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January 27th, 2012 at 12:31 pm by 3dcart Community Manager

Hey designers, 3dcart just announced a Template Design Contest on 99designs! In an effort to offer 3dcart clients more design options, we need 20-30 more templates from designers like YOU. Each accepted design receives an award of $250.

To get an idea of existing templates:

View our free template library here: http://www.3dcart.com/ecommerce-free-templates.html

View our premium template library here: http://store.3dcart.com/ecommerce-ready-to-use-templates.html

For more details on design guidelines (MUST READ), visit http://www.3dcart.com/template-guidelines.html

READ More About The Contest and Submit Your Template Design On The 99designs Contest Page!

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January 26th, 2012 at 3:42 pm by 3dcart Community Manager

Below is a guest post from Instabill, an online payment processor specializing in high risk merchant accounts.

The e-commerce industry has grown exponentially throughout the years. Statistics show that total e-commerce sales in the United States alone were $165.4 billion. In 2011, the United Kingdom spent a record-breaking £68 billion — a 16% increase from 2010. Consumers feel confident in their online purchases, but they often make incredibly stupid mistakes.

Here’s a glimpse of the top five mistakes consumers often make when using credit cards online.

  1. Clicking the “Pay Now” button multiple times.
    Consumers often click on the “Pay Now” button multiple times when trying to check out. When a new page doesn’t load right away, they assume their request to process the transaction hasn’t, well, processed. Instead of waiting for a timeout or “404″ error page to load, they continue to click on the “Pay Now” button until the new page appears, resulting in multiple unintentional purchases.
  2. Ignoring the fine print.
    Many consumers don’t bother reading the fine print, especially on websites that offer free trials. Think about it: If a website advertises a product or service as a “free trial,” why would they have to provide payment information? The fine-print details explain that they will be charged for continued services once the trial ends, and to cancel their services if they do not wish to be charged.
  3. Lack of communication among consumers who share credit cards.
    When a consumer shares their credit card with another person, it’s vital to communicate new purchases to all who see the billing statement. We receive phone calls from cardholders who forget they’ve let their children use their cards, or employees who forget a co-worker has access to their credit card as well.
  4. Ignoring the billing descriptor.
    A lot of merchants include their customer service telephone number right in their billing descriptor. However, many consumers overlook this and call their credit card issuing bank. While issuing banks are able to help resolve discrepancies, it’s always best for unsatisfied customers to contact the merchant first. When a cardholder contacts their issuing bank first, they initiate a chargeback, which costs both merchant and payment processor more money in the end.
  5. Not reviewing billing statements as they arrive.
    When consumers receive their monthly credit card billing statement, they need to review it. This will allow the cardholder to catch any discrepancies. They also won’t wonder why they were charged $600 three months ago.

 

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January 24th, 2012 at 10:01 am by 3dcart Community Manager

The leader of your book club shops online. Your 13-year old middle-schooler shops online (hopefully with your consent). Your grandmother shops online. Online shopping isn’t just for the tech savvy anymore, but just WHO is the new mobile shopper? Just HOW connected are they?

A new infographic by Zmags sets out to answer just that and there are some important take-aways.

She’s a soccer mom. 52% of ‘connected consumers’ are women with an average age of 40. Yep, despite generational stereotypes the connect consumer is NOT a millennial!

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January 23rd, 2012 at 8:35 am by 3dcart Community Manager

There’s is much to be said about cart abandonment .. and we have! We recently wrote about some interesting facts and figures here, and also in our 3dcart university, as well as posted an interesting infographic here . While there is much to be said, there are 3 facts that every merchant must know to understand cart abandonment.
FACT: Price is crucial.


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January 20th, 2012 at 12:23 pm by 3dcart Community Manager

When it comes to eCommerce design, every decision matters because aspect of your design impacts conversion…even the colors. Offline merchants have been using color tactics for centuries to lure customers in with advertisements or window displays so it makes sense that online merchants use color to influence the consumer too.

KISSmetrics published this interesting guide to the affect color have on eCommerce:

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January 19th, 2012 at 9:00 am by 3dcart Community Manager

I don’t know a merchant that LOVES returns, but I do know ones that make return-ee into loyal customers.

Returns unfortunately are apart of the online process, but a return-ees are still customers and the process should be seen as a marketing opportunity.

An easy amicable kind return process can turn a one-time returnee into a loyal fan who knows they will be taken care of at every turn, why wouldn’t they buy from you again?

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January 17th, 2012 at 11:32 am by 3dcart Community Manager

We are excited to announce our newest partnership with Doba, a leader in the drop ship product sourcing industry!

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January 16th, 2012 at 12:58 pm by 3dcart Community Manager

Puzzled by Pinterest?

Turned-around about twitter?

Stumped by stumbleupon?

Help us make this the best webinar possible by telling us what you want to learn!

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January 13th, 2012 at 9:09 am by 3dcart Community Manager

Email marketing is becoming more and more social. If you need proof just check out GetResonses’s infographic below!

Users sharing a store’s email is a merchant dream, but its not just going to happen out of the blue, users need a reason to share. Its important to make it easy and enticing for users to share  information with friends, both on social networks and through email.

So what can you do to help your email marketing spread across the social universe?

1. Include social links to Facebook, Twitter, LinkedIn, Google+ ETC

You should make social sharing convenient and simple as possible. Link to social networks within your emails and include icons to grab their attention


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January 11th, 2012 at 3:58 pm by 3dcart Community Manager

Zippycart’s infographic shows  how design and messaging affect consumer shopping behavior aka online conversions! The infographic shares some really interesting facts and figures and the data reveals some really useful tips for merchants:

SISS- Say It Simple Stupid.

  • Make copy simple and to the point. People want to know the who/what/when/where quickly and easily. Simple copy is effective copy.

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