15 years ago, Google introduced the “nofollow” link attribute to help tackle unreliable links from user-generated content and comment spam. However, it quickly evolved to become Google’s recommended method for flagging sponsored or advertising-related links. Recently, the search giant has introduced some changes with regard to how publishers should mark nofollow links, bringing in additional attributes that will help Google understand the nature of those links. But, is this relevant to you?[...]
SEO | 8 min read
The marketing method you choose can easily make or break your eCommerce business.It can spell the difference between you getting billions of sales, or you are getting very little to no sales at all.
In this guide, we’re going to talk about which marketing method is better for your eCommerce business. Is it SEO? Or is it SEM?
Advocates of either side say that one is better than the other — leaving marketers and business owners in the middle of an SEO vs. SEM “tug-of-war.”
Is there really a[...]
Google is typically everyone’s first stop when searching for any given thing, so why not put the power of Google to work in gathering market intelligence for your brand? With Google Alerts, you’ll receive notifications every time your company is mentioned anywhere on the Web. It’s completely free to use and takes just seconds to set up. Moreover, you can set up multiple alerts to track, well, anything, including keywords relevant to your business or industry. (Yes, you can monitor mentions[...]
Authority content might be time-consuming to create, but it can explode your eCommerce site’s SEO traffic. How do you go about making this happen? In short, find a good keyword opportunity, create long-form content, and then build quality links to it — all of which are explained in detail below.
Some might think that long-form content is not the best way to provide information to your audience due to the short attention span of people nowadays. This simply isn’t true, as there are a lot of[...]
No one can deny that the Internet has conquered our lives. Most people have favorite websites, blogs and pages, but lack understanding any that the popularity of any resource requires careful work. SEO is a highly effective approach to make your website more popular, so the Plerdy team has collected 30 tips that you can use for SEO promotion.
SEO brings more traffic to websites and makes them more noticeable among other resources. Search optimization has the following primary goals:
How much of your traffic comes from search engines?
If your online store is anything like the overwhelming majority of others on the web, organic search accounts for over 40% of your visitors. That’s a big number. Search engines are without a doubt the most significant source of traffic for ecommerce sites.
Despite this, however, most online retailers have a poor understanding of SEO. With a few simple changes, they could optimize their sites and generate substantially more high-quality[...]
SEO for eCommerce is an efficient marketing practice used by all top marketplaces to decide the product ranking in the search results. As one of the league leaders of eCommerce, Walmart is also following this marketing trend. SEO for Walmart’s search results is somewhat similar to other marketplaces and is generally based on the most searched keywords by customers.
But, is it easy to climb to the top of the Walmart product ranking? Easy is really not an appropriate word while describing the[...]
When you consider which method of bringing people to your eCommerce business can net you the greatest ROI, which sounds like the most likely champion? Conducting a digital marketing campaign may seem like the obvious answer. After all, the whole purpose is to get your business’s name out there and hammer random users with the benefits.
However, there is another method that requires even less investment and can bring even greater returns: search engine optimization, or SEO. With the right[...]
Let us get one thing straight! Google alone considers more than 200 different factors before deciding the ranking of websites in a search engine result page, or SERP. One of the most important factors in this category is the security of the website. Your website’s SERP will depend on how much secure your online platform is for the users. The search engines like Google have been very intuitive in this aspect. It checks whether the website is safeguarded or not before so that the SEO ranking[...]
SEO | 6 min read
There is a saying that goes, “if it wasn’t hard, everybody would be doing it.” This is so true when it comes to SEO; it’s something critical that cannot be achieved overnight. SEO is based on many different aspects of a website.
When implementing SEO on your website, you will have to make improvements that can help your website rank better on search engine result pages. But, it takes a lot of effort to achieve this.
In today’s post, we’re going to discuss how you can improve SEO for your[...]
In the world of inbound marketing, your content is your business and your calling card. Your effectiveness as an inbound marketer relies on the quality of your content, which is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come.
But, for content to truly be successful, marketers must think like SEOs to ensure that content gets found[...]
SEO | 11 min read
Have you started an online store, only to realize that opening day was only half the battle?
Once you’ve set up shop, how long did it take you to rank on the first page of Google for a product or keyword vital to you?
If you’re like most website owners, the minimum time to start ranking for a product with your new website is 12 months. Most times, it can take 24-36 months.
And how would you feel if, after 12-36 months, you realize you’ve done your SEO all wrong and need to start completely[...]
Unless your eCommerce store doubled its AOV (average order value) or cut ad spending in half, you’re now seeing less profit and more competition than ever in leading networks like Facebook, Google, and Amazon.
If you’re like me, new customers come from a variety of channels:
- Advertising (which can be increasingly expensive)
- Word of mouth referrals (which are free, but not scalable)
If you sell things online, I bet the following thought has crossed your mind more than once:
“How can I get consistent (and hopefully free) traffic to my product pages?”
The answer, of course, is search engine optimization, or SEO. Given time and effort, optimizing your product pages is truly worth it.
A study conducted by Chitika revealed that the first result on Google searches receives almost double the impressions of the second result.
The higher you rank, the more[...]
At one time, search engine optimization (SEO) was all about playing to an algorithm. With tiny scraps of information from Google, marketers crafted broad-spanning but formulaic SEO strategies, hoping their sites would rank higher.
The world’s biggest search engine has evolved greatly since the days of simply appeasing an algorithm. While that’s still important, the Google of today is mostly concerned with encouraging a better user experience. That means the engine now favors websites that[...]
Most online business owners think that social media and SEO are two separate entities and have their own distinct goals.
That’s not true: social media and SEO are linked to each other for providing relevant and useful content to the audience. Both social media and SEO complement each other and help enhance the overall online marketing efforts.
There are more than 2.77 billion social media users in the world. The uninitiated may think that social media is only useful for getting in touch[...]
Everyone has an opinion, right? But when it comes to running your business, getting customers to express their opinions about it can be a key to online success.
Online reviews are of increasing importance in digital marketers’ search engine optimization (SEO) marketing efforts. Reviews not only signal consumers’ sentiment, but also influence the search engine rankings that can make or break a business.
Link building should be a fundamental stage of your SEO strategy. If you’re just getting started at SEO, don’t freak out! Building and conducting a link building strategy can be done smoothly with these practical tips.
The whole process of link building consists of manually getting links from other websites to your own with the ultimate goal of increasing both traffic coming from different parts of the web (referral traffic) and increasing the authority of a website.
To get started, let’s[...]
When talking about digital marketing, the topic of SEO always comes up. It’s at the core of all online marketing. And without it, your online presence suffers.
Today, we’ll focus on SEO for online stores selling products from drop shippers. We’ll outline a “2019” 5-Step plan for you!
Google is the most popular search engine for shoppers to find a product. The popularity of search means a good deal of natural traffic may come from the search engines.
To get a top ranking in Search Engine Results Pages (SERPs), you must learn a slew of rules or search engine algorithms that are updated frequently. In other words, whatever is true for today may not be true next year.
In this article we have compiled tips from a team of seasoned SEO professionals with an updated knowledge of[...]