Web Design

When you start an eCommerce business, no matter how obscure your niche may be, you are trying to attract as many potential customers as possible. If you already have your own online store, you may believe that you are already doing everything you can to accomplish this. You may be sending targeted email blasts, or promoting yourself on websites aimed at the same demographic.  If this is working for you, then excellent! Keep at it!

However, you just might be neglecting a significant portion[...]

A good user experience design is there to attract more clients, and to keep the ones you have. Of course, this much easier said than done.

The problem is, you need to stand out. There are so many website designers, programmers, and web experts, that the work, creativity, and resources needed to stand out are significant to say the least. This means you need to implement every tool in your arsenal, as well as get some new ones. This is where understanding the psychology behind UX design comes[...]

Your website needs images because they provide a number of benefits. For one, they are an excellent way to break up text, creating a stronger flow in your copy and making it more digestible.

For another, combining textual communication with visual communication improves the ability of your content to convey an idea. Plus, many people like being able to see a product before making a purchasing decision.

While eCommerce websites require images for these and other reasons, they may experience[...]

Optimizing your eCommerce website is not just something to be done while creating the website. If you run an online store, you will inevitably have to make some changes to it. This is not limited to the time shortly after you open your site: you will be adding, adjusting, or eliminating features and elements for as long as you want the site to keep going.

At least, you should be doing this. The alternative is never making any changes to your site, but that puts you at risk of stagnation. A[...]

Having a dropshipping business can become difficult if the company doesn’t look trustworthy since people will prefer to buy the product elsewhere or will decide to contact the company who makes the product directly.

This is a big problem most dropshipping companies face when trying to sell their products and while there are fixes they can do to create a brand that oozes confidence and trust, most of them require a professional in order for them to work.

A perfect example of this are graphic[...]

Are your customers completing the checkout process? Or do they feel confused or let down at the final point in their buying journey?

If you get nothing else right with your online store (and hopefully that’s not the case) make sure you get your ecommerce cart design right.

Design it with one single purpose in mind: getting customers to pay for what they’ve selected. If not, they may head for the exits before completing their purchase.

And a lousy cart or checkout page destroys your[...]

It would be safe to say that a person who’s afraid of making a mistake is never going to taste success. Mistakes are an inevitable side-effect of effort, experimentation, and curiosity, all of which are traits that are necessary for climbing to the top in virtually any field. No matter how much safer it is to learn on mistakes of others, trial and error is still the most efficient didactic method in the world.

This is a theory that holds true in any aspect of business and web design is just[...]

Most companies treat conversion rate optimization and user experience as completely separate matters.

Successful companies, however, know that creating and maintaining a relationship with their customers requires combining both CRO and UX into an effective, high-converting customer journey. Every CRO project involves a number of important UX elements in order to be successful.

As a result, every website aspect and feature you’re offering holds a great deal of influence over the user[...]

A great website is important for your business, and the homepage of your site is critical. Your homepage will be the first thing visitors see, so it needs to make your business attractive in every way possible. Appealing design, a user-friendly layout, and other factors all need to come together and present visitors with an outstanding impression of your business.

One of the quickest ways to discover what makes a great homepage is to learn by example. That's why we've collected some of the[...]

Have you been thinking about taking your online store's design a bit further? Maybe you feel your site needs a little extra something to make it stand out and really wow your customers. The question is what kind of new feature would be best?

When making any design decision, it's important that you consider functionality and ease of use. Adding shiny new design elements just for looks can be a huge mistake if they end up making your site slower or harder to use. The best solution is to only[...]

Call-to-Action (CTA) buttons are a great way to get your visitors engaged. Online shoppers appreciate straightforward links that accurately state what clicking will do, e.g. "Add to Cart" as opposed to "Learn More." People also have an innate curiosity when it comes to pushing a button; there's just something tempting about them. These are some of the psychological reasons CTA buttons can be very effective: they draw attention by presenting clear instructions and looking so clickable.

Since June 2014, Florida Tobacco Shop has been providing smoking connoisseurs with quality cigars and accessories sourced directly from manufacturers and wholesalers. Based in Miami, a city known for its brand loyalty and discerning tastes toward tobacco products, Florida Tobacco Shop has paid close attention to detail in an ongoing mission to greet their customers with the lowest prices and best possible service.

The homepage of your website is inarguably the most important, if not the most visited page on your website. Roughly 50% of your visitors arrive at your homepage, and with only a few seconds to capture their attention, its design needs to be nothing short of stunning.

Here is a preview of our most recent theme “Heel Farm” — a new, professionally designed responsive theme.

Here is a preview of our most recent theme “Bakery” — a new, professionally designed responsive theme.

Here is a preview of our most recent theme “Elegant Interiors” — a new, professionally designed responsive theme.

Your website design plays a critical role in securing sales and forging lasting customer relationships. Shoppers love beautiful web designs, which help increase the perceived value of your products and instill trust and buying confidence in customers, too.