In the ecommerce world, marketers are constantly on the hunt for new ways to promote their stores while lowering time and effort investments and boosting ROI. In recent years, advertising on Facebook has become one of the most popular ways to do just that—and for good reason.
Facebook ads are overwhelmingly effective. So much so that 44% of consumers say Facebook influences their shopping choices. And 26% of Facebook users who click on Facebook ad, go on to ultimately make a purchase.