eCommerce Blog

Cultivate the Right Mindset for B2B Ecommerce Marketing

Marketing. When we talk about marketing, we usually specify whether it’s business to consumer (B2C) or business to business (B2B). The tactics and way we approach a marketing strategy hinge on this distinction.

Are your customers people or businesses?

It’s a trick question. Your customers are always people, even if they’re buying something for a business – and that’s where a lot of us get lost in the B2B world. We get caught up on that second ‘B.’ Here’s the reality: B2B marketing is still[...]

Start an online store

Must-Read eCommerce Blogs for Online Sellers

If you're selling online, it's crucial that you pay close attention to rising eCommerce trends, techniques, and other information that can help your business reach success. You need to stay on top of new ideas and insights that you can use to improve various aspects of your online store and marketing efforts. The best way to do this is by following eCommerce blogs.

There may not be a single blog that can tell you everything you want to know about eCommerce, but many offer detailed[...]

SEO

20-point On-Site SEO To-Do List For E-commerce Websites

E-commerce businesses have to pay very close attention to their SEO strategy in order to make sure it’s up to date with Google’s algorithms. Not doing so can put your website at an unnecessary disadvantage. The higher your ranking on Google is, the easier it is for people to find your website; the easier it is for people to find your website, the more likely your conversions will increase. Here’s our 20-point on-site SEO to-do list for e-commerce websites.

 

1. Identify Keywords You Already[...]

Making the Most of Customers Who Aren't Ready to Buy

No one in the ecommerce world likes cart abandonment. It’s a statistic we like to see drop and drop and drop.

Getting Started with Fulfillment by Amazon and Multi-Channel Fulfillment

Fulfillment by Amazon (FBA) is an eCommerce business model that allows online sellers to send their inventory to an Amazon warehouse, where their products will be stored and shipped to customers by Amazon staff. FBA has become a very popular solution for eCommerce merchants of all sizes, whether or not they sell on Amazon or from their own online store — for which Multi-Channel Fulfillment (MCF) provides the same benefits.

 

There are several ways a retailer can benefit from using FBA and[...]

Conversion Optimization

The Expert’s Guide to eCommerce Upselling & Cross-Selling

It’s no secret that upselling and cross-selling can be major drivers of revenue growth for eCommerce businesses. Industry leaders like Amazon report revenue increases of nearly 35% as a direct result of upselling and cross selling efforts. If you’re not currently using these tactics on your eCommerce site, it’s time to embrace this trend in online selling and see for yourself what online giants have been experiencing for years.

Although it might seem daunting to get started, it doesn’t have[...]

dropshipping, Starting a Business

Key Statistics of Dropshipping Profitability

Dropshipping is the practice of selling products which are then shipped to the customer directly from the manufacturer, distributor, or supplier. Retailers who sell via dropshipping don't keep inventory in stock or purchase products beforehand to sell — instead, customer orders are sent to the supplier for fulfillment, with the seller collecting the difference between the product's sale price and its wholesale price, minus any fees.

Many eCommerce retailers find dropshipping extremely[...]

sell on ebay

How to Optimize your eBay Listings for Conversions

Selling on eBay isn't an exact science, but there are some strategies you can use to make your listings more appealing to shoppers. An important part of learning how to sell on eBay is understanding how to optimize your listings, not just for buyer appeal, but for better positioning in search results.

The following 5 tips will help you optimize your eBay listings.

Starting a Business, eCommerce Sales Tax

How to Calculate Sales Tax for eCommerce | The Definitive Guide

The fundamentals of eCommerce are simple - purchase or create a product and sell it online. It’s the nagging administrative hassles that aren’t quite so easy to handle. And of those, the administrative detail that gives online sellers the most trouble is sales tax.

This guide will provide online sellers with an overview of everything you need to know about sales tax, along with step-by-step instructions on when and how to collect sales tax from your customers, report the sales tax you[...]

Email Marketing

How to Segment Your Customers to Improve Email Campaigns Performance

Do you segment your email lists? If you’re like a lot of ecommerce business owners, you might think it’s unnecessary. Your email subscribers are all customers, and they all want the same things, right?

Let’s take a step back and talk about what segmentation actually is. It may sound complicated, but segmentation is nothing more than splitting up your email lists into smaller groups that share characteristics or habits.

In this article we'll show you why customer's list segmentation is[...]

How to increase your chance of getting links - 5 types of link-worthy content

Link building is hard. That’s a fact.

One thing we see from a lot of companies is treating link building as a one off project. They create a piece of content, identify some potential sites that may want to link back to that piece of content and then outreach to those sites. Whilst this can be successful in gaining a few links in the short term, it’s not a sustainable way of building the authority of your content piece.

If you really want to nail your link building efforts, it’s got to be a[...]

mobile ecommerce, ecommerce trends

Is Your Website Mobile-Ready? Check These Mobile eCommerce Trends

We can't say it enough times: to be successful in eCommerce today, your website needs to be mobile-ready — a.k.a. responsive. A mobile-ready website functions equally well across all platforms and devices, whether the customer is using a desktop computer or a smartphone, or anything in between. Your online store should adapt to every screen size without sacrificing clarity of information or ease of checkout.

But is your site really mobile-ready? Even a responsive design can encounter[...]

b2b ecommerce

7 Big Mistakes B2B Companies Make When Moving Online

Digital natives, or those that grew up in the age of the internet and smartphones, are taking over the workplace. According to research by the Merit Group and ThinkWithGoogle.com, 73 percent of B2B decision-makers and about 50 percent of all B2B researchers are millennials.

Image source: MadeWithMerit.com

As is customary of this demographic, they initiate the buying process with a generic web search. By the time they’re ready to contact a sales rep to schedule a meeting, request a demo, or[...]

eCommerce Marketing

How to Market Your eCommerce Food Business

People buy everything online these days, including food. Eating isn’t revolutionary – everyone has to do it, and some people might even emphatically state that it’s their favorite thing to do. Marketing your eCommerce food business won’t be too complicated, because you don’t need to educate the customer or explain a new idea to them. All you need to do is get them hungry enough to open up their wallets.

The core points of an effective eCommerce food business marketing strategy merely involve[...]

Email Marketing

3 Email Campaigns to Generate Repeat Business

New customers are great.

You love to see your shop reach new people and expand your customer base. But those wonderful people are expensive – to make the most of your marketing efforts, you need to keep them around for the long haul.

About 65% of a healthy company’s business should come from your existing customers. That’s because repeat customers spend as much as 67% more down the line than in the first 6 months of your relationship.

The best way to build those long-term relationships and[...]

5 Common Mistakes to Avoid When Starting a Business

Did you know that 80% of businesses fail within the first 18 months? It's a sad, frightening reality that often scares budding entrepreneurs away from the idea of starting a business of their own. But as hard as the facts are, they shouldn't discourage you from trying — instead, take the opportunity to learn from the mistakes of others.

There's a time-tested process for starting a business, and the better you do in these early stages, the more likely you are to survive later on, even in the[...]

Starting a Business

How To Start An Online Business

Success as an online business is never guaranteed. It doesn’t matter how good your idea is or how much time and energy you commit to making it work, the rewards are not always forthcoming.

By following a few simple guidelines with a track record of generating success, however, you can give yourself the best possible chance of achieving something special.

In this article Richard Dean from Caffeinated Projects shares the 7 stages to start an online business, attract visitors and convert them[...]

How Messaging Apps Can Help Improve Ecommerce Customer Experience

Live Chat vs Messaging Apps

With so many customers visiting your website, it’s not always easy to keep track of everyone’s request, which is why about 21% of live chat interactions go unnoticed. The average response time for a live chat is 3 minutes, and with the increasing expectation in instant replies, it’s just not enough time to accommodate most customer requests.

Instead of becoming a useful tool to bolster customer experience, live chat often becomes a burden for companies and a[...]

Starting a Business, Create a Website

How long does it take to build a website in 2018

Did you know there are over 1.8 billion websites in existence today? Sure, that number includes sites that aren't being actively updated, but it's still an impressive number that well illustrates the popularity of the World Wide Web. Every year, more people decide to launch their own website for various reasons, whether to show off their work, provide information on a topic of expertise, sell products through an online store, or for any number of other reasons. Websites have become a[...]

4 Ways to Maintain B2B Customer Relationships in Ecommerce

The business world is changing. Every year, more and more business turns to ecommerce – a market that grows rapidly. Many of us think of ecommerce and picture big, consumer brands like Amazon, but the B2B ecommerce opportunity is a whopping $7.7 trillion.

Business buyers aren’t far behind. There’s a growing expectation within many companies that demands access to faster, more convenient ecommerce buying options. Winning and retaining those customers depends on meeting their ecommerce[...]

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