Many merchants focus on traditional marketing campaigns to drive traffic to their existing content. However, taking a more natural approach to both attract and convert shoppers can provide a noticeable boost in your organic sales, and in the average lifetime value of your customers. Such content marketing efforts can complement and enhance your other marketing efforts, and provide an overall sales lift. Here are some examples of ways that you can leverage content to improve your bottom line:
Call-to-Action (CTA) buttons are a great way to get your visitors engaged. Online shoppers appreciate straightforward links that accurately state what clicking will do, e.g. "Add to Cart" as opposed to "Learn More." People also have an innate curiosity when it comes to pushing a button; there's just something tempting about them. These are some of the psychological reasons CTA buttons can be very effective: they draw attention by presenting clear instructions and looking so clickable.
Did you know your 3dcart store comes with a built-in Group Deals module? With Group Deals, you can create a limited-time offer that requires a certain target number of purchases before the discount will be honored. This can be a very effective way of marketing a product, because it combines the urgency of a deadline with the incentive to share the sale with others. Basically, they are made to go viral.
In the past decade, social media has taken the world by storm, with Facebook the most popular platform by far. Owners of brick-and-mortar and online stores alike have discovered Facebook as a great way to get the word out about their products, find new customers, and interact with fans. In fact, it's almost unheard of in 2017 for a business to not have a Facebook page.
What eCommerce marketing methods are being used to gain more conversions by online retailers? While there isn’t one standardized answer here – as most marketers have quite a few weapons in their digital arsenal – there are a few that stand out. There most certainly is a science to digital marketing. And while a certain approach may work like a charm for one retailer, it’s never assured that it works across the board for another.
The struggle of the small business is well-known. At times it can feel impossible to compete with the big-name companies who are able to offer vast inventory at rock-bottom prices. But did you know that small businesses employ over half of the US population and greatly outnumber large corporations? It can be said that small business is the lifeblood of America.
A small business is defined as any business with fewer than 500 employees, but the majority are owned and operated by a single[...]
As an online retailer, how do you bring more searchers to your website? Especially, searchers that are ready to buy.
The start of a new year is a time to reflect on the past and plan goals for the future. If your social media strategy isn’t as successful as it used to be, maybe it’s time to revamp your marketing plan. We’ve compiled 10 social media marketing ideas to spark a new change for your eCommerce business in 2017. It’s not too early to be thinking ahead.
Since their launch in 2010, Google Shopping Ads have steadily become an important part of successful eCommerce marketing. These ads have consistently proven themselves to be more effective than traditional PPC Google text ads, and businesses of all sizes are taking note. In the first quarter of 2018, 76.4% of retail search ad spending was directed to Google Shopping Ads.
Over the last several years, Google Shopping Ads have evolved into a profitable marketing channel for many businesses.[...]
3dboost has made waves in eCommerce as one of 3dcart's most powerful abandoned cart recovery tools. Fully customizable and packed with innovative features, this robust marketing app is one of 3dcart's most exciting solutions for helping merchants drive sales and reduce bounce rates. But if you’re thinking 3dboost’s only purpose is to combat cart abandonment, think again.
Chock-full of features and capabilities, 3dboost gives you the power to create nearly any type of enticing offer,[...]
Millions of retailers experience a huge number of lost sales every year due to cart abandonment – a whopping $18 billion, to be precise. That’s because 67.89% of all shopping carts are abandoned before the customer completes a sale. If you’re an online merchant, you’re either knowingly or unknowingly feeling the effects of this worrisome statistic.
Yet despite the horror of this seemingly inescapable nightmare, all hope isn’t lost. While it may not be possible to prevent all instances of[...]
Google any product these days, and roughly 80% of your mobile screen will feature sponsored results. While text-based ads comprise a lot of this space, it’s Google Shopping ads, with their captivating images and price information, that are drawing the eyes and attention of most search users.
In the most basic and straightforward way to describe it; affiliate marketing is the name given to having your own band of loyal promoters.
Kickstarter campaigns are becoming the norm for new products sold online. People love contributing to and sharing these campaigns to their friends, family, and social media followers. There is something about helping-the-little-guy that compels people to spread the word; to do their part to gain awareness of a new idea. But, what happens after the Kickstarter has ended and the intrinsic coolness and newness of your product wears off? You need to be proactive to continue getting your product[...]