Businesses are paying more attention to SEO because of the potential benefits that come from making their websites more visible to the public. It seems like common sense, but not enough people prioritize the optimization of their websites. Some[...]
SEO is no walk in the park.
In fact, as far as online marketing is concerned, it’s easily one of the most intimidating disciplines.
High price tags, technical jargon, and esoteric “rules” prevent many ecommerce store owners from even getting[...]
E-commerce businesses have to pay very close attention to their SEO strategy in order to make sure it’s up to date with Google’s algorithms. Not doing so can put your website at an unnecessary disadvantage. The higher your ranking on Google is,[...]
Google is always trying to provide a richer experience to their users. That’s why Google improves its SERP features and shows Direct Answers, Featured Snippets, Knowledge Graphs, Top Stories and much more.
These Google SERP features get more[...]
For any ecommerce business, it’s impossible to know what’s working and what isn’t without the help of a robust analytics program. Problem is most out-of-the-box analytics platforms are built for website measurement, analyzing surface metrics like[...]
E-commerce is growing rapidly.
According to the U.S. Department of Commerce’s latest figures, e-commerce sales in the third quarter of 2017 accounted for 9.1 percent of total U.S. retail sales.1 And it’s expected to account for 17 percent of all[...]
Targeting the right keywords is the single most powerful tactic online stores have in their SEO arsenals.
You can get everything right -- perfectly configured metadata, a formidable stockpile of blog content, colorful and seductive product[...]