google universal analytics

eCommerce Marketing | 2 min read , google universal analytics | 2 min read

Why Make the Switch to Google Universal Analytics?

Google Universal Analytics is an updated version of Google Analytics that promises more features and better insights for your business.

Here are some of the benefits of Google Universal Analytics:

Universal Analytics can collect data from mobile apps and other devices such as gaming consoles and even kiosks! With Google Universal Analytics, you will be able to track all metrics from your website and your mobile application in one account. The Universal Analytics cookie is able to identify[...]

eCommerce Marketing | 1 min read , google universal analytics | 1 min read

What is the New Google Universal Analytics?

Still a bit fresh out of its beta launch, the new Google Universal Analytics is no doubt making waves across the vast terrains of eCommerce. After all, it's the latest offering of Google for business owners who intend to monitor the progress of their websites and apps as well as track the activities of targeted web users across various platforms.

So what is it?

Google Universal Analytics is the upgraded version of Google Analytics. It's a valuable tool in gathering useful data for your[...]

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