Below is a guest post by Dewey Halden, the Director of Sales at SearchSpring
Unfortunately, cultivating a large and lucrative Facebook fan following isn’t as easy as just installing an app. As with any long-term brand building or PR campaign, success takes a little planning and diligent execution.
Fortunately, it’s not rocket science either.
The name of the game is getting customers to consume and share content with their friend networks so retailers can virally market themselves, promoting[...]