Email still ranks as the most effective inbound marketing channel, converting higher than both search and social. Monetate's infographic, featured below, depicts just how much more effective email is than its inbound brethren - ranking highest in both average add-to-cart-rates per session and average conversion rates per session.
Email marketing is an essential element in eCommerce marketing and but has never been called easy. And one of the most important parts of a successful email campaign is the 'call to action' - the message that drives readers to the response you want them to complete. Writing an effective 'call to action' is part skill, part science. That's when we saw this extremely informative infographic from the guys at Litmus.com, we knew wanted to share.
There was so much much useful information, we[...]
Constant Contact found that users receive three permission-based emails a day. So what makes users open some and not others? Or worse than deleting your email, what makes users mark you as spam forever sending your emails to never never land?
Lets face it customer acquisition is hard and most likely expensive. Of course new customers are important, but what your store really needs is sales - no matter the source. Reaching out to your existing customers is THE way to raising your bottom-line without upping your marketing budget. Some studies have even found that it costs 4 times as much to get a sale from a new customer as from an existing customer.
One of the problems with being an office worker is that you're restricted from using the software of your choice. In the office, we use Outlook. After hours, I'm devoted to using Gmail. The way it threads messages is something I've loved since I was in the initial beta round. Sadly, Outlook doesn't have a way to do this with a click of the button... But there is a way to do so!