Everyone loves free stuff and some savvy merchants are learning that giving stuff away can bring in new business and keep existing customers loyal. As internetretailer.com tells us, in this article, some online marketplaces have grown their follower bases by 14.4% and improved more referral traffic upwards of 140% by using sweepstakes, raffles and giveaways.
Just because you're running an online store doesn't mean you can't also have your share of exciting events for your customers. Different events -- like product launches, contests and special giveaways -- are also effective for attracting new customers.
As an online retailer, it's important that you also host an event every now and then to keep existing customers loyal to your brand. Events keep your visitors interested and excited about your brand opens the opportunity to gain some feedback[...]