Conversion Optimization, Reputation Management

How to Use Customer Reviews to Boost Conversions on Your Online Store

Take a look at some of the largest and most successful e-commerce retailers today: Amazon, Walmart, Nordstrom. These behemoths are the undisputed champions of e-commerce.

How do they do it? We could write a book on the strategies that make Amazon[...]

eCommerce Features

6 Critical Flaws in your Online Store's Gift Registry

Gift registries are very popular. They're a huge convenience for anyone planning a wedding, baby shower, anniversary party, or other event.

Gift registries simplify things for their guests as well— it can be tough to pick out the perfect gift,[...]

3 Ways to Boost Your Brand with Personalized Shipping

While shipping is a crucial part of running an online store, you may not realize how much potential it has for advancement of your brand. When a customer receives and opens your package, you're presented with a chance to make a memorable[...]

3 Holiday Shopping Trends and How to Take Advantage of Them

For many Americans, fall is the best time of year, but for retailers, it's the calm before the storm. According to a recent report from the National Retail Federation (NRF), holiday sales are expected to increase in November and December by about[...]

Starting a Business

Building an online store starts with great product photos

One of the most important things you need to consider when building your online store is product photos.

Product images tell your customers whether or not your item is what they want to purchase, and poor photograpy might be the cause of cart[...]

dropshipping, Starting a Business

No products? No problem: Dropshipping ecommerce as a business model

One of the biggest barriers to starting an online store is the startup cost.

Like any business, ecommerce is a big investment. On the frontend, it costs money to set up your online store. But the meat and potatoes of your online store is where[...]

b2b ecommerce

5 B2B Ecommerce Trends for 2018

Smart business-to-business (B2B) companies pay attention to trends, listen to customers, and take actions to improve their business.

In the coming year, for many in the B2B world this will mean developing a B2B ecommerce strategy that provides a[...]

Holiday Shopping, Sales & Orders, Shipping & Fulfillment

Should Your Online Store Participate in Free Shipping Day?

Customers love free shipping. There's no doubt about it. And free shipping right in the middle of the holiday season? Awesome! But what exactly makes free shipping so attractive? It's a little more complex than you might think.

But on Free[...]

Digital Payments

5 Top Alternative Payment Methods to Offer in your Online Store

Online shoppers are a large and diverse group, and just like with any large part of the population, personal preferences vary greatly. If you want to widen your customer base, you need to be aware of the different options potential new customers[...]

Happy Holidays, holiday countdown, Holiday Shopping

What's Green Monday and what does it mean for your online business?

Green Monday is the last Monday with at least 10 days until Christmas, which usually the second Monday in December.

The name was first used by eBay in 2007 to describe it as their best online sales day during that month, and since then it's[...]

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