eCommerce Marketing

eCommerce Marketing | 4 min read

Building a Hummingbird-Proof Ecommerce SEO Plan

Hummingbird could potentially threaten smaller merchants’ ability to rank for long-tail search queries, it’s true. In theory, Google’s Hummingbird algorithm update can answer long-tail questions with the types of pages that previously dominated short-tail search queries. In theory, Google's move to consolidate "answers" to questions that are essentially the same but worded differently could mean a closing of an SEO loophole for publishers and merchants who heavily targeted specific long-tail[...]

eCommerce Marketing | 6 min read

Use 3dcart’s Internal Blogging Platform to Grow Your Ecommerce Business

eCommerce Marketing | 4 min read

What 3dcart Learned at the Search Marketing Expo in NYC

 

Last week I had the opportunity to represent 3dcart's Online Marketing team at the Search Marketing Expo (SMX East) in New York City.

All in one place, the brightest minds in search marketing and social media -- and me -- convened to talk shop, explore new marketing tactics and discuss the state of search marketing. So what did we learn?

eCommerce Marketing | 2 min read

Gmail’s New Promotions Tab Is Nothing to Fear

For many online marketers and ecommerce retailers, Gmail’s new promotions tab is a source of panic, frayed nerves and uncertainty. However, after one weeds through their initial “what are we going to do now” feelings, they will soon realize there’s nothing to worry about so long as they embrace content as their king.

eCommerce Marketing | 2 min read

Facebook Graph Search: What Online Businesses Need To Know

eCommerce Marketing | 4 min read

Beyond The Basics: How To Create Product Pages That Convert

Studies tell us that 65% of shoppers abandon their cart before purchase and the average eCommerce site converts only 2.13% of traffic to sales. Fighting your way through abandoned carts to a higher conversion rate is no small task.  Every page of your site needs to usher shoppers closer to conversion, especially product pages.

eCommerce Marketing | 2 min read

How to Set Your Online Store Apart from the Competition

 

eCommerce Marketing | 2 min read

Merchant Marketing Spotlight: CAROLEE Jewelry

At 3dcart, we're always writing and sharing tips on how to effectively market your store, but sometimes the best way to learn is by example.  In our new "Merchant Marketing Spotlights" blog series, we will be looking at fellow 3dcart merchants that successfully leveraging social media, and content marketing to grow their brand and land more sales.

eCommerce Marketing | 4 min read

What is Small Business Saturday® and How You Can Participate in #ShopSmall

Amazon. Walmart. Starbucks. These names have become a part of our everyday vocabulary. As convenient as it is to have your toilet paper delivered, while Walmart prepares your order, and you pick up the coffee that you ordered via your app… doing so has also changed our lives.

eCommerce Marketing | 2 min read

Marketing Ideas By The Numbers: Holiday Ecommerce Statistics

 

eCommerce Marketing | 0 min read

What's in a name: Hearthside Collection

‘What’s in a name?’ is a new series we’re starting to learn the process behind naming some of our favorite companies. Today’s post comes from Hearthside Collection, providing Primitive Country Samplers, Pillows and Home Decor!

eCommerce Marketing | 1 min read

The Content Marketing Explosion

 

eCommerce Marketing | 2 min read

8 Tips For Making An Effective Product Video

Making product videos is a great way to effectively convey information, show products in use and create trust with the customer. And with YouTube now being the second most popular search engine in the world, your product videos can even bring you new customers in addition to adding value to your existing ones. If your timid abut jumping into the video production world, here are a few tips to get you started:

eCommerce Marketing | 3 min read

How To Educate (And Win) Customers Through Product Details

One of the most common and most-sale-crushing mistakes online merchants make is not giving enough product information. Product information is the lifeblood of sales - it can help sway a purchase and deter returns.

eCommerce Marketing | 4 min read

What is Content Marketing?

What is content marketing?

Content marketing is the creation and distribution of creative, relevant content designed to attract your target audience. It involves creating and running an ongoing blog for the purpose of engaging with people and promoting your business’s goods and services. You can use this medium to speak to potential customers, address their needs, and show them how your product can be the solution to their problems.

Many businesses, especially smaller ones, are hesitant to[...]

eCommerce Marketing | 3 min read

Pinterest Marketing: How To Do It Right

Yesterday we gave you Pinterest 101, but now its time to amp up your Pinning knowledge to learn how to market your store on the fast growing social network.

First, we we'll answer the most pressing question, WHY?

WHY PINTEREST

Engaged Users

Pinterest users are extremly engaged and if you have a personal account you probably know why, ITS ADDICTIVE. Pinterest is a marketers dream - it has the openess of Twitter but the intimate nature of Facebook. Users feel connected with their close-knit[...]

eCommerce Marketing | 1 min read

5 Ways To Make You A Customer Service RockStar

I don't know a merchant that LOVES returns, but I do know ones that make return-ee into loyal customers.

Returns unfortunately are apart of the online process, but a return-ees are still customers and the process should be seen as a marketing opportunity.

An easy amicable kind return process can turn a one-time returnee into a loyal fan who knows they will be taken care of at every turn, why wouldn't they buy from you again?

eCommerce Marketing | 1 min read

How To Make Your Email Marketing Share-Worthy

Email marketing is becoming more and more social. If you need proof just check out GetResonses's infographic below!

Users sharing a store's email is a merchant dream, but its not just going to happen out of the blue, users need a reason to share. Its important to make it easy and enticing for users to share  information with friends, both on social networks and through email.

So what can you do to help your email marketing spread across the social universe?

1. Include social links to[...]

eCommerce Marketing | 0 min read

Adding The 3dcart Shopping Widget To Your Blog

SEMSEOWizard.com  is one of our favorite bloggers for ecommerce SEO and social optimization tips. The Wizard is a big fan of 3dcart and has some awesome tutorials worth checking out. One of which is this awesome tutorial on how to add the 3dcart shopping widget to your blog like this:

eCommerce Marketing | 0 min read

The Big UnStoppable Ecommerce Wave

The guys over at Yottaa created this awesome infographic to celebrate ecommerce as a "rapidly growing channel." We think the celebration is worth sharing! Here's to an even bigger eCommerce wave in 2012!

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