SEO

SEO | 6 min read

How Trade Show Marketing Can Help Improve Your SEO Results

At one time, search engine optimization (SEO) was all about playing to an algorithm. With tiny scraps of information from Google, marketers crafted broad-spanning but formulaic SEO strategies, hoping their sites would rank higher.

The world’s biggest search engine has evolved greatly since the days of simply appeasing an algorithm. While that’s still important, the Google of today is mostly concerned with encouraging a better user experience. That means the engine now favors websites that[...]

SEO | 6 min read

Why Social Media and SEO Are Becoming More and More Linked

Most online business owners think that social media and SEO are two separate entities and have their own distinct goals.

That’s not true: social media and SEO are linked to each other for providing relevant and useful content to the audience. Both social media and SEO complement each other and help enhance the overall online marketing efforts.

There are more than 2.77 billion social media users in the world. The uninitiated may think that social media is only useful for getting in touch[...]

SEO | 8 min read

How To Use Online Reviews In Your SEO Strategy

Everyone has an opinion, right? But when it comes to running your business, getting customers to express their opinions about it can be a key to online success.

Online reviews are of increasing importance in digital marketers’ search engine optimization (SEO) marketing efforts. Reviews not only signal consumers’ sentiment, but also influence the search engine rankings that can make or break a business.

SEO | 9 min read

Things You Should Know Before Crafting an Effective Link Building Strategy

Link building should be a fundamental stage of your SEO strategy. If you’re just getting started at SEO, don’t freak out! Building and conducting a link building strategy can be done smoothly with these practical tips.

The whole process of link building consists of manually getting links from other websites to your own with the ultimate goal of increasing both traffic coming from different parts of the web (referral traffic) and increasing the authority of a website.

To get started, let’s[...]

SEO | 6 min read

SEO For Drop Shippers in 5 Steps - 2019 Guide

When talking about digital marketing, the topic of SEO always comes up. It’s at the core of all online marketing. And without it, your online presence suffers.

However, SEO strategies branch out, depending on your online business model. For example, if you run an online store, your strategy will be different from that of a YouTube content creator.

Today, we’ll focus on SEO for online stores selling products from drop shippers. We’ll outline a “2019” 5-Step plan for you!

SEO | 7 min read

10 Tips That Can Improve Ecommerce SEO

Google is the most popular search engine for shoppers to find a product. The popularity of search means a good deal of natural traffic may come from the search engines.

To get a top ranking in Search Engine Results Pages (SERPs), you must learn a slew of rules or search engine algorithms that are updated frequently. In other words, whatever is true for today may not be true next year.

In this article we have compiled tips from a team of seasoned SEO professionals with an updated knowledge of[...]

SEO | 8 min read

5 SEO Trends To Help Your Business in 2019

What are some SEO trends that will make an appearance in 2019?

If there is one thing that’s constant about SEO, it’s that it’s always changing. From HTTPs to mobile usability to RankBrain to mobile page speed, staying at the top of Google search requires continual effort.

And the best way to help your business in 2019, just like every other year, is to stay on top of the changing landscape of SEO.

Of course, when it comes to SEO trends to look out for in the new year, you may have noticed[...]

SEO | 6 min read

Tips to Optimize Your Content for Google’s Smart Displays

Amazon, Google and now Facebook are all vying to be the digital assistant you go to for all your personal household needs. From shopping reminders to connecting with family over video calls, these tech giants want to be part of it all.

According to TechCrunch, over 47.3 million U.S. adults have access to smart speakers, and the market value for digital assistants worldwide will rise to $8.56 billion by 2019.

And every tech giant wants to come out on top. In this article we'll review the[...]

SEO | 6 min read

What is Mobile SEO and How to Optimize for Maximum Results

Businesses are paying more attention to SEO because of the potential benefits that come from making their websites more visible to the public. It seems like common sense, but not enough people prioritize the optimization of their websites. Some businesses have been around for a while and already have an established customer base, but they understand the need for a website and throw one together quickly and cheaply.

Unfortunately, that’s not enough in this day and age. Many people who visit a[...]

SEO | 5 min read

The Guide to Using Guest Blogging as a Link Building Strategy

Want to give guest blogging a shot but don’t know where to start?

Don’t worry, we’ve got you covered!

Despite so many other ways to promote your business, like Instagram or Snapchat, 53% of marketers still claim that blogging is their top priority when it comes to inbound marketing. That’s why many of them choose to invest in guest blogging as an effective link building strategy.

Nevertheless, guest blogging is a rather controversial topic and many marketing professionals still remain[...]

SEO | 8 min read

OK Google, how to Optimize an Ecommerce Site for Voice Search?

The voice recognition industry is growing rapidly and it’s expected to exceed $601 million by 2019. Of course, the voice tech is getting smarter and more sophisticated daily. Stats show that Google’s technology is now 95% accurate. And, the most beautiful thing about it is that it’s now available to anyone. You need only a smartphone to conduct voice search queries and give voice commands. Most importantly, it’s making our lives much simpler. You can now find the desired information easily,[...]

SEO | 5 min read

Understanding the Alexa Website Rank: Not the Digital Assistant

Long before Amazon released the Amazon Alexa Echo devices, Amazon acquired another company by the name of Alexa, one that provides commercial web traffic data and analytics.

Though the two companies belong to Amazon, and share the same name, there is no correlation between the two. In fact, there is some indication that the digital home assistant company had no knowledge of the commercial web traffic site prior to the release of the Amazon Echo. The digital home assistant was actually[...]

SEO | 2 min read

How to optimize your eBay Listings for SEO

As someone with an interest in selling online, you're probably aware of SEO (search engine optimization) as the process involved with getting a website ranked higher in search results provided by Google and other search engines. But did you know you can use certain SEO techniques to increase the visibility of your eBay listings? You can — and you should!

Here are the SEO techniques you can use to optimize your eBay listings.

SEO | 6 min read

SEO Basics to Improve E-Commerce Sales

SEO is no walk in the park.

In fact, as far as online marketing is concerned, it’s easily one of the most intimidating disciplines.

High price tags, technical jargon, and esoteric “rules” prevent many ecommerce store owners from even getting their feet wet. If you’re among their ranks, we don’t blame you!

That being said, search engine optimization doesn’t actually have to be as confusing as it often seems.

In fact, you’ll likely see the most benefit from employing only the most fundamental[...]

SEO | 8 min read

20-point On-Site SEO To-Do List For E-commerce Websites

E-commerce businesses have to pay very close attention to their SEO strategy in order to make sure it’s up to date with Google’s algorithms. Not doing so can put your website at an unnecessary disadvantage. The higher your ranking on Google is, the easier it is for people to find your website; the easier it is for people to find your website, the more likely your conversions will increase. Here’s our 20-point on-site SEO to-do list for e-commerce websites.

 

1. Identify Keywords You Already[...]

SEO | 11 min read

How to increase your chance of getting links - 5 types of link-worthy content

Link building is hard. That’s a fact.

One thing we see from a lot of companies is treating link building as a one off project. They create a piece of content, identify some potential sites that may want to link back to that piece of content and then outreach to those sites. Whilst this can be successful in gaining a few links in the short term, it’s not a sustainable way of building the authority of your content piece.

If you really want to nail your link building efforts, it’s got to be a[...]

SEO | 8 min read

6 Essential E-Commerce Rich Snippets to Rank Higher & Sell More Products

Google is always trying to provide a richer experience to their users. That’s why Google improves its SERP features and shows Direct Answers, Featured Snippets, Knowledge Graphs, Top Stories and much more.

These Google SERP features get more clicks, traffic, and CTR from Google Search and also help you to gain trust from users and show off your business like a big brand.

And if you are running an e-commerce store then these rich snippets can also help you to increase your visibility, CTR,[...]

SEO | 8 min read

The Complete Guide to Implementing Google Analytics Enhanced Ecommerce

For any ecommerce business, it’s impossible to know what’s working and what isn’t without the help of a robust analytics program. Problem is most out-of-the-box analytics platforms are built for website measurement, analyzing surface metrics like pageviews, time on page, bounce rate, and exit rate.

These are all important metrics for your business. But ecommerce websites are different. If the goal is to understand where you can improve your sales funnel, you need to see your customer journey[...]

SEO | 4 min read

Four SEO Strategies That Can Help Drive E-commerce Sales

E-commerce is growing rapidly.

According to the U.S. Department of Commerce’s latest figures, e-commerce sales in the third quarter of 2017 accounted for 9.1 percent of total U.S. retail sales.1 And it’s expected to account for 17 percent of all U.S. retail sales by 2022, according to Forrester Research. At the same time, payment technology is continuing to evolve at a blistering pace, giving retailers the ability to accept a wide range of payments and radically simplifying the payment[...]

SEO | 3 min read

What online stores often get wrong about keyword research

Targeting the right keywords is the single most powerful tactic online stores have in their SEO arsenals.

You can get everything right -- perfectly configured metadata, a formidable stockpile of blog content, colorful and seductive product descriptions -- but if you aren’t targeting the right keywords, all of it could be for nothing.

There’s a gulf between online stores that choose keywords to target haphazardly and those that choose to do extensive research beforehand. The gulf grows even[...]

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