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Happy Halloween!

It goes by several names – All Hallows’ Eve, Witches Night, Samhaim, Summer’s End – but we like to call it Halloween.

And it is always a fun time for us here at 3dcart for many reasons including:

  • The candy
  • The costumes
  • The candy
  • The cooler autumn temperatures
  • And of course…  THE CANDY!

More importantly, it marks the start of the holiday season for many retail and ecommerce merchants.

So as you prepare your stores for the upcoming holidays, rest assured that your 3dcart team will always be here and ready to assist you in any way we can to ensure this year is successful and profitable for all of our merchants.

Here’s wishing you all a safe and Happy Halloween!






5 Types of Mobile Shopping Apps You Need to Understand and Use

It’s not just the digital age anymore. It’s the mobile digital age. As almost everyone in the world is using a smartphone and living an on-the-constant-go lifestyle, it’s becoming even more common for many to resort to their mobile gadgets for shopping needs.

Hence, as an online retailer, it goes without saying that you ought to be up-to-date with these mobile shopping apps. After all, they strongly influence people’s shopping habits these days. Besides, you never know when you can utilize them in boosting your own business.

If you’re not yet familiar with such apps, here’s a rundown of the common types that you must understand and use for your own good: More…

Bryan is a search marketing manager at 3dcart where he researches and implements marketing tactics for ecommerce.


Choosing The Proper Payment Gateway For Your Online Business

Making a choice as to which payment gateway provider to use for your online business is not a trivial concern. This choice requires careful thought and

Depending on several factors, the choice can make your business profitable or have a negative effect on your success.

3dcart offers you many choices in this regard. In some cases, too many choices can be daunting, overwhelming and create confusion. However, a wide range of choices also gives you the ability to make a proper, informed decision when getting into a financial relationship with another entity like a payment gateway.

Here are some of the factors that should be considered when shopping for a Payment Gateway

Sign Up Fees

Most Payment Gateway services will charge sign up fees when you establish an account with them. The cost of the sign up fee can be factored into your budget if you expect a high volume of transactions or require a specific set of features that other payment gateways might not provide such as a recurring billing service via tokenization. However, start up fees can also tie up capital that a startup business might not have or be willing to part with at the start of the business endeavor.

Transaction Fees

All payment gateways charge transaction fees; this is usually how they get paid for their services. Some gateways have higher transaction fees than others. It is important to note that transaction fees are not dependent on any specific factor such as interest rates or other banking rules. Instead, transaction fees are arbitrary and set by the provider as they see fit. The more popular the gateway, the greater the transaction fees may be. Remember, just because they are popular or have high (or low) transaction fees does not necessarily mean that they are the right payment gateway for your store. Do some comparison research, study the features, etc., before making a decision. And keep in mind that some gateways even charge for cancelling contracts early.

paypalOn Site or Off Site Payments?

Some gateway providers force your customer to be redirected to their site to complete the purchase, this is referred to as “off site” payment processing. This can impact your bottom line as customers are sometimes spooked by redirection to other sites when trying to buy online. Some gateways such as PayPal are very well known and would not have this effect. However, this may not be true with other gateways. This is another area which should be carefully weighed when making a decision.

Which Currencies and Countries are supported by the Gateway?

If you plan on doing business internationally, supported currencies might be an issue. Most payment gateways will accept US dollars for payment. However, acceptance of other forms of currency may be an issue. Make sure that your gateway of choice takes payments from international customers using their local currency.

How quickly do you need your collected revenue from the Gateway?

Payment gateways reconcile at different time intervals. Some might pay out every three days, others might take up to 7 days (a working week) or 5 days, excluding weekends and holidays. If you need your funds sooner, this may impact the fees you pay, but make sure that the gateway reconciles at an acceptable interval that works best for you.

What types of businesses and product lines are accepted by the gateway?

The type of business your store is in would also be a factor to consider, as some gateways would not allow you to create an account with them. Tobacco products, alcohol, guns and ammunition, adult related services and products; these are all markets which might limit your ability to get an account with a particular gateway. Make sure that the gateway of your choice accepts your type of business before applying. If they do not, move on, this is not negotiable and you would be wasting time attempting to get accepted.

How well regarded is the gateway’s customer service and supportbcsww

Finally, a service which you may seldom use but, when needed, becomes indispensable – Customer service and support. Make sure that you are aware of their services and if they offer 24/7 support, in your language or if you are limited to normal business hours, Monday – Friday, 9am to 6pm. This might impact your business and relationship with your customers.

Once your choice is made and you have a gateway in place, you will rarely need to switch services. Perhaps starting with a gateway with no monthly fees might make sense. Once your business ramps up, it might be a better deal to pay a monthly charge to get more favorable transaction fees and faster reconciliation. These are business decisions you will have to make immediately upon establishing your online retail presence. However, it is a decision that you should make very early on.

Regardless of which service you use, hopefully, this article helps you make an informed decision for this important component of your online store.

A graduate of 3dcart's Technical Support Team; Carlos is currently one of 3dcart's Project Managers offering assistance to 3dcart merchants who have purchase special customizations projects.


Using Social Links in Your Store

Adding social links to your 3dcart store is a great way to drive traffic to your social media pages as well provide visitors a one-click content sharing opportunity.

So, which buttons should you place on your page? Well, start by adding Facebook and Twitter icons, the most widely used social media platforms, to your store. The iconic Facebook logo and the Twitter bird button will appear at the bottom of your pages, and link to your brand’s social media pages. From there, visitors can search your social media posts and share content with their friends and followers.

So, how will this help increase your brand’s visibility? Let’s take a look at some of the benefits of having social links on your 3dcart store’s homepage. More…

Bryan is a search marketing manager at 3dcart where he researches and implements marketing tactics for ecommerce.


4 Major Ways eBooks Generate Leads for Your Business

When you see a book on the shelf or a friend gives you one as a gift, does it ever occur to you that this is some sort of marketing ploy? For most, if not all— hardly.

Well, it’s for this reason that a lot of online marketing experts agree that ebooks actually make wonderful promotional tools for ecommerce. After all, they’re basically designed to inform or entertain, not sell anything. This is why you ought to consider coming up with your own ebooks in order to market your business indirectly and generate leads for your online store.
So what’s in store for you with these lead-generating ebooks? More…

Bryan is a search marketing manager at 3dcart where he researches and implements marketing tactics for ecommerce.


4 Important Reasons You Should Be Using the 3dcart Daily Deals Feature

If you haven’t taken the time yet to review all the features at your disposal as a 3dcart merchant, you should definitely begin now. For starters, take a good look at the daily deals feature that can surely boost your business.

Drive Traffic
Isn’t it a given that online shoppers tend to flock to stores offering special deals that make them feel as if they’ve landed a great bargain?

Indeed having wonderful, tempting offers on a daily basis will surely drive better traffic to your store. You can use this feature in your ads and thus encourage more people to visit. And those who have been to your store will likely tell others too or post about this deal on social media, thus adding traffic again. Get ready to enjoy the snowball effect! More…

Bryan is a search marketing manager at 3dcart where he researches and implements marketing tactics for ecommerce.


5 Important Reasons Why You Need a Responsive Online Store

Whether you’re a newbie retailer on the Internet or you’ve been in the eCommerce arena for quite some time now, you need to seriously consider turning your online store into a responsive one— A.S.A.P.!

These days, if you don’t possess a responsive website design, you’re not only going to lose numerous potential visitors and consumers. You’re likely to fall behind your competition when it comes to SEO, conversions, and sales.

So what are you waiting for? Find out now why you ought to stop delaying this and start hauling in more customers. More…

Bryan is a search marketing manager at 3dcart where he researches and implements marketing tactics for ecommerce.


Why Every 3dcart Merchant Needs a Private SSL Certificate

A lot of neophyte merchants get so caught up in the whirlwind process of designing a website, preparing product photos and descriptions, and marketing the business that they tend to overlook the grave importance of IT security. Just because you’re not putting up a brick and mortar shop doesn’t mean you don’t need security measures to protect not just your business but your customers too.

Ecommerce experts will tell you one thing about this matter— online store security begins with a SSL certificate.


Before you go into panic, you need to know that 3dcart has thought of this concern before you even knew about it. This is why we offer a basic shared SSL certificate for all our retailers— free of charge! Nevertheless, as the good entrepreneur you aim to be, it’s important for you to understand what this is actually for and how it will help you. More…

Bryan is a search marketing manager at 3dcart where he researches and implements marketing tactics for ecommerce.


How Disqus Works

You have to keep customers engaged. You want them to return to your store and make a subsequent purchase. You expect them to tell their social network about their great experience with your store. But how do you make these things happen? And in the most streamlined manner?

Let us introduce you to your solution, Disqus. Disqus provides an interactive commenting platform for your site as well as connects your site to the massive Disqus enabled websites network. Disqus helps you build an online community of followers, shoppers and advocates for your product. Disqus employs three engaging techniques that are proven to encourage customer interaction. These include: More…

Bryan is a search marketing manager at 3dcart where he researches and implements marketing tactics for ecommerce.


3dcart’s Affiliate Program: 3 Ways It Can Benefit Your Business

If you still haven’t applied 3dcart’s affiliate program to your own online business, then you’re missing out on a lot.

You’ve probably heard of many other businesses that utilize affiliates for their marketing campaigns. You ought to take advantage of this wonderful opportunity to add to your marketing team without the need to make them into your employees.

On the other hand, maybe this is your first time to hear of such a thing. It’s high time to educate yourself on affiliate marketing because this is a paramount type of marketing online which can boost your profits significantly.

3dcart has its very own affiliate program which retailers like you can set up within just a minute! This way, you can encourage visitors, customers, bloggers, and freelance marketers to promote your products and your online store for you. More…

Bryan is a search marketing manager at 3dcart where he researches and implements marketing tactics for ecommerce.