As every online merchant knows, online reputation can make or break a store. Its important to monitor online conversations mentioning your brand's reputation both good and bad.
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To any consumer, the very first introduction of a brand is its logo. A logo to a brand is as important as a signature to a person, without which the identity of both is incomplete. To understand just about how strongly a logo influences the mind; think of any big brand name like Nike. Your mind immediately projects a little swoosh.That is the power of a logo. You didn’t think about shoes or sportswear because to a consumer the logo is the brand.