eCommerce Marketing

eCommerce Marketing | 2 min read

7 Ways to Increase Traffic and Sales with Content Marketing

Many merchants focus on traditional marketing campaigns to drive traffic to their existing content. However, taking a more natural approach to both attract and convert shoppers can provide a noticeable boost in your organic sales, and in the average lifetime value of your customers. Such content marketing efforts can complement and enhance your other marketing efforts, and provide an overall sales lift. Here are some examples of ways that you can leverage content to improve your bottom line:

eCommerce Marketing | 2 min read

Tips for Eye-Catching Call-to-Action Buttons

Call-to-Action (CTA) buttons are a great way to get your visitors engaged. Online shoppers appreciate straightforward links that accurately state what clicking will do, e.g. "Add to Cart" as opposed to "Learn More." People also have an innate curiosity when it comes to pushing a button; there's just something tempting about them. These are some of the psychological reasons CTA buttons can be very effective: they draw attention by presenting clear instructions and looking so clickable.

eCommerce Marketing | 1 min read

Using Group Deals to Market Your Products

Did you know your 3dcart store comes with a built-in Group Deals module? With Group Deals, you can create a limited-time offer that requires a certain target number of purchases before the discount will be honored. This can be a very effective way of marketing a product, because it combines the urgency of a deadline with the incentive to share the sale with others. Basically, they are made to go viral.

eCommerce Marketing | 2 min read

Quick Tips for Effective Facebook Advertising

In the past decade, social media has taken the world by storm, with Facebook the most popular platform by far. Owners of brick-and-mortar and online stores alike have discovered Facebook as a great way to get the word out about their products, find new customers, and interact with fans. In fact, it's almost unheard of in 2017 for a business to not have a Facebook page.

eCommerce Marketing | 4 min read

These 5 eCommerce Marketing Methods Will Give You the Upper Hand

What eCommerce marketing methods are being used to gain more conversions by online retailers? While there isn’t one standardized answer here – as most marketers have quite a few weapons in their digital arsenal – there are a few that stand out. There most certainly is a science to digital marketing. And while a certain approach may work like a charm for one retailer, it’s never assured that it works across the board for another.

eCommerce Marketing | 1 min read

Small Business Saturday is Next Week: Here’s How to Take Advantage

The struggle of the small business is well-known. At times it can feel impossible to compete with the big-name companies who are able to offer vast inventory at rock-bottom prices. But did you know that small businesses employ over half of the US population and greatly outnumber large corporations? It can be said that small business is the lifeblood of America.

A small business is defined as any business with fewer than 500 employees, but the majority are owned and operated by a single[...]

eCommerce Marketing | 1 min read

5 Tips for Ecommerce Advertisers

As an online retailer, how do you bring more searchers to your website? Especially, searchers that are ready to buy.

eCommerce Marketing | 3 min read

5 Tips for Merchants to Create Effective Videos

[embed]https://youtu.be/kKSo7bnk5JM[/embed]

eCommerce Marketing | 3 min read

4 Ways to Write Blog Posts That Actually Get Noticed

So you want to start a blog. From both a marketing and branding standpoint, that’s fantastic news! A blog is a resource you totally control and one you can use to express yourself, communicate with your audience, and promote whatever goods and services you have on deck.

The problem is this: with some 2 million blog posts written every day, how in the world are you going to stand out?

Lucky you, we’ve got 4 pretty good ideas.

eCommerce Marketing | 4 min read

5 Awesome Benefits of Google Shopping ads

Since their launch in 2010, Google Shopping Ads have steadily become an important part of successful eCommerce marketing. These ads have consistently proven themselves to be more effective than traditional PPC Google text ads, and businesses of all sizes are taking note. In the first quarter of 2018, 76.4% of retail search ad spending was directed to Google Shopping Ads.

Over the last several years, Google Shopping Ads have evolved into a profitable marketing channel for many businesses.[...]

eCommerce Marketing | 0 min read

Boost Your Online Store’s Exposure with 3dcart’s New Marketing Dashboard

 

Setting up, launching, and managing an online store is inarguably a great deal of work, even when you’re having fun every step of the way. But at a certain point after launch, you’ll undoubtedly start wondering how you can increase your store’s sales and traffic.

eCommerce Marketing | 2 min read

How to Win Back Potentially Lost Sales with Google Shopping ads

Google any product these days, and roughly 80% of your mobile screen will feature sponsored results. While text-based ads comprise a lot of this space, it’s Google Shopping ads, with their captivating images and price information, that are drawing the eyes and attention of most search users.

eCommerce Marketing | 2 min read

5 Tips for Optimizing Your Google Shopping ads

eCommerce Marketing | 3 min read

The ultimate primer to affiliate marketing

In the most basic and straightforward way to describe it; affiliate marketing is the name given to having your own band of loyal promoters.

eCommerce Marketing | 4 min read

5 Retargeting Tricks for E-Commerce

What’s the conversion rate of your shop? Around 2%? That’s more than likely, and it’s not a bad result. If you report higher rates, then good for you! However, if you report lower rates, maybe you should look into this issue.

eCommerce Marketing | 3 min read

How to keep Momentum after a Kickstarter Campaign

Kickstarter campaigns are becoming the norm for new products sold online. People love contributing to and sharing these campaigns to their friends, family, and social media followers. There is something about helping-the-little-guy that compels people to spread the word; to do their part to gain awareness of a new idea. But, what happens after the Kickstarter has ended and the intrinsic coolness and newness of your product wears off?  You need to be proactive to continue getting your product[...]

eCommerce Marketing | 2 min read

Boost Sales and Traffic with Affiliate Marketing

Affiliate marketing is a powerful sales channel that when implemented correctly, can drastically boost sales for your eCommerce business. If you’re not familiar with affiliate marketing, it’s a type of performance-based marketing where other websites will advertise your store. In return, you’ll reward affiliates with a percentage of every sale they send your way.

eCommerce Marketing | 3 min read

10 Easy Content Marketing Ideas for Your eCommerce Store

eCommerce Marketing | 2 min read

7 Easy-to-Implement Strategies for Acquiring New Customers

eCommerce Marketing | 5 min read

How to Design an Awesome Welcome Email

The welcome email, typically triggered upon joining a mailing list, is one of the most important emails a customer will receive during the course of their relationship with a business. As the crown jewel of any retailer’s email marketing effort, the welcome email sets the tone for the type of relationship a business hopes to build with its customers, and can serve to aid or hinder a brand’s image.

Whether a welcome message is presented in a magazine style ad or more of a hero image[...]

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