Ask 80's parody powerhouse Weird Al Yankovic about the power of viral marketing. Weird Al is back with a new album, and to launch his new album, he created a viral marketing campaign featuring 8 videos in 8 days. Word Crimes, a parody of Robin Thicke's Blurred Lines, received over 9 million views on You Tube in approximately one week. Weird Al's new album is poised to potentially debut in the Number 1 position on Billboard's 200 Chart this Wednesday, July 23. So you may be asking, what[...]
3dcart’s integration with EBay Motors can create benefits and advantages for retail automotive clients. Whether it is for cars, trucks, motorcycles, parts, accessories, or other auto-related items, EBay Motors usually is a place where consumers browse, compare prices with other merchants, and most of all –shop. Hard to find, specialty items, accessories and custom parts and products in the realm of vehicles are usually listed on EBay. For these reasons, in a move projected to bring higher[...]
We’re excited about the changes we’re making at 3dcart University!
In our continuing effort to make your e-commerce experience as exciting and fun for you as it is for us, our new articles focus on details—on the specifics of how you have to think about your online store to be successful. When you have the momentum of a big-picture vision, you don’t want the little things to trip you up.
The IRCE (Internet Retailer Conference and Exhibition) 10th annual event, held in Chicago is the biggest of its kind. Hosting hundreds of presenters who showcased all aspects of online retail, Ecommerce and merchant solutions, IRCE 2014 has provided the visitors with a glance of state of the art products in just about every field in the industry. There were a number of threads and themes during the convention, especially the whirlwinds of change that mobile commerce has brought into play.
Just because you're running an online store doesn't mean you can't also have your share of exciting events for your customers. Different events -- like product launches, contests and special giveaways -- are also effective for attracting new customers.
As an online retailer, it's important that you also host an event every now and then to keep existing customers loyal to your brand. Events keep your visitors interested and excited about your brand opens the opportunity to gain some feedback[...]
To understand search engine optimization, first you’ve got to understand search engines. Search engines’ primary directive is to provide answers to questions. To do so, search engines crawl and index and rank millions of web pages. The ranking is really just the order in which search engine algorithms expect those web pages to best answer the question posed by each search query, from most likely to answer the question to least likely.
When you think of keywords, the foundation of all things[...]
Designed with our customers in mind, 3dcart makes a move to increase brand awareness and increase sales of our customer's products. We are currently in the process of rolling out eBay integration to all customers that have a Professional + Plan or higher. Merchants currently using 3dcart will be able to double-up on their sales platforms and utilize additional forms of check-outs, including PayPal through eBay. Many retail on-line stores already use the additional outlet which eBay[...]
Google Universal Analytics is an updated version of Google Analytics that promises more features and better insights for your business.
Here are some of the benefits of Google Universal Analytics:
Universal Analytics can collect data from mobile apps and other devices such as gaming consoles and even kiosks! With Google Universal Analytics, you will be able to track all metrics from your website and your mobile application in one account. The Universal Analytics cookie is able to identify[...]
Content marketing is the creation and distribution of creative, relevant content that attracts your target audience. You should speak to them, their needs and how your product is their solution. Major holes exist in small business’ content marketing strategies. Here’s what the numbers say:
Have you ever felt giddy with desire or madly in love?
This is the exact feeling you need to evoke in your customers as they go through the products in your online store. Believe it or not, stunning photos alone are not enough to make your customers fall head over heels for your merchandise.
You need well-written, exciting, and utterly compelling product descriptions to accompany the images. So how do you do that? Well, here are several helpful tips that can guide you in creating[...]
Racking your brain for more ideas on how to grow your online business? Marketing your products and services on the Internet may seem like hard work, but it can be a breeze when you have the right tools.
Here’s a great way to fast-forward your success... by enjoying a marketing boost from BoostSuite, one of the 3dcart apps we're offering our merchants.
Still a bit fresh out of its beta launch, the new Google Universal Analytics is no doubt making waves across the vast terrains of eCommerce. After all, it's the latest offering of Google for business owners who intend to monitor the progress of their websites and apps as well as track the activities of targeted web users across various platforms.
So what is it?
Google Universal Analytics is the upgraded version of Google Analytics. It's a valuable tool in gathering useful data for your[...]
After all the hard work that went into designing your website, coming up with stunning photos and descriptions for your products, and all that e-commerce jazz, you're finally ready to get launched!
So how do you go about opening your store for business?
Follow these 5 steps to have an unforgettable online store opening:
We want to see you succeed as an online business because, the way we see it, your success means our success. That's why we make sure you have the latest in SEO capabilities available in your online store. Our SEO tools turn complex optimization functionalities into user-friendly, easy-to-use options.
Today, we're happy to announce 3dcart Version 6.2, our latest, most advanced 3dcart version yet -- and it's full of new and improved SEO features...
Picture this: A potential customer types in your URL in his iPad and is greeted by a jumbled layout of images and text boxes with missing buttons to click on. Do you think he'll likely stick around to further explore your online store? It's more probable that he'll look for another store that appears more attractive and organized and will allow him to navigate easily.
This is often the case when your website doesn't have a responsive design. The downside is that you might actually be losing[...]
We know you have many questions about how best to utilize 3dcart’s software to build your business. That’s why we created 3dcart University. Within our many practical articles and how-to tutorials you will find realistic step-by-step instruction to take you to the top of the e-commerce class! We work tirelessly to be your partner in building your online presence, and your business.
Hummingbird could potentially threaten smaller merchants’ ability to rank for long-tail search queries, it’s true. In theory, Google’s Hummingbird algorithm update can answer long-tail questions with the types of pages that previously dominated short-tail search queries. In theory, Google's move to consolidate "answers" to questions that are essentially the same but worded differently could mean a closing of an SEO loophole for publishers and merchants who heavily targeted specific long-tail[...]