Marketing. When we talk about marketing, we usually specify whether it’s business to consumer (B2C) or business to business (B2B). The tactics and way we approach a marketing strategy hinge on this distinction.
Are your customers people or businesses?
It’s a trick question. Your customers are always people, even if they’re buying something for a business – and that’s where a lot of us get lost in the B2B world. We get caught up on that second ‘B.’ Here’s the reality: B2B marketing is still[...]