SEO is such an important factor in online marketing today that good SEO features are an absolutely crucial part of any website. When building an online store, you need to be sure that your eCommerce platform supports all the features that will let you implement SEO best practices. But what makes an eCommerce platform great for SEO? We reached out to 5 SEO professionals for their input.
Even the experts in eCommerce need to solve problems with Search Engine Optimization, as the field is always evolving and it's important to follow best practices. Last week, we reached out to 5 eCommerce entrepreneurs to share their experiences with SEO and the challenges they've faced, and most importantly, how to address those challenges. This week, we have 5 more experts weighing in.
SEO | 4 min read
Search Engine Optimization is one of the most important parts of eCommerce, but also presents significant challenges. In this series of posts, we'll hear from some successful eCommerce merchants about the specific challenges they've faced in the realm of SEO, and how to overcome them.
SEO — Search Engine Optimization — is a critical part of today's marketing efforts, and yet many online sellers miss the mark. This is partially because there's so much information out there, and a lot of it is outdated. Google is the leader when it comes to determining best SEO practices, and they're always implementing changes to ensure only the best content reaches the top of search results. The side effect of this is that tactics that used to be quite effective are now not only outdated,[...]
SEO (search engine optimization) is the driving force behind a business’s growth and customer acquisition, and as such, is the single most important factor to affect an online store’s long-term success. Businesses that adopt and implement a well-strategized SEO plan consistently benefit from a massive increase in visibility and sales, regardless of previous notoriety.
A year after the release of Google’s mobile-friendly testing tool, Bing has launched their own version, the Bing Mobile Friendliness Test Tool. Merchants looking to improve their ranking in Bing search results on mobile devices are urged to check out the new tool, which may alert merchants to factors that may be negatively impacting their site.
SEO | 2 min read
Feel like you’re not getting the most out of your Google AdWords™ account? Check out the following simple ways you can increase your ROI and avoid wasting money.
No matter how amazing your site content is, it won't be discovered by your target audience or anyone for that matter if you don't have optimized site accessibility. This means that search engines won't be able to crawl your pages and contents, thus they will not show up on search results. It's therefore a must to register with Google's Webmaster Tools and employ a variety of techniques to improve site accessibility. Examples of these techniques are the submission of a sitemap to search[...]
To understand search engine optimization, first you’ve got to understand search engines. Search engines’ primary directive is to provide answers to questions. To do so, search engines crawl and index and rank millions of web pages. The ranking is really just the order in which search engine algorithms expect those web pages to best answer the question posed by each search query, from most likely to answer the question to least likely.
When you think of keywords, the foundation of all things[...]
SEO | 2 min read
Google Universal Analytics is an updated version of Google Analytics that promises more features and better insights for your business.
Here are some of the benefits of Google Universal Analytics:
Universal Analytics can collect data from mobile apps and other devices such as gaming consoles and even kiosks! With Google Universal Analytics, you will be able to track all metrics from your website and your mobile application in one account. The Universal Analytics cookie is able to[...]
Still a bit fresh out of its beta launch, the new Google Universal Analytics is no doubt making waves across the vast terrains of eCommerce. After all, it's the latest offering of Google for business owners who intend to monitor the progress of their websites and apps as well as track the activities of targeted web users across various platforms.
So what is it?
Google Universal Analytics is the upgraded version of Google Analytics. It's a valuable tool in gathering useful data for your[...]
We don't have to tell you what Google means to online merchants, but here's a quick summary:
- Google performs 100 billion searches per month, many of which are related to ecommerce topics.
- It takes Google search bots mere microseconds to decide what product pages they will lay out for searchers.
- Google crawls 20 billion websites per day in search of the best results for an infinite string of search queries, many of which -- again -- are related to online products.
In the last year media both virtual and traditional have begun to give voice to what we here at 3dcart have long known, Google + is absolutely imperative for effective Search Engine Optimization. From industry blogs to the New York Times, the message is clear, as stated by Forrester’s Nate Elliott, “The database of affinity could be the holy grail for more effective brand advertising.”
The world of search engine optimization is buzzing about Google's new Hummingbird algorithm, and the question on everyone's mind around here is, "How will this affect Google's ranking factors?"
It's natural to expect that a Google algorithm overhaul will bring about change in how the search engine yields results. But the more you get to know Google, the more you realize that seismic shifts in their Ranking's Ocean often feels more like gentle waves that wash over the Web, slowly. When that[...]
SEO | 3 min read
Recently, We were asked a question from a online store business owner, and it was such a good question that we wanted to share the answer with our blog readers. The question is as follows...
I am trying to get a better handle on our SEO. I'm being asked by other people in our company what is being done monthly in terms of SEO and I can't answer the question. I see blog articles and Facebook posts, but why can't you show me that I am ranking better for the specific keywords that I want to[...]
Title tags are a very important part of on-page search engine optimization, so it's crucial to use them properly. They also come into play in helping search engine users decide to click on the link to your site rather than another. Badly-formatted title tags can harm your search rankings and make your links less appealing even when they do appear on Google's first page, so it's important to get them right.
Good title tags, however, can make a huge positive difference. They can raise your[...]
Have you ever Googled your name or your business' name? If you saw any random results unrelated to you and your business, you might be thinking that there is no way to knock those pages off the front page.
SEO is confusing. Mostly because it is ever-changing. Once you feel like you have a good grasp on link-building tactics, Google goes and changes your algorithm and all of your techniques no longer yield results! So when we saw this SEo FAQ, we knew we had to share. We want to highlight out some important points:
1. Choosing Your Long Tail Keywords
Long Tail Keywords are noted in the first portion of the infographic as having lower competition and higher conversion rate than general[...]