It’s no secret that offering Black Friday and Cyber Monday deals can help you drive online store sales like crazy.
In fact, research shows that 30% of annual retail sales occur between Black Friday and Christmas.
Why is that the case?
Because the limited-time discounts around the holidays create urgency.
Shoppers get their wallets out, eager to pounce on the best deal they can find. They feel like they can’t wait around to take action. If they do wait around, they’ll miss out.