The eCommerce sector is booming. Consumers spent $453.46 billion on the web for retail purchases in 2017, a 16% increase compared to $390.99 billion in 2016.

The internet did make things easier for consumers with the growing convenience of online shopping, but also gave rise to a few unique challenges. In the beginning, consumers were divided into either online shoppers or offline ones. However, with growing digital influence, this gap is closing fast.

Today, a consumer’s journey may begin[...]