Shift4Shop eCommerce Blog | Email Marketing (2)

"Is email marketing dead?" I know people are searching Google for an answer to this question every year. But for the moment, let your search engine, fingers, and keyboard rest. Email marketing is very much alive. Better yet, if you understand how to use it, it's a powerful tool for increasing your ROI (return on investment).

No matter how good the offer you have inside your email is, if your subject line is lacking, no one will click on it. In other words, your subject lines decide whether or not your email marketing campaign will succeed.

Email marketing may appear outdated to some businesses, with the advent of newer digital marketing methods. However, it continues to remain relevant and perhaps even more effective than other forms of marketing. Many businesses around the world are using email marketing to connect with potential clients, create new leads, and strengthen customer relationships.

Are you wondering why thank you emails work better than regular emails? This happens because customers expect to hear from a brand once they have purchased, subscribed or engaged with it in some way.

The goal of every email we send out is to reach the reader. To convince people to open the email, we come up with catchy previews and subject lines. To make sure the recipient is interested enough to click on links, we create enticing copy and sleek visuals.

However, all of these things are as good as dead if the email doesn’t land in the inbox in the first place.

If you’ve placed opt-in forms on your website and the subscribers are rolling in, congratulations!

But there’s more work to be done — to really use your email list to your advantage, you need to build strong relationships with your new subscribers.

A solid relationship starts with a welcome email: an email that greets, congratulates or guides your new lead’s expectations.

Email optimization and marketing isn’t all about newsletters or abandoned cart campaigns – the most effective email can often be a simple order confirmation notification. If your business’s transactional emails aren’t delivering on time to everyone, you’re missing out on marketing opportunities and may end up frustrating many of your customers. That’s why you need an effective transactional email provider for your online business; without it, your customers will feel left in the dark and may[...]

If you’re like most ecommerce businesses, you have a lot of email lists in your database: lists of emails you collected through special lead capture campaigns, lists of customers that made one purchase and never returned. And, the list goes on.

Some of these email lists are probably old and obsolete because you haven’t sent an email to them in months. Or, maybe you’ve been sending an email once every month or so. In any case, the trouble is that these lists don’t have any quality control or[...]

The eCommerce bug has literally taken the world of business by storm. Marketers and entrepreneurs alike are still excited about this business concept despite it having been around for quite some time now.

Business owners and marketers are constantly pushing the eCommerce boundaries — each day trying out trending ideas and experimenting with emerging concepts, all in an effort to boost their click-through rate and, of course, their conversion rate.

If you’re an ecommerce marketer, email marketing should be your best friend. Email consistently outranks other digital channels such as social media and display ads in terms of return on investment. A VentureBeat Insight study found that email marketing generates an average of $38 for every $1 invested.

The problem is that’s just an average. Not every ecommerce store’s email marketing is going to be churning out $38 for every dollar spent on it. And, more concerning still, not every marketer[...]

Email marketing is effective only if you can tap on the right pulse of the subscriber. You must adhere to the email marketing triad—that is, sending the right message to the right person at the right time. Now, just imagine you have to pick up individual subscribers, draft separate emails for them and then send them one by one. Tedious, right? That’s where email automation comes into picture.

It helps to send behavior-based emails triggered according to the subscriber activity, thereby[...]

Are you planning to start your own eCommerce business, or do you already have one and are debating whether or not you need a marketing automation platform?

Well, the truth is, you need it more than you can imagine.

So, read on because we’re about to analyze all the reasons why marketing automation is vital for your eCommerce store. And, by the end of this article, you’ll have a clear image on how to utilize it for your own business.

Before we get all geeky for all the aspiring/new eCommerce[...]

For most business niches including Ecommerce email marketing has won the title of the most efficient channel due to its impressive ROI of $44 per every dollar spent. And the privilege of delivering your message directly to the customers’ inbox comes with many advantages.

For example, you can apply personalization on a much deeper level than in paid search or social media. You also get to reach the mobile audience that is becoming more active at purchasing directly from their devices. And best[...]

We have experienced a tremendous increase in all the fields of digitalization, from social media platforms to email marketing. In the same vein, a lot of companies are seeking the best solutions that will help them to build their brand and engage their customers in a personalized way without significant expenses. Email marketing has been one of the incredibly powerful channels for generating leads and communicating with your customers and prospects.

However, with the stiff competition in this[...]

Email is vital for business. Even if you don't rely on email to communicate inside the office, it's your primary means of communication with your customers. Order status updates, back-in-stock notifications, shipping updates and more are all most efficiently managed through email.

Email is also one of your most important marketing tools. Even with the increased usage of text messaging, social media, and live chat in eCommerce, email marketing remains essential for reaching your audience.

Email[...]

The consumers today are not only well informed, but also have a smart buying approach. Instead of putting their trust solely on brands, they actively research and make their buying decisions through extensive feedback, reviews and user-generated content. According to a study done by Google, in the past 2 years there has been an 80% increase in the ‘best’ search phrases on mobile devices. Hence, it becomes imperative for e-commerce businesses to understand the consumer behavior. So how do you[...]

Do you segment your email lists? If you’re like a lot of ecommerce business owners, you might think it’s unnecessary. Your email subscribers are all customers, and they all want the same things, right?

Let’s take a step back and talk about what segmentation actually is. It may sound complicated, but segmentation is nothing more than splitting up your email lists into smaller groups that share characteristics or habits.

In this article we'll show you why customer's list segmentation is important[...]

New customers are great.

You love to see your shop reach new people and expand your customer base. But those wonderful people are expensive – to make the most of your marketing efforts, you need to keep them around for the long haul.

About 65% of a healthy company’s business should come from your existing customers. That’s because repeat customers spend as much as 67% more down the line than in the first 6 months of your relationship.

The best way to build those long-term relationships and keep[...]

If you own an online store, you’ve spent a fair amount of time worrying about cart abandonment. Abandonment happens on every ecommerce website, but that doesn’t make it any easier to swallow.

Most online store owners want to know one thing: why? Why do customers start a shopping cart online, and then abandon it? The reality is that there are millions of reasons. Understanding the most common ones is a key first step in lowering your online store’s abandonment rate. Doing something about it is[...]

Marketing automation – heard of it? Over the last few years, software built to automate marketing has sprung up everywhere, and email marketing isn’t left in the dust.

The main selling point behind email automation is that it enables marketers to catch the consumer at the right moment, when they’re ready to buy.

Like any new technology, plenty of marketers hopped right on board. As an ecommerce business owner, you’re a little more cautious. You want to see how this new tech plays out, to find[...]