SEO

Penalized by Google: How you might be hurting your online store’s search rankings

Online stores can’t understate the importance of a comprehensive SEO strategy. That said, there is such a thing as an overzealous one. If your SEO program is over the top, Google and other search engines won’t look kindly on your website.

You[...]

Customer Service

5 Common Reasons Why Customers Return a Purchase

Understanding your customer is one of the most important goals for any business, whether eCommerce or brick-and-mortar. The knowledge of what motivates your customers will help you build a solid strategy for forming good relationships with them.[...]

Shipping & Fulfillment

3 Ways Shipping Can Boost Your Online Store's Conversion Rate

Everyone wants to make more sales. Conversion strategies for eCommerce are endless, but some of the best are easily overlooked. For instance, did you know the way you handle shipping can affect your conversion rate? In some ways it's obvious — a[...]

Enterprise Ecommerce

Is Your Retail Business Ready for an Enterprise Ecommerce Solution?

Ecommerce is challenging at any level but when retail businesses scale into the millions of dollars in annual sales, problems with an ecommerce platform can be catastrophic.

Toys R Us is, perhaps, one of the best examples of an enterprise retail[...]

Digital Payments, Starting a Business

5 Factors to Consider When Choosing a Payment Provider

If you want to accept credit and debit card payments for your business, you’ll need a merchant account. A merchant account is essentially a line of credit that enables the processing of transactions and the deposit of funds into your business’s[...]

eCommerce Features

3 Benefits of Offering Single-Order Multiple Shipping Destinations

If you run an online store, you're familiar with the fact that customers have varying needs. To provide the best shopping experience possible, it's important to anticipate these needs and have systems in place to support them. If your customers[...]

b2b ecommerce

7 Mistakes that Kill B2B Ecommerce

Business-to-business (B2B) ecommerce may be a huge opportunity, unless, of course, your company is making one of these seven mistakes and killing your chances for success.

Starting a Business

5 Steps to Building a Successful Online Store

Years of eighty hour weeks, lots of sleepless nights and too many family “stay-cations” have paid off. Your retail business has developed a loyal clientele and a reputation for great service and fair dealing. Is it time for you to open an online[...]

SEO

Basic SEO tactics your online store might be missing

Whether you’re the sole employee or have a team of ecommerce wizards at your disposal, digital marketing might be the most time-consuming part of running an online store. Entrepreneurship is all about growth, and marketing is how you grow your[...]

b2b ecommerce

Why B2B Sellers need an eCommerce Website

Whether you sell business-to-customer (B2C) or business-to-business (B2B), an online store can be a great benefit for your company. But what makes eCommerce so vital for B2B, and how can you better meet the needs of B2B buyers?

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