Email marketing is the backbone of the e-commerce industry. Moreover, e-commerce email marketing is a fine balance of triggered and automated emails. No sooner does a customer register on your e-commerce site than they receive a welcome email.[...]
For all its strategizing and versatility, email marketing is pretty simple when you boil it down: find people who want to hear from you and send them emails.
It’s a simple concept but far from an easy task. People are everywhere online. They’re[...]
Email marketing has one of the highest returns on investment of any of your owned media channels. You have a direct line into the inboxes of people already interested in your services in some form or another.
That cuts out a ton of grunt work and[...]
The quality of your subscriber list is not rooted in the number of emails in your database –it’s only as valuable as the quality of subscribers you have.
This week, we went live with 3dcart version 6.6. The rollout is part of our continued strategy to bring our customers rapid innovation through agile software development.
Generally, online shoppers prefer a more intimate shopping setting, with no checkout lines and no pushy salespeople. But that doesn’t mean online shoppers don’t want or appreciate a personalized touch from their online retailer. In fact, almost[...]
Think of personalization in terms of the ABC impact:
All your customers
Because they want you to know and engage them
Customer happiness will cause conversion to increase (and your topline revenue)
Let’s break it down:
Email still ranks as the most effective inbound marketing channel, converting higher than both search and social. Monetate's infographic, featured below, depicts just how much more effective email is than its inbound brethren - ranking highest[...]