In marketing, the focus of many businesses is exclusively on attracting new customers. It’s an appealing and exciting route that many merchants believe will lead to higher sales and profits. While true, customer retention is just as critical to long-term success, and is actually much cheaper than acquiring new customers. In fact, the cost of acquiring a new customer is 5 to 10 ten times more expensive than retaining an existing one! Unless you’re a new business just starting out, your[...]
Conversion Optimization | 3 min read
Popups have earned themselves a bad reputation over the years. No doubt at some point or another you’ve earnestly sought the X of one of these intrusive windows. Their ill-timing presence often leads to browsing and shopping disruptions, provoking annoyance in the most patient of web surfers.
When you see a book on the shelf or a friend gives you one as a gift, does it ever occur to you that this is some sort of marketing ploy? For most, if not all--- hardly.
Well, it's for this reason that a lot of online marketing experts agree that ebooks actually make wonderful promotional tools for ecommerce. After all, they're basically designed to inform or entertain, not sell anything. This is why you ought to consider coming up with your own ebooks in order to market your business[...]
Conversion Optimization | 5 min read
The eCommerce marketplace is a large and ever-growing swath that sees thousands of new entrants each day. According to Statista.com, between the years 2002-2013, eCommerce sales ballooned from just $72 billion to a staggering $322 billion per year. They are estimated to increase exponentially in the short years that lie ahead, as mobile shopping truly takes force. Anyone with motivation, a computer, an internet connection and something to sell can hop on the eCommerce bandwagon and become a[...]
Retailers of all sizes spend thousands of dollars on search engine marketing, and yet 98% of visitors leave a site without buying anything. Personalization is key to effectively capturing, converting and re-engaging shoppers to boost conversion and sales.
On average, 75% of online shoppers abandon their shopping carts and don't push through with their purchase. If you've been ignoring these potential buyers, you're missing out on a lot of business.
Conversion Optimization | 3 min read
If you’re an online store owner who fails to showcase amazing photographs of your inventory, then you mind as well take the money out of your wallet and set it ablaze.
If you want to thrive in the eCommerce Ocean, then I highly suggest you get behind the following tips for product photo optimization. Choose to ignore them and do so at your own peril.
Conversion Optimization | 2 min read
For many of us, summertime is filled with sun-soaked days spent away from our computers. And while online consumers are reaching for golf clubs and tanning lotion instead of keyboards, e-store owners are experiencing a sharp dip in sales.
There's is much to be said about cart abandonment .. and we have! We recently wrote about some interesting facts and figures here, and also in our 3dcart university, as well as posted an interesting infographic here . While there is much to be said, there are 3 facts that every merchant must know to understand cart abandonment. FACT: Price is crucial.
Zippycart's infographic shows how design and messaging affect consumer shopping behavior aka online conversions! The infographic shares some really interesting facts and figures and the data reveals some really useful tips for merchants:
SISS- Say It Simple Stupid.
- Make copy simple and to the point. People want to know the who/what/when/where quickly and easily. Simple copy is effective copy.
'Abandoned Cart' - the words are enough to send chills down a merchant's spine.
Loading time is an important part of any website’s user experience, but it is vital in eCommerce. Sometimes we can get caught in the aesthetics of a site and end up sacrificing speed. Unfortunately slow loading time, not bad design, is a leading cause of site abandonment. Check out KissMetric's infographic below to learn more about the affects of a slow site. Then use our 3 tips to help better your load time and your conversion!
Holiday PCC is beyond competitive. CPCs rise as more players enter the game and regular competitors bump up their budgets.
Haven’t looked into the benefits of setting up Autoship yet? If you’re trying to build a larger customer base and make more money, Autoship is a great way to streamline your revenue and create a more efficient business process.