The world of search engine optimization is buzzing about Google's new Hummingbird algorithm, and the question on everyone's mind around here is, "How will this affect Google's ranking factors?"

It's natural to expect that a Google algorithm overhaul will bring about change in how the search engine yields results. But the more you get to know Google, the more you realize that seismic shifts in their Ranking's Ocean often feels more like gentle waves that wash over the Web, slowly.  When that[...]