A good user experience design is there to attract more clients, and to keep the ones you have. Of course, this much easier said than done.
The problem is, you need to stand out. There are so many website designers, programmers, and web experts, that the work, creativity, and resources needed to stand out are significant to say the least. This means you need to implement every tool in your arsenal, as well as get some new ones. This is where understanding the psychology behind UX design comes[...]