eCommerce Marketing

eCommerce Marketing | 3 min read

PPC Resolutions for the New Year

This year make resolutions that matter! We challenge you to make 2012 the year you kicked PPC's butt - the year you tripled conversions!

Here's 5 resolutions tips to help you meet your 2012 PPC goal!

Show Off Your Numbers

Distinguish your text ad with specific numbers and descriptions. As soon as a user clicks 'search', they are innindated with thousands of results and hundreds of ads. I think it is fair to say most users feel a little overwhelmed.

In the sea of wordy descriptions, numbers[...]

eCommerce Marketing | 0 min read

Where Are Your Customers Looking For Information?

According to M Booth and Beyond, consumers consult different information sources for different types of purchasing decisions. Their infographic shows what source of information consumers turn to for each product category. While obviously not comprehensive enough to be conclusive, their findings can definitely help you focus your marketing efforts on the platforms that matter most to your business.

eCommerce Marketing | 2 min read , Email Marketing | 2 min read

5 Questions To Ask Before You Send Your Newsletter

Lets face it customer acquisition is hard and most likely expensive. Of course new customers are important, but what your store really needs is sales - no matter the source. Reaching out to your existing customers is THE way to raising your bottom-line without upping your marketing budget. Some studies have even found that it costs 4 times as much to get a sale from a new customer as from an existing customer.

eCommerce Marketing | 1 min read , gift-wrapping service | 1 min read , holiday countdown | 1 min read , holiday landing pages | 1 min read , stocking stuffers | 1 min read , Web Design | 1 min read

How To Deck Your Online Store With Bells and Holly

All right Scrooge, it’s time to get in the spirit. While you can’t keep the bells jingling and the eggnog flowing year round, a little festive cheer is a great way to make an emotional appeal to your shoppers because let’s face it: candy canes and reindeer evoke happy memories for most Americans.

3dcart News | 2 min read , Cyber Monday PPC | 2 min read , DKI | 2 min read , Dynamic Keyword Insertion | 2 min read , eCommerce Marketing | 2 min read , Google adwords | 2 min read , google adwords tips | 2 min read , Holiday PPC | 2 min read , PPC | 2 min read , product advertising | 2 min read , specific advertising | 2 min read , Conversion Optimization | 2 min read

Holiday PPC Tip: Using Dynamic Keyword Insertion

Holiday PCC is beyond competitive. CPCs rise as more players enter the game and regular competitors bump up their budgets.

eCommerce Marketing | 1 min read , pagerank vs serps | 1 min read , SEO | 1 min read , serps vs pagerank | 1 min read

PageRank vs SERPS

Understanding PageRank

PageRank refers to Google's algorithm for assessing the relevance and value of every webpage. of everywebpage. Different pages within a particular website are given different pagerank evaluations which Google assigns a number  from 0-10. Main factors that affect pagerank:

eCommerce Marketing | 2 min read

Maximizing PR: Turning viewers into customers

Below is a guest post by Patrick Levesque,  3dcart client and co-founder of MASC skincare line.

eCommerce Marketing | 1 min read

5 Tips For Marketing Digital Products

The digital revolution didn't just revolution how you shop, it also revolutionized what you shop. Instead of physical goods, many merchants are selling bits & bytes in the form of e-books, mp3 music files, downloadable images, software, videos, & product keys. With a different form of product, comes a different method of marketing.

The 5 tips for selling digital merchandise shown below will help you increase visitors and sell more digital downloads in your online store.

Apps & Integrations | 2 min read , eCommerce Marketing | 2 min read

Growing a Lucrative Facebook Fan Following

Below is a guest post by Dewey Halden, the Director of Sales at SearchSpring

Unfortunately, cultivating a large and lucrative Facebook fan following isn’t as easy as just installing an app. As with any long-term brand building or PR campaign, success takes a little planning and diligent execution.

Fortunately, it’s not rocket science either.

The name of the game is getting customers to consume and share content with their friend networks so retailers can virally market themselves, promoting[...]

Apps & Integrations | 1 min read , eCommerce Marketing | 1 min read , Web Design | 1 min read

Faceted Navigation Converts Higher

Below is a guest post by Dewey Halden, the Director of Sales at SearchSpring.

Apps & Integrations | 3 min read , eCommerce Marketing | 3 min read , Web Design | 3 min read

How to Increase Conversions with Site Search

Below is a guest post by Dewey Halden, the Director of Sales at SearchSpring.

eCommerce Marketing | 4 min read , Conversion Optimization | 4 min read

6 Reasons to Offer Products Auto-Delivery

Haven’t looked into the benefits of setting up Autoship yet? If you’re trying to build a larger customer base and make more money, Autoship is a great way to streamline your revenue and create a more efficient business process. 

Apps & Integrations | 2 min read , eCommerce Marketing | 2 min read , eCommerce personalization | 2 min read , Personalization | 2 min read , recommended products | 2 min read

Recommendations 4 All Retailers

Get the Tools the Big Dogs Use

What makes Amazon an astounding $19,000 per minute? Is it advertising? Email marketing? Search? Nope. Automated personalized product recommendations are responsible – generating a whopping 25% of Amazon’s total revenue. And it’s not just Amazon seeing these kinds of results. Oracle (ATG) reports that customers who click on recommendations are three more times likely to convert, and spend 30% more.

eCommerce Marketing | 2 min read , Starting a Business | 2 min read

Anyone with a Computer Can Start an Online Store

Five Reasons Why Anyone with a Computer Can Start an Online Store

Virtualization has turned ecommerce into one of the simplest ways to become an entrepreneur. Today’s technology has made it simple for anyone to start their own online store and manage it solo on a shoestring budget—and as an ecommerce provider, we’ve seen tons of proof.

Even if you have zero entrepreneurial experience, ecommerce software puts all of the tools and resources you need to start an online store at your fingertips.[...]

eCommerce Marketing | 1 min read , how to create product videos | 1 min read , Video in eCommerce | 1 min read

eCommerce Video: Tips for Effective Product Videos

Using Video in eCommerce: Tips for Effective Product Videos

Is seeing really believing? Not always, but in eCommerce ‘seeing ‘ can translate into buying.

eCommerce News | 2 min read , eCommerce Marketing | 2 min read

Five Reasons Why Online Stores Should Run Daily Deals

Five Reasons Why Online Stores Should Run Daily Deals

For brick-and-mortar outlet stores, running a sale is a huge way to draw in more customers. That same concept can be applied to online stores—but what’s even better than putting half of your stock on sale for a short period of time? Running a daily deal on a single item, of course!

When 3dcart, online stores will have the ability to feature a daily deal as part of their promotion efforts. As a store owner, you have the ability to slash the[...]

eCommerce Marketing | 2 min read

How 3DCart 4's New Price Haggling Feature Drives Sales Higher

How 3DCart 4’s New Price Haggling Feature Drives Sales Higher

Savvy online comparison shoppers will always find the lowest price for their purchase—and that can be frustrating for online store owners because you don’t have the time to research every single competitor to compare prices on every single product. How do you snag some of that bargain shopper business without hiring on a researcher or spending countless hours doing the research independently?

eCommerce Marketing | 2 min read , eCommerce Features | 2 min read

Collect Customer's Feedback in Your Website with 3dFeedback

The rise of social media has given marketers a new perspective—one that changes that discounts some of the wisdom of marketing’s old guard. In the past, businesses looked at marketing as a one-way communication channel to draw in potential customers. Now, savvy marketers are starting a dialogue with their audience—and feedback forms have replaced the less effective, unpredictable surveys of yore.

eCommerce Marketing | 2 min read

Turning One-Time Shoppers into Lifetime Buyers

Turning One-Time Shoppers into Lifetime Buyers with Ecommerce Autoresponders

As an online merchant, you’ll find yourself exploring every possible channel to gain new customers. From Google Adwords campaigns, banners and ads and affiliate networks to running one time offers on deal websites like Groupon, you’ll do whatever it takes to earn their business.

eCommerce Marketing | 2 min read

Personal is profitable. How knowing your customer pays off.

Guest Post by Amy Weissfeld

Retailers don't always know who their customers are. In a physical store, salespeople can meet, greet, and learn customers’ desires. Online retailers don't have that advantage.

Yet the more we know about our customers, the more likely we are to generate additional sales during their shopping visits. This is why personalized product recommendations are proven to increase sales 10-25%. Let's take a look at how we can create the best possible customer experience for[...]

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