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09
Jun

5 Online Store Events to Keep Customers Engaged and Happy

Online Store Events

Just because you’re running an online store doesn’t mean you can’t also have your share of exciting events for your customers. Different events — like product launches, contests and special giveaways – are also effective for attracting new customers.

As an online retailer, it’s important that you also host an event every now and then to keep existing customers loyal to your brand. Events keep your visitors interested and excited about your brand opens the opportunity to gain some feedback and allows you to further promote your online store.

More…

Bryan is a search marketing manager at 3dcart where he researches and implements marketing tactics for ecommerce.

06
Jun

Why Abandoned Shopping Carts Should Never Be Abandoned

Cart Closer

Do you know that an average of 75% of online shoppers abandon their shopping carts and don’t push through with the purchase? If you’ve been ignoring these potential buyers, you’re missing out on a lot of business.  More…

Joe Palko is the CMO of 3dcart. Prior to joining 3dcart in 2011, Joe was a true internet pioneer co-founding his first e-commerce website in 1994 which later sold to America's largest mail order pet supply retailer in 2007. Joe also co-founded Solid Cactus in 2001, which was later sold to the Web.com Group in 2009.

05
Jun

Using StoreMapper to Help Your Customers Find You Easily

If you have a physical store, you should definitely encourage your online visitors to drop by and check out your products. This is especially a helpful strategy to target those living nearby and those who prefer to actually see and touch the items.

It’s even more useful to have a good store locator on your website if you actually have several different branches. After all, there are still plenty of shoppers who like to visit brick and mortar boutiques instead of buying your stuff over the Internet. More…

Joe Palko is the CMO of 3dcart. Prior to joining 3dcart in 2011, Joe was a true internet pioneer co-founding his first e-commerce website in 1994 which later sold to America's largest mail order pet supply retailer in 2007. Joe also co-founded Solid Cactus in 2001, which was later sold to the Web.com Group in 2009.

04
Jun

I’ve Heard I Could “Sell More”…

Sometimes companies create broad, and often arbitrary, marketing messages to pry new business from their competitors. As a 3dcart user, you have probably seen it: ecommerce software and shopping cart platforms boasting that their merchants “sell more” or that they’re “the best shopping cart” around. Some are cautious about their claims while others outright promise that you will sell more. But what measures are shopping cart software companies using to determine how their platform boosts merchants’ sales? More…

Joe Palko is the CMO of 3dcart. Prior to joining 3dcart in 2011, Joe was a true internet pioneer co-founding his first e-commerce website in 1994 which later sold to America's largest mail order pet supply retailer in 2007. Joe also co-founded Solid Cactus in 2001, which was later sold to the Web.com Group in 2009.

04
Jun

SEO for Ecommerce: Optimizing Your Online Store for Search

SEO for Ecommerce

To understand search engine optimization, first you’ve got to understand search engines. Search engines’ primary directive is to provide answers to questions. To do so, search engines crawl and index and rank millions of web pages. The ranking is really just the order in which search engine algorithms expect those web pages to best answer the question posed by each search query, from most likely to answer the question to least likely.

When you think of keywords, the foundation of all things SEO, you’re really just thinking of search queries. These are words and phrases users type into Google and Bing with the intended purpose of finding an answer to something — like the address to a nearby restaurant, or where to find a really cool iPhone 5S cover, or who the 23rd President of the United States was (Benjamin Harrison). More…

Bryan is a search marketing manager at 3dcart where he researches and implements marketing tactics for ecommerce.

03
Jun

3dcart Releases Enhanced eBay Integration

Designed with our customers in mind, 3dcart makes a move to increase brand awareness and increase sales of our customer’s products.  We are currently in the process of rolling out eBay integration to all customers that have a Professional + Plan or higher.  Merchants currently using 3dcart will be able to double-up on their sales platforms and utilize additional forms of check-outs, including PayPal through eBay. Many retail on-line stores already use the additional outlet which eBay offers:  Best Buy, Musician’s Friend, Tommy Hilfiger and countless others.  In fact there are a number of very good reasons for the integration and prime advantages as well as benefits for the 3dcart retail client: More…

Joe Palko is the CMO of 3dcart. Prior to joining 3dcart in 2011, Joe was a true internet pioneer co-founding his first e-commerce website in 1994 which later sold to America's largest mail order pet supply retailer in 2007. Joe also co-founded Solid Cactus in 2001, which was later sold to the Web.com Group in 2009.

03
Jun

Why Make the Switch to Google Universal Analytics?

Google Universal Analytics is an updated version of Google Analytics that promises more features and better insights for your business.

Here are some of the benefits of Google Universal Analytics:

Universal Analytics can collect data from mobile apps and other devices such as gaming consoles and even kiosks! With Google Universal Analytics, you will be able to track all metrics from your website and your mobile application in one account. The Universal Analytics cookie is able to identify same visitors who are browsing from different devices and locations. In addition to tracking code for mobile applications, Universal Analytics tracks customer actions within your mobile application. You no longer have to add parameters to your tracking code to inform Google Analytics of a sign up or successful payment. More…

The following article has been contributed to 3dcart.

31
May

The Bright Future of eCommerce

Bright Future

If you’re thinking about what is next for your business, consider going online. eCommerce rose 12% in the first quarter of 2014 and is projected to surpass $150 billion by 2018. But don’t think going online means you have to sacrifice your physical store location (s). Your new online business should be a complementary extension of your existing brand. So what are the benefits of your new online venture? More…

Joe Palko is the CMO of 3dcart. Prior to joining 3dcart in 2011, Joe was a true internet pioneer co-founding his first e-commerce website in 1994 which later sold to America's largest mail order pet supply retailer in 2007. Joe also co-founded Solid Cactus in 2001, which was later sold to the Web.com Group in 2009.

30
May

Familiarize Yourself with 3dcart’s Awesome Support Team

Made in Florida

Confused about navigating around the nooks and crannies of your website? Planning to offer discounted rates for bulk purchases, but not sure how to go about it? Terribly lost in the dark when it comes to marketing your online store?

Don’t fret. Take a deep breath and smile.

Why? Because if you’re with 3dcart, you know that you’ve got an incredibly efficient, friendly, knowledgeable, and fast-acting team Florida based team to support you and attend to your many concerns.   More…

Joe Palko is the CMO of 3dcart. Prior to joining 3dcart in 2011, Joe was a true internet pioneer co-founding his first e-commerce website in 1994 which later sold to America's largest mail order pet supply retailer in 2007. Joe also co-founded Solid Cactus in 2001, which was later sold to the Web.com Group in 2009.

29
May

Net Neutrality – What Is It? Why Should I Care?

Net Neutrality

Have you ever thought about what would happen if you couldn’t actually access everything available on the web? What if some time in the future, you’ll have to pay a certain fee in order to use Facebook or how would it make you feel if your Internet Provider told you that you’re website was too busy, and in order to allow customers to continue to access your website, it was time to PAY UP?  More…

Joe Palko is the CMO of 3dcart. Prior to joining 3dcart in 2011, Joe was a true internet pioneer co-founding his first e-commerce website in 1994 which later sold to America's largest mail order pet supply retailer in 2007. Joe also co-founded Solid Cactus in 2001, which was later sold to the Web.com Group in 2009.