Yes, social media is definitely taking up a huge portion of the ecommerce pie. It's playing a major role in the online shopping arena. But there are plenty of e-businesses that have yet to discover how to maximize the playing field. More often than not, majority of brands are focused mainly on Facebook and Twitter. These days, Instagram's quickly catching up.
If you've already been marketing on these platforms for quite some time now, it's time to give another one a shot. In particular, online stores should be utilizing Pinterest because it's primarily visual and will be greatly appropriate for your purposes.
What is Pinterest?
Pinterest is a social image site which allows users to organize and share image bookmarks in visually beautiful way.
Why Pinterest for eCommerce?
Pinterest users are extremly engaged and if you have a personal account you probably know why, ITS ADDICTIVE. Pinterest is a marketers dream - it has the openess of Twitter but the intimate nature of Facebook. Users feel connected with their close-knit following enough to pin and share things, but because Pinterest is open, everything is searchable!
Users cannot login to Pinterest without being bombarded by their friends pins, making it all too tempting not to repin images they like to their own boards. This sort of 'social stealing' promotes tremendous peer-to-peer sharing, aka viral sharing. With the right momentum, your pins have the potential to been seen by thousands of users ( potential customers).
Links That Last
Like we pointed out yesterday, each pin is linked to its online origin which means pinning is a sort of link-building. Although the links are not 'do follow" links ( meaning they have no affect on seo), users information is always available so even months after someone pins your products, people can stumble unto your store.
Like other social networks before it, Pinterest offers online merchants a chance to extend their brand, become more social and engage users.
Pin: Using their bookmarked or through their mobile app, users can 'pin' images from any site on the web. Each 'pin' is a link to the website where the image originated.
Board: Users have “boards” which help them organize their images into categories like “recipes” or “style.”
Follow: Users can choose to follow one of your specific boards or choose to follow you, which automatically follows all of your boards.
Repin: All of Pinterest's content is open, meaning that your friends ( pulled in from social networks) or total strangers can browse your pins and boards. They can choose to 'repin' your content to their boards.
Activity: The 'viral' nature of Pinterest comes from users being about to see each others activity on their home screen in a stream that resembles Twitters 'stream.'
To get you started, simply open a business account at Pinterest and follow these 8 amazing tips for marketing:
1. Optimize Your Profile and Boards.
When dealing with social media, you still have to keep SEO in check. This means that you ought to optimize your profile page, board descriptions, and captions. You don't need to throw in a lot of keywords but you do have to craft the content wonderfully.
Make your branding consistent--- use the same basic colors as your website design, incorporate your company logo if you can, write text with the same language or style you use in other marketing materials and on your site.
Also double-check each element to ensure that they are relevant and helpful to the overall message you wish to convey.
2. Post Stunning Photos.
You can't have blurry or grainy pictures on Pinterest, or else you say goodbye to a good reputation and watch your marketing go down the drain!
It's very important to post high quality images only. After all, this platform is all about visuals. Hence, you have plenty of competition on board. Having stunning photos will make your posts stand out and capture people's attention over others. What's more, you're marketing an online store and great images make a big difference in making your products look more appealing.
3. Utilize Rich Pins.
Have you ever heard of "rich pins"? Well, these are the product-related pins that have become so popularly used by businesses on Pinterest. With such pins, you don't have to just post an image with a caption. You can officially include significant details about your products such as how much they cost and where they can be bought. What's more, you can put your logo on the pin.
According to research, these rich pins attract more potential buyers and have better click-throughs than the ordinary ones. When shoppers are searching for certain items, they are more likely to find your products too.
4. Repin, Comment, and Like.
No, you can't be passive on Pinterest. It's a social network, after all. Thus, you must also interact with other users by browsing through their boards, liking pins, and commenting. It would also be good to repin stuff that inspire or interest you from time to time.
When you do these things, you'll definitely encourage others to follow you, like and comment on your own posts, and repin them too. This way, your content can spread like wildfire!
The more you become active, the better you get to market your Pinterest account and your online business. Think of it as a fun marketing strategy.
5. Take Advantage of Pinterest Analytics.
You heard it right. Pinterest has got its own analytics tool that you can use to study which of your pins are most popular and are repined by others, what users who like your pins are interested in, and more.
This way, you can gather helpful information on your market and on how people perceive your posts. Such insights will surely aid your product development, marketing strategies, and the other aspects of your business.
6. Include "Pin It" Buttons on Product Pages.
When you're using Pinterest for ecommerce, it's essential to place "Pin It" buttons on your product pages within your online store. You never know who among your visitors and consumers will suddenly get inspired by something and would love to share your content on their own Pinterest accounts.
7. Embed Your Boards into Your Online Store.
It's not enough to merely include those "Pin It" buttons in your site. Why don't you also embed some of your interesting Pinterest boards into your e-store? This will certainly be more eye-catching and fascinating, encouraging even those passing through to check out your Pinterest account.
Sometimes, you might not make a sale right then and there. But if you catch their eye and eventually get to interact through social media, you'll likely convert someone into an actual buyer eventually.
8. Spread the Word.
Of course another vital tip you shouldn't forget--- spread the word! Go out there and tell people about your Pinterest account. Aside from the above-mentioned suggestions, you may want to inform your newsletter subscribers, Facebook page fans, loyal clientele, event attendees, and more. If you have a physical shop, post the info there as well.
Try following these 8 simple tips for your Pinterest venture and your business will undoubtedly get hoisted up the ecommerce pedestal.