Google Shopping

Google Shopping | 4 min read

7 Tips to Give Your Google Shopping Campaigns Extra Juice

 If you’re already using Google Shopping ads to promote your ecommerce store’s products, you know how powerful it can be.

Between 2015 and 2016, searches with Product Listing Ads (or PLAs) more than doubled. Google Shopping campaigns consistently outperform traditional AdWords text ads in both cost per click (CPC), where it averages 23% less, and conversion rate, where it runs 26% more effective.

As an ecommerce store, you get a lot of benefit just from using Google Shopping — but is that[...]

Google Shopping | 4 min read

How to Use Retargeting to Boost Your Google Shopping Campaigns

Google launched the latest iteration of Google Shopping a few years ago, and it’s grown exponentially since then. In fact, just between 2015 and 2016, the number of searches that triggered Shopping ads shot up by 117%. That’s why savvy ecommerce marketers (like you!) are already leveraging Google Shopping as part of their paid advertising strategy.

Shopping campaigns boast rock bottom cost-per-click (or CPC) and higher conversion rates than their AdWords text ad counterparts. But if you[...]

Google Shopping | 5 min read

Breaking Down Product Listing Ads in Google Shopping (Plus Best Practices)

Google Shopping isn’t a new option for ecommerce sellers, but it is a growing one. As of mid 2018, Product Listing Ads (or PLAs) are showing up in more and more searches because the results they drive for advertisers are undeniable.

Studies have found that Google Shopping ads can yield 26% better conversion rates at a 23% lower cost-per-click (or CPC) over traditional text-based ads. That’s a big difference — regardless of whether your online store serves 50 customers or 50 million.

So how[...]

Google Shopping | 6 min read

Tips to Optimize Your Content for Google’s Smart Displays

Amazon, Google and now Facebook are all vying to be the digital assistant you go to for all your personal household needs. From shopping reminders to connecting with family over video calls, these tech giants want to be part of it all.

According to TechCrunch, over 47.3 million U.S. adults have access to smart speakers, and the market value for digital assistants worldwide will rise to $8.56 billion by 2019.

And every tech giant wants to come out on top. In this article we'll review the[...]

Google Shopping | 4 min read

Getting Started with Google Shopping

When you’re ready to launch your first Google Shopping campaign, you’ll need 3 accounts: Google AdWords, Google Analytics, and Google Merchant Center. Here’s a quick breakdown of what each of your Google accounts is for:

  • Google AdWords is where you’ll create and edit paid campaigns. That includes both traditional text-based paid search ads and Google Shopping ads.
  • Google Analytics is where your performance gets measured and reported on. You may already use Google Analytics to monitor your[...]

Google Shopping | 4 min read

What is Google Shopping and Why Does it Matter for Ecommerce Sellers?

In its latest iteration, Google’s ecommerce-targeted advertising holds massive potential for ecommerce stores large and small. Google Shopping isn’t really new — if you’ve used Google to research a purchase in the last several years, you’ve probably seen these ads.

But it continues to grow exponentially each year. Between 2015 and 2016 alone, mobile searches that triggered Shopping ads grew by 117%. That’s why ecommerce brands are jumping at the chance to bid for ads that empower users with[...]

eCommerce Marketing | 6 min read , Google Shopping | 6 min read , Conversion Optimization | 6 min read

How to Optimize Your Google Shopping Campaigns with Product Segmentation and Custom Labels

Google Shopping has seen tremendous developments over this past year with the release of many new features, all of which require a solid understanding and savvy use of product segmentation and custom labels.

Smart marketers will do well to keep up-to-date with all these changes in order to make the most of their Google Shopping campaigns and keep their online advertising competitive.  In this article, we’ll discuss what custom labels are, why they’re so important, and how to optimize their[...]

Apps & Integrations | 1 min read , Google Shopping | 1 min read , Google Shopping Feed | 1 min read

Increase Your Business's Visibility with Automatic Google Shopping Feed

Billions of people use the internet everyday to research and buy products, yet a large percentage of online businesses aren't doing everything they can to capitalize on this shopping trend.

eCommerce Marketing | 4 min read , Google Shopping | 4 min read

5 Awesome Benefits of Google Shopping ads

Since their launch in 2010, Google Shopping Ads have steadily become an important part of successful eCommerce marketing. These ads have consistently proven themselves to be more effective than traditional PPC Google text ads, and businesses of all sizes are taking note. In the first quarter of 2018, 76.4% of retail search ad spending was directed to Google Shopping Ads.

Over the last several years, Google Shopping Ads have evolved into a profitable marketing channel for many businesses.[...]

eCommerce Marketing | 2 min read , Google Shopping | 2 min read

How to Win Back Potentially Lost Sales with Google Shopping ads

Google any product these days, and roughly 80% of your mobile screen will feature sponsored results. While text-based ads comprise a lot of this space, it’s Google Shopping ads, with their captivating images and price information, that are drawing the eyes and attention of most search users.

eCommerce Marketing | 2 min read , Google Shopping | 2 min read

5 Tips for Optimizing Your Google Shopping ads

Apps & Integrations | 3 min read , eCommerce Marketing | 3 min read , Google Shopping | 3 min read

Top 5 Reasons to Sell On Google Shopping

Every eCommerce business owner asks the same question:

“How can I drive more traffic and sales to my store?”

What it really comes down to, however, is the importance of driving relevant, targeted traffic according to how consumers are actually searching for products online. At the same time though, things such as cost-control and effective reach are the common limitations to many marketing and advertising platforms including social media and marketplaces such as Amazon.

Enter Google[...]

eCommerce Marketing | 4 min read , Google Shopping | 4 min read

Google Shopping: The Shelves of the Ultimate Digital Store

One of the best internet marketing investments you can make is ensuring that your online store inventory is properly setup, optimized and monitored to be added to the most searched website worldwide, Google Shopping. The challenge is that it is difficult for you to run all of the aspects of your business as well as make sure that your Product Listing Ads on the Google Shopping network are accessible to the consumers searching for them.

We know the time and effort it takes to set-up, optimize[...]

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