Content Marketing

eCommerce Marketing | 6 min read , SEO | 6 min read , Content Marketing | 6 min read

Do You Need to Blog for eCommerce Websites?

The general answer for anyone who wants to run a successful online business is “yes.” Although it’s not a requirement for having a successful eCommerce website, a blog can do wonders to improve traffic and, therefore, sales and profits.

Before I even go any further, here are some interesting statistics to consider:

  • More than 50% of blog readers are online shoppers.
  • 61% of U.S. online shoppers gain more confidence about making a purchase based on recommendations they read in blogs.
  • 60% of[...]

eCommerce Marketing | 2 min read , Content Marketing | 2 min read

7 Ways to Increase Traffic and Sales with Content Marketing

Many merchants focus on traditional marketing campaigns to drive traffic to their existing content. However, taking a more natural approach to both attract and convert shoppers can provide a noticeable boost in your organic sales, and in the average lifetime value of your customers. Such content marketing efforts can complement and enhance your other marketing efforts, and provide an overall sales lift. Here are some examples of ways that you can leverage content to improve your bottom line:

SEO | 3 min read , Content Marketing | 3 min read , Starting a Business | 3 min read

How to Craft an Awesome About Us Page

When building your eCommerce store, it can be easy to get distracted by the design, products, and prices that make up the meat of your website, and neglect to add the important content that’ll help your store stand head and shoulders above your competitors. But content is key to succeeding long-term in eCommerce’s shark-filled-waters, and there’s no page more important for establishing a compelling presence of warmth and personality than your About Us page.

Your About Us page serves a number[...]

SEO | 2 min read , Content Marketing | 2 min read , Starting a Business | 2 min read

How to Create a Google+ Brand Page for Your Online Store

This week Google+ finally launched their Pages feature, which allows users to create branded pages for businesses. Check out 3dcart's Google + page here!

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