[...]

Sell on Amazon | 6 min read

Get Your Products to the Top of the Amazon Search Results Page

Amazon is one of the most highly competitive marketplaces in the world and is home to sellers of all kinds and walks of life, whether you’re a hobbyist selling your crafts or a major corporation. However, with this in mind, more and more people are turning to Amazon to sell their products, meaning there’s more and more products on the Amazon's search results page.

And the more products there are here, the more products that could potentially push yours down the ranking list. But this[...]

Digital Payments | 2 min read

The Top 3 Digital Wallets to Add to Your Online Store

For eCommerce today, the name of the game is mobile. More shoppers will visit your online store from their smartphone every year, and if you're not catering to them, you're missing out on some serious conversions.

One of the quickest ways to raise your mobile conversion rate is by accepting payments through digital wallets, which are convenient services that allow a customer to save payment and shipping information for later use. Credit card details are not shared with the merchant, which[...]

Starting a Business | 2 min read

Why Every Online Store Should Sell on eBay

Since its founding in 1995, eBay has grown into one of the largest and most popular online marketplaces in the world. Every day, millions of people log on to list items for sale or auction, or to shop for the products they need. Over 2 billion transactions are made on eBay each day and the site hosts thousands of dollars' worth of sales every second.

As an eCommerce retailer, what do these huge numbers mean to you? You may think that owning your own online store means you have to compete[...]

Shipping & Fulfillment | 6 min read

Increasing Shipping Speed in eCommerce

When you own an eCommerce company, one of the last things you’ll want to typically think about is logistics. Nowadays, however, the pressure is higher than ever to deliver (pun intended) the best experience to your customers throughout the purchasing process. One segment of this process in which many eCommerce companies can improve significantly is the shipping speed to their customers!

I’m sure you’ve been there before: you order a product you’re incredibly excited about. However, as time[...]

Email Marketing | 14 min read

18 Email List Segmentation Ideas to Boost Sales

It is getting tough to generate ecommerce sales because your buyers have a lot of options to choose from. Generating more sales is the top priority of 71% companies.

While there are several ways to boost ecommerce sales, nothing beats email marketing.

The daily email traffic in 2017 was 269 billion. This means 269 billion emails were sent every single day. Your email can easily get lost or ignored or deleted or moved to trash.

This is why email list segmentation is used to send personalized[...]

Why all websites need a privacy policy and how to create one

Privacy policy. The term conjures up images of grayed-out, minuscule links at the bottom of web-pages. Though often ignored, this legal document is easily one of the most important texts on a website.

Together with Terms of Service documents, acquiring user consent andCookie Policy/Cookie Law, it's a key component of what should be a 360° approach to making your e-commerce website compliant to both national and international regulations.

With this in mind, iubenda and 3dcart are hosting a[...]

dropshipping | 3 min read , Starting a Business | 3 min read

4 Must-Have Features to Get Dropshipping Right in Your Online Store

Dropshipping is a special niche of ecommerce. Though you still want the full feature kit and kaboodle, some features are much more important than others.

Online stores built on dropshipping models leverage these features to sell efficiently and with enough scale to make big profits on small margins.

Which features should you rely on to get your online store into good shape? Check out 4 indispensible dropshipping features below.

Shipping & Fulfillment | 3 min read

Reasons Why a Free Shipping Threshold Gets You More Sales

We all want something for free. And let’s be honest, one of the pain points of shopping online is having to pay a shipping fee to get your purchases delivered. For all the convenience that online shopping brings, consumers still balk at the cost of shipping (even when it’s a nominal fee).

According to FedEx: “73% of consumers want to see free shipping in checkout.”

Of course, when you offer free shipping, it means that you’ve got to tack on another added cost. Amazon sellers are aware of[...]

SEO | 4 min read

Four SEO Strategies That Can Help Drive E-commerce Sales

E-commerce is growing rapidly.

According to the U.S. Department of Commerce’s latest figures, e-commerce sales in the third quarter of 2017 accounted for 9.1 percent of total U.S. retail sales.1 And it’s expected to account for 17 percent of all U.S. retail sales by 2022, according to Forrester Research. At the same time, payment technology is continuing to evolve at a blistering pace, giving retailers the ability to accept a wide range of payments and radically simplifying the payment[...]

b2b ecommerce | 0 min read

10 Essential Features for B2B Ecommerce [INFOGRAPHIC]

Worldwide business-to-business (B2B) ecommerce sales may reach nearly $7 trillion USD by 2020, accounting for a significant percentage (perhaps a fifth) of all manufacturing and wholesale B2B trade, according to some estimates.

Companies that launch effective B2B ecommerce solutions now could deepen customer relationships, attract new customers, stave off competition, and become more profitable.

Our team has compiled some essential features any B2B website should be offering in this great[...]

eCommerce News | 4 min read

How will GDPR Compliance Affect Ecommerce

The GDPR, or General Data Protection Regulation, comes into effect on May 25, 2018. The GDPR is aimed at strengthening the privacy of personal information for everyone within the European Union. But, what exactly is the GDPR and how will it affect you as an eCommerce merchant?

What is the GDPR?

The GDPR is a new EU Regulation adopted on April 27, 2016 and set to become enforceable on May 25, 2018. The GDPR replaces the 1995 EU Data Protection Directive (DPD) with increased measures to[...]

Email Marketing | 6 min read

How to Create E-Commerce Emails That Actually Work

Email marketing is the backbone of the e-commerce industry. Moreover, e-commerce email marketing is a fine balance of triggered and automated emails. No sooner does a customer register on your e-commerce site than they receive a welcome email. Next they browse and put something on their cart, and in case they forget to complete their checkout - moments later they are greeted with a cart abandonment email as a gentle reminder.

Want to fortify your customer relations? Send them a customer[...]

Sell on Amazon | 5 min read

8 Vital Things to Know Before You Sell on Amazon

Sales on Amazon add up to almost half of all online retail sales, and that number is likely to continue to grow. For a large proportion of online shoppers, it's clear that Amazon is the first stop they make when they want to buy something.

If you're an eCommerce merchant already or if you're looking into getting started selling online, you're probably considering listing your products on Amazon.

Selling on this overwhelmingly popular marketplace can work out very well, but there are some key[...]

Digital Payments | 2 min read

Why Your Online Store Should accept eChecks

In this day and age, it's easy to assume that everyone prefers to use a credit or debit card. PayPal and other digital wallets are also prevalent, and for the most part, checks have become a thing of the past. However, that isn't always true.

Many people have negative associations with the word "check." The idea of checks brings to mind slow processing speeds, mental images of waiting behind someone in line as they painstakingly make one out… you get the idea.

It's easy to assume eChecks are[...]

Selling on eBay: The Pros and Cons

For many people, the first thing that comes to mind when they think of making an online purchase is eBay. Founded in 1995, eBay has become a major online marketplace for buyers and sellers in many countries all over the world. Every day, millions of people visit eBay to bid on auctions, make purchases, or sell their products and services.

As an eCommerce merchant, you have a very good reason to learn the ins and outs of eBay beyond the basics. Expanding your business into eBay sales can be a[...]

Shipping & Fulfillment | 4 min read

Think Inside the Box: How to Maximize Profits with Right-Size Packaging

When it comes to shipping, a few inches can make a truckload of difference to your bottom line.

Inadequate or poorly designed packaging may seem like a small thing, but there are three costly side effects:

  • You are likely paying more for packaging than you should.
  • You could be paying more for shipping than you should.
  • Items that aren’t appropriately packed can get damaged in transit.

Whether you’re shipping 10 packages a day or 10,000, choosing the right packaging for your products is[...]

Enterprise Ecommerce | 4 min read

4 Reasons SaaS Makes Sense for Enterprise Ecommerce

Choosing a software-as-a-service (SaaS) enterprise ecommerce platform may be one of the best decisions your company makes this year.

Retail ecommerce sales grew 10.1 percent in previous years while the retail industry as a whole grew about 1.4 percent, according to data collected by professional services firm, PwC.

Essentially, ecommerce is growing more than seven times as fast of the rest of the industry. There are many factors contributing to this growth, including convenience, improvement[...]

Starting a Business | 14 min read

The Cost of Building an Online Store

"How much does it cost to set up an online store?"

This is one of the most commonly-asked questions when anyone is starting a new business venture, and for good reason: it's one of the smartest questions you can ask.

Your budget affects the majority of your business decisions, and laying out your costs as thoroughly as possible is a vital part of your planning. The same holds true for building an online store, and a lot of factors are going to come into play.

This article will help you [...]

How to Use Influencers to Transform Your Facebook Ad ROI (5 Easy Steps)

Getting Facebook ad ROI isn’t always easy.

It takes trial and tribulation - and, frankly, most people lose money at first.

But what if you could all but guarantee a strong ROI from the start? Or, if you’re already running positive ROI ads, what if you could get even more money from them?

Well, you can. And I’m about to tell you how.

So if you’re an eCommerce store owner who’s trying to figure out how to decrease CPC and increase ad ROI, you’re in the right place.

In this article, I lay down[...]

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