In its latest iteration, Google’s ecommerce-targeted advertising holds massive potential for ecommerce stores large and small. Google Shopping isn’t really new — if you’ve used Google to research a purchase in the last several years, you’ve[...]
Google Shopping has seen tremendous developments over this past year with the release of many new features, all of which require a solid understanding and savvy use of product segmentation and custom labels.
Smart marketers will do well to keep[...]
Billions of people use the internet everyday to research and buy products, yet a large percentage of online businesses aren't doing everything they can to capitalize on this shopping trend.
Since their launch in 2010, Google Shopping Ads have steadily become an important part of successful eCommerce marketing. These ads have consistently proven themselves to be more effective than traditional PPC Google text ads, and businesses of[...]
Google any product these days, and roughly 80% of your mobile screen will feature sponsored results. While text-based ads comprise a lot of this space, it’s Google Shopping ads, with their captivating images and price information, that are[...]
Every eCommerce business owner asks the same question:
“How can I drive more traffic and sales to my store?”
What it really comes down to, however, is the importance of driving relevant, targeted traffic according to how consumers are actually[...]
One of the best internet marketing investments you can make is ensuring that your online store inventory is properly setup, optimized and monitored to be added to the most searched website worldwide, Google Shopping. The challenge is that it is[...]