Have you ever Googled your name or your business' name? If you saw any random results unrelated to you and your business, you might be thinking that there is no way to knock those pages off the front page.
It’s already Q3 of 2012. Where has the time gone? Here at 3dcart, it’s gone into constant product development. We’ve spent time forming new relationships, honing old ones and developing new built-in features to help you run a more efficient store.
There is new great news for online retailers! Research firm eMarketer estimates that apparel and accessories will grow by 20 percent, to $40.9 billion this year, up from $34.2 billion in the last year.
So if you're an eTailer, you're in the right industry at the right time. But of course, the growing market opportunity doesn't necessarily mean your online apparel store will automatically see more sales. But with a little hard ( and smart) work and the right eCommerce provider, your[...]
In yesterday's SEO webinar, I received several questions on whether it is better host your blog on your store's domain or on a hosted platform like Wordpress, Blogger or Tumblr. So which is better? While there are some pros to using Tumblr like gaining in-site traffic through tags & networking, on the whole hosting your blog on the same URL as our store is better for your business' branding & SEO. But why?
Making product videos is a great way to effectively convey information, show products in use and create trust with the customer. And with YouTube now being the second most popular search engine in the world, your product videos can even bring you new customers in addition to adding value to your existing ones. If your timid abut jumping into the video production world, here are a few tips to get you started:
One of the most common and most-sale-crushing mistakes online merchants make is not giving enough product information. Product information is the lifeblood of sales - it can help sway a purchase and deter returns.
Email marketing is an essential element in eCommerce marketing and but has never been called easy. And one of the most important parts of a successful email campaign is the 'call to action' - the message that drives readers to the response you want them to complete. Writing an effective 'call to action' is part skill, part science. That's when we saw this extremely informative infographic from the guys at Litmus.com, we knew wanted to share.
There was so much much useful information, we[...]
Thanks to all who attended the webinar this Monday. Below is the recording for those that didn't get a chance to attend:
Even though it is one of the fastest growing social networks, LinkedIn's business focus makes it distinctly different from other mega-networks like Facebook & Twitter. Being soley focused on professional networking opens up the platform to offer more straight-forward marketing opportunities than other social networks. Before we dive into the world of LinkedIn marketing, here are a few things you need to know:
Big & Influential
With over 135 million users, LinkedIn's user base is massive and[...]
Yesterday we gave you Pinterest 101, but now its time to amp up your Pinning knowledge to learn how to market your store on the fast growing social network.
First, we we'll answer the most pressing question, WHY?
Pinterest users are extremly engaged and if you have a personal account you probably know why, ITS ADDICTIVE. Pinterest is a marketers dream - it has the openess of Twitter but the intimate nature of Facebook. Users feel connected with their close-knit[...]
I don't know a merchant that LOVES returns, but I do know ones that make return-ee into loyal customers.
Returns unfortunately are apart of the online process, but a return-ees are still customers and the process should be seen as a marketing opportunity.
An easy amicable kind return process can turn a one-time returnee into a loyal fan who knows they will be taken care of at every turn, why wouldn't they buy from you again?
Email marketing is becoming more and more social. If you need proof just check out GetResonses's infographic below!
Users sharing a store's email is a merchant dream, but its not just going to happen out of the blue, users need a reason to share. Its important to make it easy and enticing for users to share information with friends, both on social networks and through email.
So what can you do to help your email marketing spread across the social universe?
1. Include social links to[...]
Zippycart's infographic shows how design and messaging affect consumer shopping behavior aka online conversions! The infographic shares some really interesting facts and figures and the data reveals some really useful tips for merchants:
SISS- Say It Simple Stupid.
- Make copy simple and to the point. People want to know the who/what/when/where quickly and easily. Simple copy is effective copy.