eCommerce Blog

Starting a Business | 7 min read

Best Business Name Generators to Find an Unique Name for Your Company

Choosing a name for your brand or business can seem daunting. You want something unique, but still memorable. It should make some sense so customers can pronounce and remember it easily, but you don’t want to box yourself in, in case you decide to expand geographically or into new product lines in the future.

On top of all that, the name has to actually be available (and your company name and domain name should probably be the same, so you’ll have to make sure the domain name is available as[...]

Starting a Business | 11 min read

List of Best Dropshippers to Start Your Online Business

Ecommerce businesses are buzzing about dropshipping, and it’s not hard to see why.

By eliminating the need to stock inventory, dropshipping is revolutionizing the landscape of online shopping. Online business owners no longer need to stock the products they sell. Dropshipping allows them to partner with suppliers who will ship the product directly to the customer as soon as an order is placed. The product never even passes through the hands of the online business owner. Done and done.

BUT[...]

Starting a Business | 12 min read

How to Create Your Company Logo (And the Best Free Logo Makers to Work With)

Creating a logo – and staying within budget – can be tricky for new business owners who don’t have the capital to spend on a design team. Luckily, creating a memorable logo doesn’t have to involve a professional designer.

In this article we'll give you 5 simple steps any busy entrepreneur can follow to create the perfect logo for a brand or business, the top 25 free logo creator tools, and design inspiration galleries to help you get start your online business.

Web Design | 8 min read

The Best Homepages on the Internet in 2019

A great website is important for your business, and the homepage of your site is critical. Your homepage will be the first thing visitors see, so it needs to make your business attractive in every way possible. Appealing design, a user-friendly layout, and other factors all need to come together and present visitors with an outstanding impression of your business.

One of the quickest ways to discover what makes a great homepage is to learn by example. That's why we've collected some of the[...]

Digital Payments | 4 min read

Why You Should Accept Cryptocurrency In Your E-Commerce Store

Unless you’ve been living under a rock, you will have no doubt felt the buzz surrounding blockchain and cryptocurrency. The rise of digital wallets is making way for more convenient and instant payment systems, and as a result, disrupting the way we conduct business. Given cryptocurrency is automatically converted into local currency for merchants when using a payment processor, accepting this form of payment can be pretty seamless for retailers. Despite this, most are yet to get on board.

[...]

Starting a Business | 5 min read

4 Ways You Can Sell T-shirts Online

There are lots of great reasons to start selling t-shirts online. Maybe you have a killer design you know folks will love. Or, perhaps, you're a custom t-shirt connoisseur looking for a side hustle. Regardless, you could be tapping into a market worth more than $1 billion in annual worldwide sales.

If you managed to earn even a tiny sliver of online t-shirt retail sales, you could do really well for yourself. But where and how do you sell t-shirts online? Here are four ways to do it.

 

Starting a Business | 9 min read

How to Write a Press Release for Your Business [Free Press Release Template]

A press release can be a fantastic tool for gaining media attention and informing the public about your business. A successful press release can result in articles from media sources, additional customer interest, and more sales overall. Since press releases have been modernized to keep up with the internet, they often have SEO benefits since they're visible online. A well-written, relevant press release can have a long-lasting positive effect on your business in multiple ways.

However, it's[...]

Conversion Optimization | 5 min read

How to Increase Your Sales on Amazon from a Top 250 Seller (Take it Seriously)

Selling on Amazon means competing with over 2 million sellers pushing over $135 billion in goods each year. Whether you’re already established on the site or relatively new, increasing sales means using a combination of tactics to drive conversion, increase visibility, and to rise above competitors.

Chad Rubin, CEO of Think Crucial, is an Amazon top 250 seller with a decade of experience on the platform. His Amazon adventure began after college and Wall Street, when he began selling parts[...]

eCommerce Marketing | 6 min read

How to Optimize Your Google Shopping Campaigns with Product Segmentation and Custom Labels

Google Shopping has seen tremendous developments over this past year with the release of many new features, all of which require a solid understanding and savvy use of product segmentation and custom labels.

Smart marketers will do well to keep up-to-date with all these changes in order to make the most of their Google Shopping campaigns and keep their online advertising competitive.  In this article, we’ll discuss what custom labels are, why they’re so important, and how to optimize their[...]

Social Media | 4 min read

Cut Down Friction and Grow Sales in 3 Steps by Adding a Facebook Shop

In 2017, Facebook overhauled the way their ecommerce shopping functionality works. The network made it easier than ever for ecommerce brands to sell products directly through Facebook with the new Shop tab and brands have been reaping the benefits ever since.

Isn’t it time you leveraged this new sales channel to grow your business?

 

How can a Facebook Shop boost sales?

Particularly if you already have an online store running, you might wonder how selling on Facebook can substantially move[...]

eCommerce Features | 3 min read

The Problem with SaaS Ecommerce Platforms: Customization

Imagine visiting Molly Moon's Ice Cream in Seattle, Washington. You made the trip because Food & Wine magazine said Molly Moon's is one of the best ice cream parlours in the entire United States. You're even going to take the magazine's advice and order a double scoop of the Stumptown Coffee ice cream.

"Do you want regular or decaf?" the ice cream scooper asks.

"And what roast? We have Hair Bender, Cantillo Family, Trapper Creek, French Roast, and Holler Mountain."

"And did you want the[...]

Starting a Business | 10 min read

How to Start an E-commerce Business

What Does E-commerce Mean: A Quick Definition

Picture this - you walk into the largest store you’ve ever seen. At first glance, it’s filled with endless rows of shelves, drawers, and tables, all holding a limitless array of objects. From clothes to food to electronics, anything you could ever desire sits right in front of you, just an arm's length away.

Now take away the physical aspect and consider the Internet as that massive expanse of a store. Instead of buying the objects in person, you[...]

Email Marketing | 10 min read

8 Great Free Email Providers for Your Business

Email is vital for business. Even if you don't rely on email to communicate inside the office, it's your primary means of communication with your customers. Order status updates, back-in-stock notifications, shipping updates and more are all most efficiently managed through email.

Email is also one of your most important marketing tools. Even with the increased usage of text messaging, social media, and live chat in eCommerce, email marketing remains essential for reaching your audience.

[...]

Starting a Business | 5 min read

6 Reasons to Create a Website for Your Business

In the past years, we've seen the internet grow exponentially, and at the same time we've also witnessed similar growth in the area of eCommerce. Every year, more businesses open websites of their own in order to stake a claim on the World Wide Web.

For the most part, people have come to accept websites as a necessity, but there are a few holdouts remaining who don't see the need. "Websites are expensive," they argue. "I don't know how to make one," they say. "It can't really make that much[...]

b2b ecommerce | 3 min read

Preparing for B2B eCommerce Growth – Trends and Statistics

The landscape of eCommerce is always changing, and it's important to be aware of the emerging trends that make up its overall evolution. B2B merchants in particular need to pay close attention to new information that can help them develop their sales and marketing strategies, since the higher stakes of B2B mean a smaller margin for error.

If you sell B2B, you're already targeting a market that's more difficult in quite a few ways, e.g. dealing with more sophisticated buyers and sometimes an[...]

eCommerce Features | 3 min read

Why Ecommerce Automation is Critical for your Success

Ecommerce Automation - it’s a phrase that is generally brought up in online market discussions, and is a critical component to a company’s success. However, do you know what this term means, and more importantly, what it means for your business?  People love the term ‘automated,’ because it means that something is going to happen automatically without some sort of manual work being done. It is supposed to save time, and ultimately, money.

Let’s take for example a young aspiring entrepreneur,[...]

eCommerce News | 6 min read

South Dakota v. Wayfair, Inc.: Key takeaways for online sellers

On June 21, 2018, the Supreme Court of the United States (SCOTUS) repealed a long-standing physical presence rule that for decades has protected remote sellers from being taxed by other states.

The Supreme Court found the physical presence rule to be “unsound and incorrect,” in South Dakota v. Wayfair, Inc. It also determined “economic and virtual” contacts between a business and a state to be sufficient grounds for nexus — the connection between a state and a business that triggers a tax[...]

Conversion Optimization | 3 min read

Why Your Online Store May Be Losing Customers

If you’ve just launched an online business, you know how crucial attracting and retaining customers is. However, the world of e-commerce is increasingly competitive as customer expectations for speed, price and service continue to increase. When you’re just starting an e-commerce business, take special care to avoid common mistakes that are known to drive online shoppers away — and are easy to remedy.

Here are some typical mistakes online sellers make that lead to lost customers, and how to[...]

Email Marketing | 6 min read

Why Hyper-Personalization in Emails Matters for Your E-commerce Business

The consumers today are not only well informed, but also have a smart buying approach. Instead of putting their trust solely on brands, they actively research and make their buying decisions through extensive feedback, reviews and user-generated content. According to a study done by Google, in the past 2 years there has been an 80% increase in the ‘best’ search phrases on mobile devices. Hence, it becomes imperative for e-commerce businesses to understand the consumer behavior. So how do you[...]

eCommerce Features | 8 min read

10 Ecommerce Design Features Your Customers are Craving

The design and functionality of your ecommerce website have a major impact on your online sales. If customers cannot easily find the products they’re searching for, there are a plethora of other online stores that they can opt for. Plus, once consumers have decided that they must fulfill a need, patience for a poorly designed ecommerce website will be nonexistent.

If you have a great ecommerce website design, shoppers might not even notice; however, this is actually a good thing. A[...]

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