eCommerce Marketing

eCommerce Marketing | 3 min read

PPC Resolutions for the New Year

This year make resolutions that matter! We challenge you to make 2012 the year you kicked PPC's butt - the year you tripled conversions!

Here's 5 resolutions tips to help you meet your 2012 PPC goal!

Show Off Your Numbers

 

Distinguish your text ad with specific numbers and descriptions. As soon as a user clicks 'search', they are innindated with thousands of results and hundreds of ads. I think it is fair to say most users feel a little overwhelmed.

In the sea of wordy descriptions, numbers[...]

eCommerce Marketing | 0 min read

Where Are Your Customers Looking For Information?

According to M Booth and Beyond, consumers consult different information sources for different types of purchasing decisions. Their infographic shows what source of information consumers turn to for each product category. While obviously not comprehensive enough to be conclusive, their findings can definitely help you focus your marketing efforts on the platforms that matter most to your business.

eCommerce Marketing | 1 min read

5 Tips For Marketing Digital Products

The digital revolution didn't just revolution how you shop, it also revolutionized what you shop. Instead of physical goods, many merchants are selling bits & bytes in the form of e-books, mp3 music files, downloadable images, software, videos, & product keys. With a different form of product, comes a different method of marketing.

The 5 tips for selling digital merchandise shown below will help you increase visitors and sell more digital downloads in your online store.

eCommerce Marketing | 2 min read

Recommendations 4 All Retailers

Get the Tools the Big Dogs Use

What makes Amazon an astounding $19,000 per minute? Is it advertising? Email marketing? Search? Nope. Automated personalized product recommendations are responsible – generating a whopping 25% of Amazon’s total revenue. And it’s not just Amazon seeing these kinds of results. Oracle (ATG) reports that customers who click on recommendations are three more times likely to convert, and spend 30% more.

eCommerce Marketing | 1 min read

eCommerce Video: Tips for Effective Product Videos

Using Video in eCommerce: Tips for Effective Product Videos

Is seeing really believing? Not always, but in eCommerce ‘seeing ‘ can translate into buying.

eCommerce Marketing | 2 min read

Five Reasons Why Online Stores Should Run Daily Deals

Five Reasons Why Online Stores Should Run Daily Deals

For brick-and-mortar outlet stores, running a sale is a huge way to draw in more customers. That same concept can be applied to online stores—but what’s even better than putting half of your stock on sale for a short period of time? Running a daily deal on a single item, of course!

When 3dcart, online stores will have the ability to feature a daily deal as part of their promotion efforts. As a store owner, you have the ability to slash the[...]

eCommerce Marketing | 2 min read

How Make-An-Offer Price Haggling Feature Drives Sales Higher

Savvy online comparison shoppers will always find the lowest price for their purchase—and that can be frustrating for online store owners because you don’t have the time to research every single competitor to compare prices on every single product. How do you snag some of that bargain shopper business without hiring on a researcher or spending countless hours doing the research independently?

eCommerce Marketing | 2 min read

Turning One-Time Shoppers into Lifetime Buyers

Turning One-Time Shoppers into Lifetime Buyers with Ecommerce Autoresponders

As an online merchant, you’ll find yourself exploring every possible channel to gain new customers. From Google Adwords campaigns, banners and ads and affiliate networks to running one time offers on deal websites like Groupon, you’ll do whatever it takes to earn their business.

eCommerce Marketing | 2 min read

Personal is profitable. How knowing your customer pays off.

Guest Post by Amy Weissfeld

Retailers don't always know who their customers are. In a physical store, salespeople can meet, greet, and learn customers’ desires. Online retailers don't have that advantage.

Yet the more we know about our customers, the more likely we are to generate additional sales during their shopping visits. This is why personalized product recommendations are proven to increase sales 10-25%. Let's take a look at how we can create the best possible customer experience for[...]

eCommerce Marketing | 4 min read

4 Ecommerce Tips to Increase Cyber Monday’s Online Sales

Preparing for Cyber Monday’s Online Sales - 4 Ecommerce Tips for Merchants

Since its introduction in 2005, Cyber Monday has become the biggest day for online sales. Immediately following Black Friday, consumers are in “shopping mode” and want to continue purchasing any goods that couldn’t be acquired during Black Friday sales.  Online shopping during Cyber Monday helps fill this need to complete their yearly holiday purchasing.

So, with millions being spent online during Cyber Monday, online[...]

eCommerce Marketing | 7 min read

How to Price Your Products

One of the most crucial elements to consider when building your online store is how you’ll price your products. This is one of the elements that will make or break your online venture, since mistakes in your pricing strategy can be costly. You don’t want to price your items so high that you scare away customers, but you don’t want to go so low that your profit margin is suffering.

The price of your products will play an important role in how well it sells. You'll need to consider who your[...]

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