eCommerce Blog

eCommerce Marketing | 1 min read

How To Make Your Email Marketing Share-Worthy

Email marketing is becoming more and more social. If you need proof just check out GetResonses's infographic below!

Users sharing a store's email is a merchant dream, but its not just going to happen out of the blue, users need a reason to share. Its important to make it easy and enticing for users to share  information with friends, both on social networks and through email.

So what can you do to help your email marketing spread across the social universe?

1. Include social links to[...]

Conversion Optimization | 2 min read

How Messaging and Design Affect Conversion Rates

Zippycart's infographic shows  how design and messaging affect consumer shopping behavior aka online conversions! The infographic shares some really interesting facts and figures and the data reveals some really useful tips for merchants:

SISS- Say It Simple Stupid.

    • Make copy simple and to the point. People want to know the who/what/when/where quickly and easily. Simple copy is effective copy.

eCommerce News | 1 min read

90% Of People Believe Brand Recommendations From Friends

Inbound marketing focuses on getting found by customers and not forcing them to look at you through advertisements (outbound marketing). Inbound marketing is permission marketing centered on relationships and natural SEO.As an inbound marketing software, Hubspot is obviously all about 'inbound-marketing' but they have good reason to be. The  impact word-of-mouth and customer reviews on online sales is immense! Just check out some of these facts:

PPC: Only 41% of people believe that ads ([...]

eCommerce Marketing | 0 min read

Adding The 3dcart Shopping Widget To Your Blog

SEMSEOWizard.com  is one of our favorite bloggers for ecommerce SEO and social optimization tips. The Wizard is a big fan of 3dcart and has some awesome tutorials worth checking out. One of which is this awesome tutorial on how to add the 3dcart shopping widget to your blog like this:

eCommerce Marketing | 0 min read

The Big UnStoppable Ecommerce Wave

The guys over at Yottaa created this awesome infographic to celebrate ecommerce as a "rapidly growing channel." We think the celebration is worth sharing! Here's to an even bigger eCommerce wave in 2012!

eCommerce Marketing | 3 min read

PPC Resolutions for the New Year

This year make resolutions that matter! We challenge you to make 2012 the year you kicked PPC's butt - the year you tripled conversions!

Here's 5 resolutions tips to help you meet your 2012 PPC goal!

Show Off Your Numbers

 

Distinguish your text ad with specific numbers and descriptions. As soon as a user clicks 'search', they are innindated with thousands of results and hundreds of ads. I think it is fair to say most users feel a little overwhelmed.

In the sea of wordy descriptions, numbers[...]

eCommerce News | 0 min read

Going Global

The number of online shoppers keeps increasing, as well as the frequency of which they do so with 38 percent making at least one online purchase per month! And that's not just a US trend, eCommerce is a global force! Online retailing breaks down the barriers of the brick and mortar world creating a virtual international market. To get a feel of just how global ecommerce truly is, check out this infographic by Kyle Anthony Miller ,

SEO | 1 min read

Choosing Buyer Keywords

Customers search for products in different phases of the purchasing process. They be browsing, considering a purchase, comparison shopping or they could be ready to buy NOW!

eCommerce Marketing | 0 min read

Where Are Your Customers Looking For Information?

According to M Booth and Beyond, consumers consult different information sources for different types of purchasing decisions. Their infographic shows what source of information consumers turn to for each product category. While obviously not comprehensive enough to be conclusive, their findings can definitely help you focus your marketing efforts on the platforms that matter most to your business.

eCommerce News | 3 min read

3dcart Stores Join In On Free Shipping Friday!

According to InternetRetailer.com more than 2,300 merchants are taking part in today's celebration of Free Shipping Day - including some of our own 3dcart stores! If you are one of the thousands of online shoppers looking to make a few last minute holiday purchases, shop at one of the participating 3dcart stores to nab some sweet shipping savings!

Shipping & Fulfillment | 1 min read

3dcart & OrderCup Deliver Affordable Shipping Efficiencies

(PRLEAP.COM) To enhance shipping for small and midsize customers,OrderCup today announced a tight integration with leading ecommerce software provider 3dcart to provide a hosted shipping management service that handles shipping, order tracking, returns and more through leading carriers USPS, UPS and FedEx.

Conversion Optimization | 1 min read

Knowledge Is Power: Battling Abandoned Carts

'Abandoned Cart'  - the words are enough to send chills down a merchant's spine.

Conversion Optimization | 2 min read

How Does Loading Time Affect Your Online Store? #Infographic

Loading time is an important part of any website’s user experience, but it is vital in eCommerce. Sometimes we can get caught in the aesthetics of a site and end up sacrificing speed. Unfortunately slow loading time, not bad design, is a leading cause of site abandonment. Check out KissMetric's infographic below to learn more about the affects of a slow site. Then use our 3 tips to help better your load time and your conversion!

Email Marketing | 2 min read

5 Questions To Ask Before You Send Your Newsletter

Lets face it customer acquisition is hard and most likely expensive. Of course new customers are important, but what your store really needs is sales - no matter the source. Reaching out to your existing customers is THE way to raising your bottom-line without upping your marketing budget. Some studies have even found that it costs 4 times as much to get a sale from a new customer as from an existing customer.

Social Media | 0 min read

The Psychology Of Social Shopping

 

SEO | 2 min read

5 Common SEO Mistakes To Avoid

SEO is as much about what you should do as what you shouldn't. In fact, common SEO mistakes could actually get your site penalized by  search and others will just waste your time. Its important to be aware of some basic  "Don'ts" when you’re plotting out your SEO strategy.

Shipping & Fulfillment | 1 min read

Can You Make Free Shipping Work for Online Store?

For savvy online shoppers, finding “free shipping” is like discovering buried treasure. But can shipping really be free? Someone has to pay that shipping charge, and if you’re experimenting with the phrase “free shipping” in your marketing plan, that someone is bound to be you.

eCommerce Features | 1 min read

Multi-Channel Selling with Shopping Networks

If you don’t have a multi-channel selling strategy, your brand isn’t getting enough exposure. You can’t always count on organic search customers if you want to grow your business; shopping networks give you the ability to expose your brand to new customers through trusted channels.

3dcart News | 1 min read

Google Rolls Out YouTube Analytics

Google announced in a blog post yesterday that released the next generation of 'Insights' called  'YouTube Analytics'.

Holiday Shopping | 0 min read

Cyber Monday Infographic

Happy Cyber Monday! We hope that your online store's sales have soared this weekend! According to an IBM survey, online sales this past Friday were up 24.3% compared to last year, and those sales most likely will continue to grow. Last year's Cyber Monday was the the biggest day for online retail to date, raking in $1 billion in the United States alone!!

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