For every e-commerce company that exists, there is another with a similar offering and similar products.
Customers don’t have to shop with you and in most cases, they have no loyalty to you. So, if you want your e-commerce business to succeed you need to have a serious think about your pricing because it will play an important role in how well it sells.
More specifically, you need to think about how you optimize your pricing. Pricing optimization is an ongoing approach that seeks to help you[...]