International Beer Day is a day of appreciation for beer and the breweries that bring it to fine establishments and backyards everywhere. Since its beginnings in Santa Cruz, California in 2007, the event has expanded to 80 countries across 6 continents — and no wonder, since beer has been one of the world's most popular beverages for most of human history. This annual holiday takes place on the first Friday of August, placing it on August 2 this year (tomorrow, in fact).
Just as the age of digital has brought to us borderless trade and increasing connectivity, along with it has risen the trend of cybersecurity threats. Online retailers will be one group of website owners that has to keep web security best practices firmly targeted in their crosshairs.
This makes the digital space perilous for[...]
Social proof is a tried and true method of marketing, proven in situations such as a line outside of a restaurant indicating that it’s a quality business worthy of your time. But, showing off social proof in eCommerce isn’t as easy as that, so several companies have come up to the plate to provide a solution: notifications on your website that show prospective customers what conversions are occurring in real-time. Fomo is one such company with its own social proof software, so today we’re[...]
Conversion Optimization | 6 min read
Being the owner of an online store, you must be familiar with the term “cart abandonment.” To put it in simply, cart abandonment refers to a visitor leaving your site without completing their purchase. Of course, this could be a detrimental experience for a seller.
The average cart abandonment rate can get as high as 65.23%. That’s right. But, are you familiar with the impacts it can leave on your website?
The higher the abandonment rate, the lower your revenue. It’s as obvious as it can[...]
One of the wisest lessons I’ve ever learned about inbound marketing was from Winnie the Pooh.
“You never can tell with bees,” Pooh said repeatedly as he unsuccessfully tried to acquire a nibble of delicious honey. In many cases, our marketing efforts are just as silly as Pooh’s, so long as we fail to measure the effectiveness of those efforts.
To paraphrase the bear: “You never can tell with digital shoppers,” especially in the world of ecommerce. Unless, of course, you’re prepared to[...]
Social media used to be all about connecting with friends. You'd simply search for a friend, connect with them, and start talking about anything and everything. Today?
Social media grew from just connecting friends to uniting brands and communities online. In recent years, social media has turned into an essential piece of everybody's lives and, in turn, your marketing strategy.
Consumers today are online and are very social. In fact, 90% of consumers turn to social media for assistance with[...]
When it comes to checking out online, the payments process is incredibly important to shoppers. It’s all too easy for shoppers to stop mid-checkout or put items in their cart and simply walk away or drift off to other sites.
A good payment experience can mean the difference between completing the transaction or falling victim to distraction. By offering your shoppers a good payment experience, you can help build trust and make visitors more likely to complete a purchase.
So how can you help[...]
You probably don’t need us to tell you that the future of B2B is in eCommerce.
For one thing, the modern B2B buying process is becoming more and more digitally-focused as time goes on. Simply put, today’s B2B customers expect to be able to conduct business online—and it’s the company’s duty to make it happen.
But, this isn’t to say that these companies don’t stand to gain anything from “going digital.”
The truth is, the B2B companies that take full advantage of everything the world of[...]
Starting a Business | 6 min read
One of the most important parts of building a profitable, viable, and scalable online business is ensuring that you always manage inventory effectively. Whether you’re an ecommerce rookie or veteran, inventory management can definitely be challenging –, especially when deciding which inventory accounting method is best for you.
In this article, we’ll look at what inventory accounting methods are and why they’re important.
Finally, we’ll highlight how to make the right choices for your online[...]
Business to Business (B2B) eCommerce can be extremely profitable, but faces an additional set of challenges on top of typical retail. Bulk orders, variable pricing, freight management, and other B2B essentials can present endless difficulties for an unprepared business, so specialized tools are crucial for smooth operations. And of course, B2B buyers have a strict set of requirements you'll need to anticipate in order to recruit them as customers.
Managing all this can be an incredible drain[...]
SEO for eCommerce is an efficient marketing practice used by all top marketplaces to decide the product ranking in the search results. As one of the league leaders of eCommerce, Walmart is also following this marketing trend. SEO for Walmart’s search results is somewhat similar to other marketplaces and is generally based on the most searched keywords by customers.
But, is it easy to climb to the top of the Walmart product ranking? Easy is really not an appropriate word while describing the[...]
Dropshipping can be a highly lucrative and relatively inexpensive way to start and operate an eCommerce business. It is no wonder that online entrepreneurs, especially those who do not have much or any start-up capital, are increasingly turning to this business model. While not every business is cut out for it, the many benefits of this method definitely make it worth at least considering and learning more about.
Having said that, the dropshipping model — as with any other business model —[...]
You want to grow your ecommerce business, and that means you need to increase revenue without drastically increasing your overhead or workload. How can you do that?
I’m going to show you five ways to create extremely loyal customers, increase revenue, and grow your ecommerce business - all through text messaging.
This last decade we’ve witnessed the internet revolution grow almost exponentially. It seamlessly seeped into every aspect of our lives. I think we could unanimously agree that the Internet has simplified things on many fronts, be it shopping, banking, investing, entertainment, and many more. And we seem to have kept up with this change quite remarkably. But so did the criminals. Harassing, fooling and cheating someone in real life is a concept from the past. Today, it is the internet where[...]
Finding the right payment processor is a crucial part of successful online business, and Authorize.Net has been an innovator in this space since 1996. Today, the company continues its reputation as an industry leader handling payment processing for over 430,000 businesses, to the tune of one billion transactions and $149 billion in payments each year.
Now, 3dcart and Authorize.Net have come together to offer a special promotion to new online stores. New small businesses that sign up for both[...]
Today, every marketer is looking to create meaningful connections with consumers for a lasting bond that, over time, converts them into loyal customers. With the rise of direct-to-consumer brands, it is clear that shoppers today want to interact with your company and feel like they are part of a tribe. In fact, 65 percent of people say they feel an emotional connection with a brand or business because they think that the brand cares about them. By optimizing your customer engagement across[...]
When you consider which method of bringing people to your eCommerce business can net you the greatest ROI, which sounds like the most likely champion? Conducting a digital marketing campaign may seem like the obvious answer. After all, the whole purpose is to get your business’s name out there and hammer random users with the benefits.
However, there is another method that requires even less investment and can bring even greater returns: search engine optimization, or SEO. With the right[...]
eCommerce Features | 20 min read
Product variations are one of the cornerstones of eCommerce, and it's impossible to shop for certain products without them. Apparel comes in multiple sizes and colors, furniture comes in different wood finishes, bed linens come in different patterns; the list goes on and on. All these variants are great for giving customers more choices, but sometimes product variations can be difficult for online sellers to deal with — especially if you have a large number of them. If you don't manage your[...]
Let us get one thing straight! Google alone considers more than 200 different factors before deciding the ranking of websites in a search engine result page, or SERP. One of the most important factors in this category is the security of the website. Your website’s SERP will depend on how much secure your online platform is for the users. The search engines like Google have been very intuitive in this aspect. It checks whether the website is safeguarded or not before so that the SEO ranking[...]
Whether your business is online or offline, you want visiting people to convert into buyers and spend lots of cash so you can make a profit. Now, this is natural. But, what if they don’t? In the case of e-business, people hunt for information online and sometimes they don’t act in the way you want. Here, you need a sales funnel, which eventually converts them into genuine customers and brings more business to you. If you’re not aware of the functionality of an e-commerce sales funnel, here[...]