If you’re looking for a place to advertise your online store, Facebook may be the right place.  Facebook confirms that at least 175 million of their users login every single day. Facebook ads offer eCommerce merchants a way to tap into the booming networks traffic & convert social users into customers.

Facebook advertising 's advantages:

Potential to reach a huge market: Once you launch a Facebook advertising campaign, you can reach a massive amount of users very quickly .

Targeting- The biggest advantage Facebook offers advertisers is the incredibly specified targeting. Your ads can target social users based on the pages they have liked, the interests they have listed,  even job title! Such specific targeting is rarely found on any other advertising platform.

Flexibility: There is no minimum spend for Facebook advertising so you can spend as little or as much you want. Because of the budget flexibility you can test multiple ads for short amounts of time. The short test campaigns will help you quickly figure out what target audience & what message  has the highest click or conversion rate. Those insights help you to modify your ads and scale  for a bigger, longer campaign.

Level the playing field. Just because you can't advertise on the Superbowl, doesn't mean you can't compete with larger competitors.Once you start to build a presence for your brand in social media, a smaller e-commerce website can compete with larger corporations in their niche. It’s all about reaching customers, building relationships, and joining in on the conversation.

Built in Focus group Use your Facebook fans to test the waters, find out what your customers like, what they are interested in and what motivates them to purchase from you. Spending time with your Facebook community will help you improve customer communication and you can use that understanding to build more affective ads.

Bethany Ramos is an expert in Internet marketing and social media marketing, and she also co-owns her own e-commerce website, The Coffee Bump.