The business world is changing. Every year, more and more business turns to ecommerce – a market that grows rapidly. Many of us think of ecommerce and picture big, consumer brands like Amazon, but the B2B ecommerce opportunity is a whopping $7.7[...]
Fraud is a nightmare for customers and merchants alike. With constant news of data breaches, shoppers are rightfully concerned about the safety of their payment data. The thought of a stranger racking up thousands of dollars in debt keeps many[...]
The snow is melting, the days are getting longer and the birds are outside singing again. It’s springtime. Many of us are waking up from our long winter naps and we’re outside on the porch in the morning drinking our morning cup of tea. As you[...]
If you own an online store, you’ve spent a fair amount of time worrying about cart abandonment. Abandonment happens on every ecommerce website, but that doesn’t make it any easier to swallow.
Most online store owners want to know one thing: why? [...]
Facebook is the world's most popular social media platform, and every day millions of customers visit the official pages of their favorite businesses. As an eCommerce business owner, you'll want to take every opportunity to interact with your[...]
If you want to build a successful ecommerce business, then you have to build a brand. It’s easy to start an ecommerce website, selling is another story. There are thousands of ecommerce websites created every week, only a small percentage will[...]
"Mistakes were made."
This is a phrase that has been spoken countless times throughout history, usually when a speaker is trying to distance themselves from actions and their consequences. Of course, if you do make a mistake, the best course of[...]
Google is always trying to provide a richer experience to their users. That’s why Google improves its SERP features and shows Direct Answers, Featured Snippets, Knowledge Graphs, Top Stories and much more.
These Google SERP features get more[...]
Amazon launched an enhanced version of Amazon Brand Registry in May of 2017 to help manufacturers and brand owners protect their registered trademarks (on Amazon) and create an accurate and trusted experience for customers.
What is Amazon Brand[...]
Here’s a scenario that may sound familiar: For one reason or another, you wind up on a certain brand’s website. Maybe you click around for a bit, curious about their offerings. Maybe you peruse their products or even add a few items to your cart.[...]
When it comes to processing payments, staying up to date on available technologies is crucial to protecting your business and your customers.
However simple it may appear on the surface, payment processing is a technical business largely focused[...]
All businesses need a website. In fact, in today's internet-focused world, the lack of a website will put any business at a disadvantage. With a website, a business can provide potential customers with up-to-date information, news, product and[...]
For all of the effort, time, and money we pour into marketing and sales, how do we define success? It’s easy to point to revenue or customer acquisition, concrete metrics that boost your bottom line in a measurable way.
But there’s one thing your[...]
Whether you’re advertising your ecommerce business on another site or trying to direct your own traffic to a particular product, banners serve both purposes. Done right, they are visually appealing and can entice shoppers to buy more from your[...]
Selling on Amazon is an exciting prospect. Your products can be out there on the world's largest marketplace, where every day millions of shoppers hunt for their most-desired items.
If you want to start selling on Amazon as soon as possible,[...]
Having been in the eCommerce business for more than a decade, I find it mildly amusing when new members of our eCommerce training course say that their biggest concern is the actual building of a website. It is understandable; of course, I'm sure[...]