SEO

SEO | 2 min read

Why Make the Switch to Google Universal Analytics?

Google Universal Analytics is an updated version of Google Analytics that promises more features and better insights for your business.

Here are some of the benefits of Google Universal Analytics:

Universal Analytics can collect data from mobile apps and other devices such as gaming consoles and even kiosks! With Google Universal Analytics, you will be able to track all metrics from your website and your mobile application in one account. The Universal Analytics cookie is able to identify[...]

SEO | 1 min read

What is the New Google Universal Analytics?

Still a bit fresh out of its beta launch, the new Google Universal Analytics is no doubt making waves across the vast terrains of eCommerce. After all, it's the latest offering of Google for business owners who intend to monitor the progress of their websites and apps as well as track the activities of targeted web users across various platforms.

So what is it?

Google Universal Analytics is the upgraded version of Google Analytics. It's a valuable tool in gathering useful data for your[...]

SEO | 2 min read

Making Your E-Commerce Products Google-Friendly

We don't have to tell you what Google means to online merchants, but here's a quick summary:

  • Google performs 100 billion searches per month, many of which are related to ecommerce topics.
  • It takes Google search bots mere microseconds to decide what product pages they will lay out for searchers.
  • Google crawls 20 billion websites per day in search of the best results for an infinite string of search queries, many of which -- again -- are related to online products.

SEO | 1 min read

Why You Should Consider Using Google +

In the last year media both virtual and traditional have begun to give voice to what we here at 3dcart have long known, Google + is absolutely imperative for effective Search Engine Optimization. From industry blogs to the New York Times, the message is clear, as stated by Forrester’s Nate Elliott, “The database of affinity could be the holy grail for more effective brand advertising.”

SEO | 3 min read

Ecommerce SEO: Adapting to Change in Google Ranking Factors

The world of search engine optimization is buzzing about Google's new Hummingbird algorithm, and the question on everyone's mind around here is, "How will this affect Google's ranking factors?"

It's natural to expect that a Google algorithm overhaul will bring about change in how the search engine yields results. But the more you get to know Google, the more you realize that seismic shifts in their Ranking's Ocean often feels more like gentle waves that wash over the Web, slowly.  When that[...]

SEO | 3 min read

What Hummingbird & Entity Search Mean for Ecommerce

SEO | 0 min read

Our SEO 101 Webinar

Yesterday, Duane Forrester from Bing presented a very informative webinar entitled SEO 101 for our 3dcart customers.  We thank Duane for being there for our customers, and we encourage anyone who missed this exciting event to pop over to our SEO blog, and watch the recorded version of our webinar.  To watch the webinar, click here.

SEO | 3 min read

Why Don't I Rank For My Keywords?

Recently, We were asked a question from a online store business owner, and it was such a good question that we wanted to share the answer with our blog readers.  The question is as follows...

I am trying to get a better handle on our SEO. I'm being asked by other people in our company what is being done monthly in terms of SEO and I can't answer the question. I see blog articles and Facebook posts, but why can't you show me that I am ranking better for the specific keywords that I want to[...]

SEO | 0 min read

3dcart Search Engine Optimization Webinar

This Thursday, March 7 at 2PM Eastern Time, the Search Marketing Experts at 3dcart will be hosting a webinar entitled "Search Engine Optimization Fundamentals - Things You Must Know".

SEO | 0 min read

Search Engine Optimization Fundamentals Meetup

This Friday (January 25, 2013) from 3 PM - 5 PM, 3dcart will be hosting a "Search Engine Optimization" Meetup here in our Fort Lauderdale, FL office.  Click this link to learn more about our Meetup http://www.meetup.com/3dcart/events/97674632/.

SEO | 5 min read

What is an HTML Title Tag and How You Can Change the Title of Your Website

Title tags are a very important part of on-page search engine optimization, so it's crucial to use them properly. They also come into play in helping search engine users decide to click on the link to your site rather than another. Badly-formatted title tags can harm your search rankings and make your links less appealing even when they do appear on Google's first page, so it's important to get them right.

Good title tags, however, can make a huge positive difference. They can raise your[...]

SEO | 0 min read

How To Dominate The First Page Of Your Brand's Google Search

Have you ever Googled your name or your business' name? If you saw any random results unrelated to you and your business, you might be thinking that there is no way to knock those pages off the front page.

SEO | 1 min read

5 Reasons To Host Your Blog

In yesterday's SEO webinar, I received several questions on whether it is better host your blog on your store's domain or on a hosted platform like Wordpress, Blogger or Tumblr. So which is better?  While there are some pros to using Tumblr like gaining in-site traffic through tags & networking, on the whole hosting your blog on the same URL as our store is better for your business' branding & SEO.   But why?

SEO | 2 min read

SEO FAQ #Infographic

SEO is confusing. Mostly because it is ever-changing. Once you feel like you have a good grasp on link-building tactics, Google goes and changes your algorithm and all of your techniques no longer yield results! So when we saw this SEo FAQ, we knew we had to share. We want to highlight out some important points:

1. Choosing Your Long Tail Keywords 

Long Tail Keywords are noted in the first portion of the infographic as having lower competition and higher conversion rate than general[...]

SEO | 1 min read

Choosing Buyer Keywords

Customers search for products in different phases of the purchasing process. They be browsing, considering a purchase, comparison shopping or they could be ready to buy NOW!

SEO | 2 min read

5 Common SEO Mistakes To Avoid

SEO is as much about what you should do as what you shouldn't. In fact, common SEO mistakes could actually get your site penalized by  search and others will just waste your time. Its important to be aware of some basic  "Don'ts" when you’re plotting out your SEO strategy.

SEO | 1 min read

PageRank vs SERPS

Understanding PageRank

PageRank refers to Google's algorithm for assessing the relevance and value of every webpage. of everywebpage. Different pages within a particular website are given different pagerank evaluations which Google assigns a number  from 0-10. Main factors that affect pagerank:

SEO | 3 min read

Boost your online store rankings with customer reviews

Want to increase visitors to your online store and make more sales without spending a penny extra on advertising?

Encouraging customer reviews is the way to do it.

SEO | 4 min read

Leveraging Infographics to Improve Your SEO Rankings

Ecommerce merchants are constantly looking for new and creative ways to promote their online stores, and by now most have realized the value of running a blog to attract visitors to their site in the hopes of converting them into paying customers. There are a number of different blog techniques that merchants utilize to gain traffic and improve organic rankings, such as writing product reviews, top ten lists, contest promotions, or customer question and answer segments.

SEO | 5 min read

How small businesses can beat the Google Panda update

 

If you take even a passing interest in SEO or marketing your business online, chances are you will have seen and heard about the recent Google Panda update.

There’s been a lot of speculation about how Google’s algorithm has changed and the impact it mig

ht be having. There have also been quite a few knee-jerk style solutions banded about but there’s been very little in the way of solid, practical advice that can help a small business owner to understand the shift, learn from it and move[...]

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