Email Marketing

Email Marketing | 12 min read

3 Essential Automated Emails For Your eCommerce Business

Email marketing has one of the highest returns on investment of any of your owned media channels. You have a direct line into the inboxes of people already interested in your services in some form or another.

That cuts out a ton of grunt work and wasted effort, and while marketing to people who have already bought or subscribed to your mailing list doesn’t guarantee conversions, it certainly puts you in a strong starting position.

But how do you make sure you’re sending the right kind of[...]

Email Marketing | 3 min read

Growing Your E-Commerce Email List: Targeting High-Intent Subscribers

The quality of your subscriber list is not rooted in the number of emails in your database –it’s only as valuable as the quality of subscribers you have.

Email Marketing | 3 min read

5 Must Send Emails to Improve Your ROI

In a world where inboxes are overflowing with bad email, how can your business master a ROI-driven email strategy?

Email Marketing | 2 min read

The ABC’s of Personalization in Email

 

Think of personalization in terms of the ABC impact:

All your customers

Because they want you to know and engage them

Customer happiness will cause conversion to increase (and your topline revenue)

Let’s break it down:

Email Marketing | 3 min read

Increase Newsletter Subscription Rates By Offering An Incentive

Email Marketing | 4 min read

10 Tips For Better Holiday Email Marketing Campaigns

Below is a guest post by: By Jaime Brugueras, CEO Mineful

Email Marketing | 2 min read

Driving Conversions With Email Marketing

Email still ranks as the most effective inbound marketing channel, converting higher than both search and social.  Monetate's infographic, featured below, depicts just how much more effective email is than its inbound brethren - ranking highest in both average add-to-cart-rates per session and average conversion rates per session.

Email Marketing | 4 min read

Successful Email Campaigns Calls To Action

 

Email marketing is an essential element in eCommerce marketing and but  has never been called easy. And one of the most important parts of a successful email campaign is the 'call to action' - the message that drives readers to the response you want them to complete. Writing an effective 'call to action' is part skill, part science. That's when we saw this extremely informative  infographic from the guys at Litmus.com, we knew wanted to share.

There was so much much useful information, we[...]

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