No one in the ecommerce world likes cart abandonment. It’s a statistic we like to see drop and drop and drop.
Fulfillment by Amazon (FBA) is an eCommerce business model that allows online sellers to send their inventory to an Amazon warehouse, where their products will be stored and shipped to customers by Amazon staff. FBA has become a very popular solution for eCommerce merchants of all sizes, whether or not they sell on Amazon or from their own online store — for which Multi-Channel Fulfillment (MCF) provides the same benefits.
There are several ways a retailer can benefit from using FBA and[...]
It’s no secret that upselling and cross-selling can be major drivers of revenue growth for eCommerce businesses. Industry leaders like Amazon report revenue increases of nearly 35% as a direct result of upselling and cross selling efforts. If you’re not currently using these tactics on your eCommerce site, it’s time to embrace this trend in online selling and see for yourself what online giants have been experiencing for years.
Although it might seem daunting to get started, it doesn’t have[...]
Dropshipping is the practice of selling products which are then shipped to the customer directly from the manufacturer, distributor, or supplier. Retailers who sell via dropshipping don't keep inventory in stock or purchase products beforehand to sell — instead, customer orders are sent to the supplier for fulfillment, with the seller collecting the difference between the product's sale price and its wholesale price, minus any fees.
Many eCommerce retailers find dropshipping extremely[...]
Selling on eBay isn't an exact science, but there are some strategies you can use to make your listings more appealing to shoppers. An important part of learning how to sell on eBay is understanding how to optimize your listings, not just for buyer appeal, but for better positioning in search results.
The following 5 tips will help you optimize your eBay listings.
The fundamentals of eCommerce are simple - purchase or create a product and sell it online. It’s the nagging administrative hassles that aren’t quite so easy to handle. And of those, the administrative detail that gives online sellers the most trouble is sales tax.
This guide will provide online sellers with an overview of everything you need to know about sales tax, along with step-by-step instructions on when and how to collect sales tax from your customers, report the sales tax you[...]
Do you segment your email lists? If you’re like a lot of ecommerce business owners, you might think it’s unnecessary. Your email subscribers are all customers, and they all want the same things, right?
Let’s take a step back and talk about what segmentation actually is. It may sound complicated, but segmentation is nothing more than splitting up your email lists into smaller groups that share characteristics or habits.
In this article we'll show you why customer's list segmentation is[...]
Link building is hard. That’s a fact.
One thing we see from a lot of companies is treating link building as a one off project. They create a piece of content, identify some potential sites that may want to link back to that piece of content and then outreach to those sites. Whilst this can be successful in gaining a few links in the short term, it’s not a sustainable way of building the authority of your content piece.
If you really want to nail your link building efforts, it’s got to be a[...]
We can't say it enough times: to be successful in eCommerce today, your website needs to be mobile-ready — a.k.a. responsive. A mobile-ready website functions equally well across all platforms and devices, whether the customer is using a desktop computer or a smartphone, or anything in between. Your online store should adapt to every screen size without sacrificing clarity of information or ease of checkout.
But is your site really mobile-ready? Even a responsive design can encounter[...]
Digital natives, or those that grew up in the age of the internet and smartphones, are taking over the workplace. According to research by the Merit Group and ThinkWithGoogle.com, 73 percent of B2B decision-makers and about 50 percent of all B2B researchers are millennials.
As is customary of this demographic, they initiate the buying process with a generic web search. By the time they’re ready to contact a sales rep to schedule a meeting, request a demo, or[...]
People buy everything online these days, including food. Eating isn’t revolutionary – everyone has to do it, and some people might even emphatically state that it’s their favorite thing to do. Marketing your eCommerce food business won’t be too complicated, because you don’t need to educate the customer or explain a new idea to them. All you need to do is get them hungry enough to open up their wallets.
The core points of an effective eCommerce food business marketing strategy merely involve[...]
New customers are great.
You love to see your shop reach new people and expand your customer base. But those wonderful people are expensive – to make the most of your marketing efforts, you need to keep them around for the long haul.
About 65% of a healthy company’s business should come from your existing customers. That’s because repeat customers spend as much as 67% more down the line than in the first 6 months of your relationship.
The best way to build those long-term relationships and[...]
Did you know that 80% of businesses fail within the first 18 months? It's a sad, frightening reality that often scares budding entrepreneurs away from the idea of starting a business of their own. But as hard as the facts are, they shouldn't discourage you from trying — instead, take the opportunity to learn from the mistakes of others.
There's a time-tested process for starting a business, and the better you do in these early stages, the more likely you are to survive later on, even in the[...]
Success as an online business is never guaranteed. It doesn’t matter how good your idea is or how much time and energy you commit to making it work, the rewards are not always forthcoming.
By following a few simple guidelines with a track record of generating success, however, you can give yourself the best possible chance of achieving something special.
In this article Richard Dean from Caffeinated Projects shares the 7 stages to start an online business, attract visitors and convert them[...]
Live Chat vs Messaging Apps
With so many customers visiting your website, it’s not always easy to keep track of everyone’s request, which is why about 21% of live chat interactions go unnoticed. The average response time for a live chat is 3 minutes, and with the increasing expectation in instant replies, it’s just not enough time to accommodate most customer requests.
Instead of becoming a useful tool to bolster customer experience, live chat often becomes a burden for companies and a[...]
Did you know there are over 1.8 billion websites in existence today? Sure, that number includes sites that aren't being actively updated, but it's still an impressive number that well illustrates the popularity of the World Wide Web. Every year, more people decide to launch their own website for various reasons, whether to show off their work, provide information on a topic of expertise, sell products through an online store, or for any number of other reasons. Websites have become a[...]
The business world is changing. Every year, more and more business turns to ecommerce – a market that grows rapidly. Many of us think of ecommerce and picture big, consumer brands like Amazon, but the B2B ecommerce opportunity is a whopping $7.7 trillion.
Business buyers aren’t far behind. There’s a growing expectation within many companies that demands access to faster, more convenient ecommerce buying options. Winning and retaining those customers depends on meeting their ecommerce[...]
Fraud is a nightmare for customers and merchants alike. With constant news of data breaches, shoppers are rightfully concerned about the safety of their payment data. The thought of a stranger racking up thousands of dollars in debt keeps many customers up at night — and causes them to have second thoughts about buying from you.
Retailers are hurt just as badly by fraudulent credit card transactions. Fraud causes charge-backs, possible loss of products, and damage to a merchant's reputation,[...]
The snow is melting, the days are getting longer and the birds are outside singing again. It’s springtime. Many of us are waking up from our long winter naps and we’re outside on the porch in the morning drinking our morning cup of tea. As you sit there and enjoy the warmth of the early morning sun, a small little bee lands on the rim of your mug. At first, you’re tempted to swat at it and run away with your arms flailing to avoid the probability of feeling the wrath of the bee’s sting. But[...]
If you own an online store, you’ve spent a fair amount of time worrying about cart abandonment. Abandonment happens on every ecommerce website, but that doesn’t make it any easier to swallow.
Most online store owners want to know one thing: why? Why do customers start a shopping cart online, and then abandon it? The reality is that there are millions of reasons. Understanding the most common ones is a key first step in lowering your online store’s abandonment rate. Doing something about it[...]