eCommerce Blog

Conversion Optimization | 7 min read

9 Ways to Reduce Cart Abandonment Using Psychology

An abandoned cart in eCommerce is worse than a rusty old shopping cart in the middle of a parking lot. When you’re selling online, someone adding items to their cart and then exiting without making a purchase represents lost revenue, flaws in your conversion strategy, and could even signal poor UX.

However, if your online store is facing high levels of cart abandonment, you’re not alone. According to The Baymard Institute, 69.89% of carts are abandoned -- that’s more than half the shoppers[...]

Conversion Optimization | 8 min read

4 CRO techniques that actually work

So you have a great website that has great content, your SEO is on point, and you are regularly producing excellent content, but why aren’t you able to convert?

This is a question several business owners and marketers ask themselves every day. Sure, driving traffic and search engine performance is one thing, but converting visitors into paying customers is a whole other ball game. This is where Conversion Rate Optimization (CRO) comes into play.

The basic premise of CRO is simple: to make[...]

Apps & Integrations | 4 min read

What are my options for expanding into multichannel sales?

We know that multichannel shopping is the new norm. In fact, almost 75% of today’s consumers are multichannel buyers, and people who shop on more than one channel spend an average of 4% on in-store transactions and 10% more on online transactions than single-channel shoppers.

What’s more, customer retention rates sit at 89% for multichannel businesses compared to just 33% for single-channel businesses.

In other words, choosing a multichannel sales strategy is beneficial both in terms of[...]

Web Design | 8 min read

How to Write a Great About Us Page

Humans are naturally inclined to do business with other humans, not companies. Online businesses needed a way to connect with their customers and build relationships. Thankfully, there’s a valuable resource already at their fingertips: the About Us page. Unfortunately, in the online world, the About Us page is generally treated as little more as an afterthought. Sometimes, that’s ok. At other times it can leave potential customers confused and scrambling for more information.

Your About Us[...]

eCommerce Marketing | 4 min read

What is Google Shopping and Why Does it Matter for Ecommerce Sellers?

In its latest iteration, Google’s ecommerce-targeted advertising holds massive potential for ecommerce stores large and small. Google Shopping isn’t really new — if you’ve used Google to research a purchase in the last several years, you’ve probably seen these ads.

But it continues to grow exponentially each year. Between 2015 and 2016 alone, mobile searches that triggered Shopping ads grew by 117%. That’s why ecommerce brands are jumping at the chance to bid for ads that empower users with[...]

SEO | 5 min read

The Guide to Using Guest Blogging as a Link Building Strategy

Want to give guest blogging a shot but don’t know where to start?

Don’t worry, we’ve got you covered!

Despite so many other ways to promote your business, like Instagram or Snapchat, 53% of marketers still claim that blogging is their top priority when it comes to inbound marketing. That’s why many of them choose to invest in guest blogging as an effective link building strategy.

Nevertheless, guest blogging is a rather controversial topic and many marketing professionals still remain[...]

SEO | 8 min read

OK Google, how to Optimize an Ecommerce Site for Voice Search?

The voice recognition industry is growing rapidly and it’s expected to exceed $601 million by 2019. Of course, the voice tech is getting smarter and more sophisticated daily. Stats show that Google’s technology is now 95% accurate. And, the most beautiful thing about it is that it’s now available to anyone. You need only a smartphone to conduct voice search queries and give voice commands. Most importantly, it’s making our lives much simpler. You can now find the desired information easily,[...]

Digital Payments | 3 min read

What is an Interchange-Plus Pricing Merchant Account?

Do you know which credit card pricing plan you’re on? This may seem like a basic question, but there’s a lot that goes into credit card payment processing. If you’re scratching your head, try thinking back to your initial merchant account setup.

If you were in a rush to get up and running (and who can blame you? The costs of starting even an online store are high), you may have partnered with a payment facilitator. These providers offer one pricing model — flat pricing. Just as the name[...]

Shipping & Fulfillment | 6 min read

How to Handle Holiday Shipping in 2018 Like a Boss

The holiday season is approaching, and 2018 is expected to be bigger than ever for ecommerce. Statista reports holiday ecommerce growth is projected to gain 15% this year. This means even more items being shipped between the peak months of November 2018 through most of January 2019.

To prepare for the holiday rush, UPS has hired 100,000 seasonal employees to handle the extra work, a sizable increase of 5.3% from last year. Rival shipping company, FedEx, says it’s hired 55,000 more workers, a[...]

Starting a Business | 11 min read

How to Start an Online T-shirt Business Today

The t-shirt industry is booming. According to some reports, t-shirt retailers can expect a compound annual growth rate (CAGR) of about 11.5 percent through 2025. What's more, thanks to printing technologies, drop shipping, and easy-to-use ecommerce platforms,  it has never been simpler or faster to start an online t-shirt business.

So let's put t-shirt retailing in perspective. First, there is a lot of demand. The humble t-shirt is a staple of casual wear the world over. It's as likely to be[...]

Starting a Business | 4 min read

Best Practices of Using AI in E-Commerce

With the advancements in technology and the innovation of the internet, starting an online business is becoming increasingly more popular. These websites and companies can be extremely profitable and can have a much lower overhead costs than a traditional business. There are hundreds out there and they sell a wide variety of different things.

While they can be lucrative and quite worthwhile to run, it’s not always easy. When running an E-commerce website or store, it can be a hassle to find[...]

Starting a Business | 5 min read

5 Reasons Amazon Sellers Should Open Their Own Online Store

If you're selling on Amazon, you're already on one of the world's biggest marketplaces. If you're doing well, you might wonder what benefits starting your own online store can offer you. Aren't you already serving a customer base of millions?

Sure, but as it turns out, having your own website with an integrated online store will help your business in several ways, and not just by skipping Amazon's seller fees.

Here are five reasons you should start your online store today.

Holiday Shopping | 5 min read

Tis the season to be jolly! Holiday shopping and rewards

As per Deloitte’s 2017 holiday survey, holiday shopping season accounts for more than $1 trillion and more one quarter of annual US retail sales. Yes, it’s that time of the year when customers and retailers are all geared to put their shopping strategies, tips and tricks to play. Customers look around multiple stores and sites till they find, the best price or rewards that add value to their purchase.

Although retail spending grows overall in December, consumers tend to spend a smaller share[...]

SEO | 5 min read

Understanding the Alexa Website Rank: Not the Digital Assistant

Long before Amazon released the Amazon Alexa Echo devices, Amazon acquired another company by the name of Alexa, one that provides commercial web traffic data and analytics.

Though the two companies belong to Amazon, and share the same name, there is no correlation between the two. In fact, there is some indication that the digital home assistant company had no knowledge of the commercial web traffic site prior to the release of the Amazon Echo. The digital home assistant was actually[...]

Social Media | 4 min read

The 3 Best Facebook Ads for Ecommerce Sellers (Plus Examples)

In the ecommerce world, marketers are constantly on the hunt for new ways to promote their stores while lowering time and effort investments and boosting ROI. In recent years, advertising on Facebook has become one of the most popular ways to do just that—and for good reason.

Facebook ads are overwhelmingly effective. So much so that 44% of consumers say Facebook influences their shopping choices. And 26% of Facebook users who click on Facebook ad, go on to ultimately make a purchase.

[...]

eCommerce Marketing | 6 min read

8 Ways To Get Referrals For Your eCommerce Store

In today’s world, eCommerce stores steal the show. In fact, they are popular by all ages, and tend to do really well even with their brick and mortar store fronts still around.

Part of the reason is because of word of mouth marketing. You see, everyone is always online and they are always sharing something. An eCommerce shop can use this existing behavior and can thus have multiple channels of promotion.

But, just because the channels are there, it doesn’t mean word of mouth will flow on its[...]

eCommerce Marketing | 6 min read

6 Actionable Ecommerce Marketing Tips to Drive More Sales this Holiday Season

It is that time of the year when all ecommerce store owners are busy forming result-oriented strategies for the biggest sale season of the year. And, if you haven’t still made a proper plan for the ecommerce saga, now is the right time to start focusing on the holiday season marketing strategy, as only one month is left.

Online marketing has changed drastically in the last few years. Focusing only on a single aspect of your ecommerce store isn’t going to make your store successful. You need[...]

Social Media | 8 min read

The Facebook Ads Strategy That I Use To Generate the Cheapest Conversions

I have been running Facebook ads since 2014, but my Facebook marketing game then, is nothing like it is now.

After many years of practicing setting up and trialling Facebook ad campaigns, I feel I have now cracked the Good Ole Facebook code to getting bucket loads of targeted traffic at a very cheap cost; but it’s still early days and there’s still a lot to learn.

From all the strategies that I have trialled I have come up with one that consistently generates leads at an exceptionally low[...]

Web Design | 6 min read

5 Steps to Creating a Successful Website

There are over a billion websites on the internet today. Naturally, some are extremely popular while others are obscure. Some are designed better than others, some serve a wider audience than others, some are updated more often and are more accurate than others, and so on. You get the idea — there are consistent factors that affect a website's popularity.

But popularity and success aren't necessarily the same thing. A small online store that sells crocheting supplies may not receive millions[...]

Email Marketing | 10 min read

10 Best Practices for Effective Email Marketing

We have experienced a tremendous increase in all the fields of digitalization, from social media platforms to email marketing. In the same vein, a lot of companies are seeking the best solutions that will help them to build their brand and engage their customers in a personalized way without significant expenses. Email marketing has been one of the incredibly powerful channels for generating leads and communicating with your customers and prospects.

However, with the stiff competition in[...]

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