Social Media marketing is becoming one of the key ways to connect with your customers, especially with millennials. Traditional forms of marketing don’t work for this generation. In fact, according to the Pew Research Center 61% of millennials use online streaming to watch television. Reuters reports that 67% of adults are relying on social media platforms to get their news.
There was a time, not long ago, when viewing video on the internet was a complicated process. You had to have the video in a proper format, the person viewing it was required to have a specific program installed, and then there was the bandwidth issue. Most users were on dial-up or slow broadband connections and the end result would be a user that gave up on downloading the video long before it was downloaded and able to be viewed.
We appreciate healthycompetition between companies. However, when deceptive marketing practices are being used to mislead the consumer, we have to draw attention to them.
The price of your products will play an important role in how well it sells. You'll need to consider who your target consumer is, how much your competitors are charging and which price will show that your product is the best value. There is a distinct trade off between quality and price. When something is too good to be true, it usually is.
Along with the ball dropping, New Resolutions and parades, 2010 also ushers in the annual PCI DSS certification inspection. If you're a store owner, I'm sure you're familiar with the acronym PCI DSS (Payment Card Industry Data Security Standard). However, you may not be privy to the process that hosting companies have to go through in order to attain it. I'm not going to get into the history of the program, but I do want to shed some light on the process so that it will not seem so[...]
My biggest pet peeve, as a consumer and an E-Commerce Consultant, are companies that try and trick, deceive, or use shady practices to separate your money from your wallet. Lets look at a few of the popular techniques and why you should not utilize them.
Its that time of year again. The time where you will encounter top 10 lists, countdown lists, and the lists of resolutions you'll need to make in the coming year. The truth is, there is no list that will help define what you should be doing in the coming year except one.
This holiday season, each and every visitor to your online store is a crucial opportunity for revenue. With the economy in its current situation and many of Americans dealing with unemployment or other financial burdens, you'll have to make sure that you do everything you can to convert window shoppers into buyers. Here are 5 things that you can do to your online store that should have a direct impact:
3dCart is looking to implement a slew of social networking features in the next release (currently scheduled for Winter 2010). For all of you Xbox 360 owners, Facebook and Twitter will now be available on your gaming platform.
When talking about optimizing your online store for Google, many people consider it a bit of a cat and mouse game. They assume that Google is out to make it hard to get indexed and they'll have to figure out the tricks and loopholes to get their online store listed high on the Google results. This is a myth that started back in the early days of the internet, when you could trick search engines by many underhanded means. Nowadays, Google and other search engines, work hard to level the[...]
One of our forum members, cbsteven, alerted everyone of a new shipping scam:
With just a few quick steps, you can get your new order notifications sent directly to your phone. Every phone provider assigns an email address to your phone. Any mail sent to this address will be sent to your phone as if it were an SMS/Text message. To find out what address format you have, look up your carrier on the list at the end of this article.