Making product videos is a great way to effectively convey information, show products in use and create trust with the customer. And with YouTube now being the second most popular search engine in the world, your product videos can even bring you new customers in addition to adding value to your existing ones. If your timid abut jumping into the video production world, here are a few tips to get you started:
One of the most common and most-sale-crushing mistakes online merchants make is not giving enough product information. Product information is the lifeblood of sales - it can help sway a purchase and deter returns.
Thanks to all who attended the webinar this Monday. Below is the recording for those that didn't get a chance to attend:
Yesterday we gave you Pinterest 101, but now its time to amp up your Pinning knowledge to learn how to market your store on the fast growing social network.
First, we we'll answer the most pressing question, WHY?
Pinterest users are extremly engaged and if you have a personal account you probably know why, ITS ADDICTIVE. Pinterest is a marketers dream - it has the openess of Twitter but the intimate nature of Facebook. Users feel connected with their close-knit[...]
I don't know a merchant that LOVES returns, but I do know ones that make return-ee into loyal customers.
Returns unfortunately are apart of the online process, but a return-ees are still customers and the process should be seen as a marketing opportunity.
An easy amicable kind return process can turn a one-time returnee into a loyal fan who knows they will be taken care of at every turn, why wouldn't they buy from you again?
Email marketing is becoming more and more social. If you need proof just check out GetResonses's infographic below!
Users sharing a store's email is a merchant dream, but its not just going to happen out of the blue, users need a reason to share. Its important to make it easy and enticing for users to share information with friends, both on social networks and through email.
So what can you do to help your email marketing spread across the social universe?
1. Include social links to[...]
This year make resolutions that matter! We challenge you to make 2012 the year you kicked PPC's butt - the year you tripled conversions!
Here's 5 resolutions tips to help you meet your 2012 PPC goal!
Show Off Your Numbers
Distinguish your text ad with specific numbers and descriptions. As soon as a user clicks 'search', they are innindated with thousands of results and hundreds of ads. I think it is fair to say most users feel a little overwhelmed.
In the sea of wordy descriptions, numbers[...]
According to M Booth and Beyond, consumers consult different information sources for different types of purchasing decisions. Their infographic shows what source of information consumers turn to for each product category. While obviously not comprehensive enough to be conclusive, their findings can definitely help you focus your marketing efforts on the platforms that matter most to your business.
The digital revolution didn't just revolution how you shop, it also revolutionized what you shop. Instead of physical goods, many merchants are selling bits & bytes in the form of e-books, mp3 music files, downloadable images, software, videos, & product keys. With a different form of product, comes a different method of marketing.
The 5 tips for selling digital merchandise shown below will help you increase visitors and sell more digital downloads in your online store.
Get the Tools the Big Dogs Use
What makes Amazon an astounding $19,000 per minute? Is it advertising? Email marketing? Search? Nope. Automated personalized product recommendations are responsible – generating a whopping 25% of Amazon’s total revenue. And it’s not just Amazon seeing these kinds of results. Oracle (ATG) reports that customers who click on recommendations are three more times likely to convert, and spend 30% more.
Using Video in eCommerce: Tips for Effective Product Videos
Is seeing really believing? Not always, but in eCommerce ‘seeing ‘ can translate into buying.
Five Reasons Why Online Stores Should Run Daily Deals
For brick-and-mortar outlet stores, running a sale is a huge way to draw in more customers. That same concept can be applied to online stores—but what’s even better than putting half of your stock on sale for a short period of time? Running a daily deal on a single item, of course!
When 3dcart, online stores will have the ability to feature a daily deal as part of their promotion efforts. As a store owner, you have the ability to slash the[...]
How 3DCart 4’s New Price Haggling Feature Drives Sales Higher
Savvy online comparison shoppers will always find the lowest price for their purchase—and that can be frustrating for online store owners because you don’t have the time to research every single competitor to compare prices on every single product. How do you snag some of that bargain shopper business without hiring on a researcher or spending countless hours doing the research independently?
Turning One-Time Shoppers into Lifetime Buyers with Ecommerce Autoresponders
As an online merchant, you’ll find yourself exploring every possible channel to gain new customers. From Google Adwords campaigns, banners and ads and affiliate networks to running one time offers on deal websites like Groupon, you’ll do whatever it takes to earn their business.
Guest Post by Amy Weissfeld
Retailers don't always know who their customers are. In a physical store, salespeople can meet, greet, and learn customers’ desires. Online retailers don't have that advantage.
Yet the more we know about our customers, the more likely we are to generate additional sales during their shopping visits. This is why personalized product recommendations are proven to increase sales 10-25%. Let's take a look at how we can create the best possible customer experience for[...]