Google Shopping

Google Shopping

What is Google Shopping and Why Does it Matter for Ecommerce Sellers?

In its latest iteration, Google’s ecommerce-targeted advertising holds massive potential for ecommerce stores large and small. Google Shopping isn’t really new — if you’ve used Google to research a purchase in the last several years, you’ve[...]

eCommerce Marketing, Google Shopping, Conversion Optimization

How to Optimize Your Google Shopping Campaigns with Product Segmentation and Custom Labels

Google Shopping has seen tremendous developments over this past year with the release of many new features, all of which require a solid understanding and savvy use of product segmentation and custom labels.

Smart marketers will do well to keep[...]

Apps & Integrations, Google Shopping, Google Shopping Feed

Increase Your Business's Visibility with Automatic Google Shopping Feed

Billions of people use the internet everyday to research and buy products, yet a large percentage of online businesses aren't doing everything they can to capitalize on this shopping trend.

eCommerce Marketing, Google Shopping

5 Awesome Benefits of Google Shopping ads

Since their launch in 2010, Google Shopping Ads have steadily become an important part of successful eCommerce marketing. These ads have consistently proven themselves to be more effective than traditional PPC Google text ads, and businesses of[...]

eCommerce Marketing, Google Shopping

How to Win Back Potentially Lost Sales with Google Shopping ads

Google any product these days, and roughly 80% of your mobile screen will feature sponsored results. While text-based ads comprise a lot of this space, it’s Google Shopping ads, with their captivating images and price information, that are[...]

eCommerce Marketing, Google Shopping

5 Tips for Optimizing Your Google Shopping ads

Apps & Integrations, eCommerce Marketing, Google Shopping

Top 5 Reasons to Sell On Google Shopping

Every eCommerce business owner asks the same question:

“How can I drive more traffic and sales to my store?”

What it really comes down to, however, is the importance of driving relevant, targeted traffic according to how consumers are actually[...]

eCommerce Marketing, Google Shopping

Google Shopping: The Shelves of the Ultimate Digital Store

One of the best internet marketing investments you can make is ensuring that your online store inventory is properly setup, optimized and monitored to be added to the most searched website worldwide, Google Shopping. The challenge is that it is[...]

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