It’s likely that you have visited an eCommerce store in the past few months.
If we were to ask you to describe how it looked, could you? Probably not...
But if we asked you how it made you feel, it’s likely you could tell us if you trusted the site, if it looked visually appealing, whether or not it worked well on your mobile device, or if it was easy to navigate.
The way that an eCommerce store makes us feel is important. It’s usually the way that we feel about the store that impacts[...]