eCommerce Blog

eCommerce Marketing | 4 min read

Getting Started with Google Shopping

When you’re ready to launch your first Google Shopping campaign, you’ll need 3 accounts: Google AdWords, Google Analytics, and Google Merchant Center. Here’s a quick breakdown of what each of your Google accounts is for:

  • Google AdWords is where you’ll create and edit paid campaigns. That includes both traditional text-based paid search ads and Google Shopping ads.
  • Google Analytics is where your performance gets measured and reported on. You may already use Google Analytics to monitor your[...]

Web Design | 5 min read

How to Design Your Website for Higher Conversions

Most companies treat conversion rate optimization and user experience as completely separate matters.

Successful companies, however, know that creating and maintaining a relationship with their customers requires combining both CRO and UX into an effective, high-converting customer journey. Every CRO project involves a number of important UX elements in order to be successful.

As a result, every website aspect and feature you’re offering holds a great deal of influence over the user[...]

eCommerce News | 5 min read

5 Requirements for GDPR and the Best Privacy Policy Generators to Meet them

The European Union's General Data Protection Regulation (GDPR) is a regional law with global implications both in terms of its enforcement and its impact. So no matter where your company is located, if it does business with Europe, your ecommerce website must meet at least five requirements.

The GDPR, which took effect May 25, 2018, requires you to clearly communicate what information you collect and how that information is used. You will also need a basis for collecting personal data, and[...]

Conversion Optimization | 8 min read

8 Proven Ways to Decrease Cart Abandonment

Online shopping is different from shopping in the real world for both sellers and consumers. It does not guarantee a completed purchase even when visitors cannot stop filling their carts. Shopping cart abandonment is a common thing for eCommerce according to the latest stats. The average rate is nearly 74%.

It is not a catastrophe for the industry although it results in million-dollar losses for the global eCommerce marketplace and some online stores in particular. If you want to prevent[...]

eCommerce Features | 3 min read

SaaS and the Art of Server Maintenance

Software as a service (SaaS) ecommerce solutions allow businesses to control the features and functions that most readily impact sales and profit, while delegating server maintenance, security, backups, and similar tasks.

In effect, choosing between a SaaS ecommerce solution and a self-hosted one is the act of deciding what matters most to your business. It is focusing on the things that will move your company forward toward its goals. It might even be a manifestation of your business[...]

Holiday Shopping | 5 min read

How to Leverage Social Media to Boost Holiday Sales

Any smart merchant knows that using social media to promote their products is key to a well-rounded marketing strategy, especially during the holidays when consumers are spending more of their hard-earned money.

Last year, mobile sales accounted for $7 billion on Black Friday and Cyber Monday alone. While putting your products on social media platforms like Facebook and Instagram lets you put your products in front of a wide audience, it isn't the only way to help drive sales.

Logging onto[...]

Apps & Integrations | 6 min read

Take Your Store to the Next Level with these Must-Have eCommerce Apps

Did you know that eCommerce is one of the fastest growing industries in the world?

In 2017 alone, more than 1.66 billion people bought their goods online. In the same year, that equated to about $2.3 trillion worth of e-retail sales.

There are lots of ways for you to sell your products online. A good homepage will only take you so far in promoting yourself. If you really want to get help selling products, in addition to taking advantage of the built-in features in your ecommerce website[...]

Starting a Business | 6 min read

Do I need a Business License to Sell Online?

There are lots of questions an entrepreneur should ask during the process of starting a new business. A smart business owner will enter the game fully prepared, knowing exactly what their plan will be and what requirements they need to meet. Otherwise, the business owner could quickly run into fines, tax penalties, and other problems. Better to do it right the first time!

The question of whether you need a business license, and what kind, should be answered early in the process to ensure[...]

Shipping & Fulfillment | 7 min read

How does Alibaba work for product sourcing?

When you have crossed the bridge of validating your ideas, the next step is finding a supplier.

This may seem so easy - a simple Google search will show you a long list of people making what you want to sell.

However, it is more than finding anyone. Your supplier must fit your budget, product quality, and other needs that you may have. Even then, you don’t want to work with a fraudster.

This is where Alibaba comes in. This article gives a step-by-step guide on how Alibaba works for product[...]

Success Stories | 4 min read

How Pearls of Joy Revolutionized the Online Jewelry Industry after Switching to 3dcart

Most aspiring entrepreneurs have heard how important it is to narrow down a niche, but many don't fully understand the effect such specialization can have. The narrower your niche is, the more tightly you can focus all your business efforts. If your niche is too broad, you risk spreading yourself too thin and becoming vulnerable to a larger number of competitors.

"Niching down" is something Kevin Canning, founder of Pearls of Joy, understands very well.

In 2002 he grew tired of working on[...]

3dcart News | 6 min read

3dcart Version 8.3 Makes eCommerce Easier than Ever

At 3dcart, we're proud to introduce version 8.3, our latest platform update which brings numerous upgrades and enhancements to make the best eCommerce software even better.

This is the final major release of 2018, and this time around we've focused on quality-of-life improvements that expand on several features and offer more options to online store owners.

We've also improved our selection of payment gateways with new and upgraded integrations. Overall, 3dcart v8.3 improves the[...]

eCommerce Marketing | 7 min read

10 eCommerce Marketing Trends in 2018

According to Nasdaq, 95% of purchases will be aided by eCommerce by 2040. And according to another study, millennials now make 54% of their purchases online. When the stakes are this high for an eCommerce store owner, it is only practical that you do not leave a single stone unturned to make sure that your online store grows and sustains.

With such a rapid growth in the eCommerce industry, the latter has also experienced some rapid changes in the way they are marketed. It is no longer enough[...]

Shipping & Fulfillment | 3 min read

3 Pre-Holiday Shipping and Fulfillment Tips

Shipping carriers might not be dashing through the snow just yet. But if you want this holiday season to be merry and bright, you need to start thinking about your shipping workflow now.

Here are three ways to make your shipping and fulfillment process a thing of beauty before the holidays.

Starting a Business | 5 min read

5 Best Print-On-Demand T-shirt Dropshipping Services

Print-on-demand, t-shirt dropshipping services can be the engine that drives your online t-shirt company toward success. 

The t-shirt business represents a great opportunity for many entrepreneurs.

The market is huge. Worldwide, shoppers will purchase more than $1 trillion worth of t-shirts this year.

The t-shirt industry is also growing. By 2025, global, annual t-shirt sales may exceed $3 trillion, and according to some reports, t-shirt retailers can expect a compound annual growth rate[...]

Social Media | 4 min read

Your 5 Minute Guide to Retargeting with Facebook’s Dynamic Product Ads

Anyone who’s been working in ecommerce for a while knows that selling is a process. It isn’t very often that consumers find your business for the first time, search your online store, and immediately buy something. Ecommerce is more of a journey from learning about your business and offerings, growing trust in your brand, promoting your products, and ultimately making a sale.

Throughout this journey, it’s your job to tailor your promotions to each individual customer—a much more effective[...]

Digital Payments | 2 min read

What is Amazon Pay and how it can help your business?

As an online seller, you always need to be on the lookout for potential advantages. After all, competition is fierce, and it takes very little for a customer to hit the back button on your online store and decide to shop elsewhere. Anything you can do to make shopping with you faster and easier, and smooth out the checkout process, is important.

Amazon Pay is one such option that makes shopping at your online store more attractive by allowing customers with an Amazon account — and there are [...]

eCommerce Marketing | 7 min read

Ecommerce Marketing Essentials: 10 Actionable Tactics to Drive More Sales

Both beginners and experienced business personnel have a common goal - they all want to see their businesses grow.

Running an online store can be a tough task for almost anyone. The market keeps revolving and the strategies that matter today may not be of value tomorrow. Therefore, you will need to be up-to-date with new technological innovations and trends that matter. However, with the right marketing essentials, you can positively build your ecommerce marketing strategy and enhance your[...]

Conversion Optimization | 3 min read

5 Tips to Differentiate Your Online Shop from Competition When You Sell the Same Products

There’s another online store that isn’t much different from yours. They seem to have the exact same products, and there’s nothing you can do to stop them from selling something that isn’t proprietary to you.

They might be working with more capital than you are, giving themselves the room to charge a little less for the same things.

While You can’t keep hacking away at your prices,  you can make people see the merit of shopping for the same products with you instead of the competition.

In[...]

SEO | 6 min read

What is Mobile SEO and How to Optimize for Maximum Results

Businesses are paying more attention to SEO because of the potential benefits that come from making their websites more visible to the public. It seems like common sense, but not enough people prioritize the optimization of their websites. Some businesses have been around for a while and already have an established customer base, but they understand the need for a website and throw one together quickly and cheaply.

Unfortunately, that’s not enough in this day and age. Many people who visit a[...]

eCommerce News | 3 min read

Stuck on Magento 1.x? 5 Reasons to Move to 3dcart

If your ecommerce business is running on any version of Magento 1.x, you have a deadline. At the end of the fourth quarter of 2018, Magento will stop supporting 1.x. No more help. No more security patches.

The company wants its merchants to switch from Magento and transition to Magento 2.0 along with more support from Magento 2 extensions, but that is not your only option.

When Magento was first released in March 2008, some ten years ago, it was an innovative solution, and frankly one of the[...]

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