Every small business is looking to make it big, but did you know that 97% of those small businesses' websites aren't effective in helping them bring in more customers and make more sales? Needless to say, our website isn't enough to get a small business where it needs to be.
This is why having a USP is important, especially for small businesses. USP stands for "unique selling proposition." Keep in mind that a business of any size can take advantage of a USP.