Shopping cart abandonment is a problem for nearly every online merchant, and it can seem like a pretty big obstacle. How do you stop customers from abandoning their carts? Why do they abandon them in the first place? How much is this costing you in sales? These are all questions that need to be answered before you can effectively address the problem.
If you're a Big Cartel online store owner getting sick of the limited functionality, growth-stifling product cap, and limited support, you're probably thinking about switching platforms. But maybe you're putting it off, worried that you might lose all your data, or because of the low Big Cartel pricing. You have years' worth of products and customers, and your own web design, and the idea of losing it all in a flash probably makes you feel ill.
If you're a Volusion store owner and have become fed up with the restricted payment options, lack of features, and tons of hidden and unexpected fees, you're probably looking for a new platform. Naturally, you may be nervous about making the switch.
If you're a Shopify store owner tired of transaction fees and limited payment gateways, you're probably thinking about switching platforms. But how can you be sure your years' worth of data and hard work will survive the move intact?
Providing shoppers with a seamless on-site search experience is one of the most important elements of running an eCommerce store.
Conversion Optimization | 5 min read
It’s no secret that offering Black Friday and Cyber Monday deals can help you drive online store sales like crazy.
Cart abandonment plagues online stores of every industry, every day. Whether you’re the owner of a niche crafts shop or a popular, growing brand, you’re losing sales.
According to industry research, today’s average online shopping cart abandonment rate is an astonishing 68.63%. That means you’re losing nearly seventy out of every one hundred sales to abandoned shoppers, and more importantly, that your revenue is potentially only a fraction of what it could be.
Abandoned carts are[...]
Sometimes, when a customer is about to abandon their purchase, it won't take much to make them change their mind. If only you could catch them at that exact moment, before they close the tab and leave the page.
You could send them a quick offer to bring them back from the edge — say, 20% off, or free shipping, and then they'd smile and complete their purchase and you'd make a sale, rather than having yet another abandoned cart. The key is catching them at the right moment, and 3dcart[...]
Millions of retailers experience a huge number of lost sales every year due to cart abandonment – a whopping $18 billion, to be precise. That’s because 67.89% of all shopping carts are abandoned before the customer completes a sale. If you’re an online merchant, you’re either knowingly or unknowingly feeling the effects of this worrisome statistic.
Yet despite the horror of this seemingly inescapable nightmare, all hope isn’t lost. While it may not be possible to prevent all instances of[...]
Conversion Optimization | 2 min read
A digital receipt, delivered straight to your customer’s inbox, is a powerful marketing channel that many businesses fail to fully utilize. Email receipts are an easy way for small and large businesses to establish powerful call-to-actions and promote free, revenue-generating advertising.
While the primary purpose of an email receipt should always be functional and never marketing-oriented, that doesn’t mean there isn’t room to incorporate tactics that will increase revenue. An excellent[...]
For online retailers, increasing your Average Order Value (AOV) can be quite the tedious, challenging affair, especially when your sales depend on specific top-selling products. If you’re aiming to increase your average order value without increasing product prices, check out the following easy to implement tactics that will bump up your AOV while simultaneously promoting a positive shopping experience.
Conversion Optimization | 3 min read
In marketing, the focus of many businesses is exclusively on attracting new customers. It’s an appealing and exciting route that many merchants believe will lead to higher sales and profits. While true, customer retention is just as critical to long-term success, and is actually much cheaper than acquiring new customers. In fact, the cost of acquiring a new customer is 5 to 10 ten times more expensive than retaining an existing one! Unless you’re a new business just starting out, your[...]
Popups have earned themselves a bad reputation over the years. No doubt at some point or another you’ve earnestly sought the X of one of these intrusive windows. Their ill-timing presence often leads to browsing and shopping disruptions, provoking annoyance in the most patient of web surfers.
When you see a book on the shelf or a friend gives you one as a gift, does it ever occur to you that this is some sort of marketing ploy? For most, if not all--- hardly.
Well, it's for this reason that a lot of online marketing experts agree that ebooks actually make wonderful promotional tools for ecommerce. After all, they're basically designed to inform or entertain, not sell anything. This is why you ought to consider coming up with your own ebooks in order to market your business[...]
Conversion Optimization | 5 min read
The eCommerce marketplace is a large and ever-growing swath that sees thousands of new entrants each day. According to Statista.com, between the years 2002-2013, eCommerce sales ballooned from just $72 billion to a staggering $322 billion per year. They are estimated to increase exponentially in the short years that lie ahead, as mobile shopping truly takes force. Anyone with motivation, a computer, an internet connection and something to sell can hop on the eCommerce bandwagon and become a[...]
Retailers of all sizes spend thousands of dollars on search engine marketing, and yet 98% of visitors leave a site without buying anything. Personalization is key to effectively capturing, converting and re-engaging shoppers to boost conversion and sales.
On average, 75% of online shoppers abandon their shopping carts and don't push through with their purchase. If you've been ignoring these potential buyers, you're missing out on a lot of business.