Close your eyes.
Email marketing is an essential element in eCommerce marketing and but has never been called easy. And one of the most important parts of a successful email campaign is the 'call to action' - the message that drives readers to the response you want them to complete. Writing an effective 'call to action' is part skill, part science. That's when we saw this extremely informative infographic from the guys at Litmus.com, we knew wanted to share.
There was so much much useful information, we[...]
Can you think of an online sign-up process that DOESN'T require an email address for completion? Its almost as assumed that a user has an email address, as they do a home address. And with good reason, today almost every online user does. With an email address a merchant can reconnect with users post-purchase, reach out after an abandoned cart or send them a coupon for their next purchase. While capturing emails adds a layer of communication to you customer relationships, it doesn't tell[...]
What is content marketing?
Content marketing is the creation and distribution of creative, relevant content designed to attract your target audience. It involves creating and running an ongoing blog for the purpose of engaging with people and promoting your business’s goods and services. You can use this medium to speak to potential customers, address their needs, and show them how your product can be the solution to their problems.
Many businesses, especially smaller ones, are hesitant to[...]
Yesterday morning Facebook pushed out an update for brand pages allowing page owners to switch their design to a new timeline format, similar to that of personal timelines. The design switch is optional as of now, but on March 30, 2012 your page will automatically get the new design. Right now you can preview the new Timeline design before you make the switch publicly.
So what does the new update mean for you?
Express Your Business With Cover Photos.
Just like your personal profile, your[...]
We shared a ton of tips and tricks in Monday's webinar ( if you didn't get a chance to attend check it out here) We went over SO much in fact, that we wanted to share some highlights.Here are 5 social resources you can't miss:Wisestamp: Promote Your Social Accounts In Email Promote your store's social accounts in your email signature with Chrom Plugin wisestamp. Wisestamp automatically embeds a social signature in your emails. Wisestamp is easily configured allowing you to customize what[...]
Even though it is one of the fastest growing social networks, LinkedIn's business focus makes it distinctly different from other mega-networks like Facebook & Twitter. Being soley focused on professional networking opens up the platform to offer more straight-forward marketing opportunities than other social networks. Before we dive into the world of LinkedIn marketing, here are a few things you need to know:
Big & Influential
With over 135 million users, LinkedIn's user base is massive and[...]
Hard to believe, but just a short time ago manual recommendations were thought to be doing a good job for some pretty well-known companies, such as Columbia Sportswear, Sgt Grit and SmartPak. That is, until they automated and personalized the recommendation process, giving them 30-67%more revenue than manual recommendations. Still think manual recommendations are good enough for your business?
Most online retailers understand they need to have product recommendations in order to provide an[...]
SEO is confusing. Mostly because it is ever-changing. Once you feel like you have a good grasp on link-building tactics, Google goes and changes your algorithm and all of your techniques no longer yield results! So when we saw this SEo FAQ, we knew we had to share. We want to highlight out some important points:
1. Choosing Your Long Tail Keywords
Long Tail Keywords are noted in the first portion of the infographic as having lower competition and higher conversion rate than general[...]
Constant Contact found that users receive three permission-based emails a day. So what makes users open some and not others? Or worse than deleting your email, what makes users mark you as spam forever sending your emails to never never land?
Yesterday we gave you Pinterest 101, but now its time to amp up your Pinning knowledge to learn how to market your store on the fast growing social network.
First, we we'll answer the most pressing question, WHY?
Pinterest users are extremly engaged and if you have a personal account you probably know why, ITS ADDICTIVE. Pinterest is a marketers dream - it has the openess of Twitter but the intimate nature of Facebook. Users feel connected with their close-knit[...]
If you haven't heard of Pinterest, you're in for an awesome treat. Not only is Pinterest one of the most addicting social networks the Internet has to offer but it has awesome potential for merchants to market their products to the thousands of avid pinners.
But first things first,here's an overview of everything you need to know to get started!
What is Pinterest? Pinterest is a social image site which allows users to organize and share image bookmarks in visually beautiful way.
Below is a guest post from Instabill, an online payment processor specializing in high risk merchant accounts.
The leader of your book club shops online. Your 13-year old middle-schooler shops online (hopefully with your consent). Your grandmother shops online. Online shopping isn't just for the tech savvy anymore, but just WHO is the new mobile shopper? Just HOW connected are they?
A new infographic by Zmags sets out to answer just that and there are some important take-aways.
She's a soccer mom. 52% of 'connected consumers' are women with an average age of 40. Yep, despite generational stereotypes[...]
There's is much to be said about cart abandonment .. and we have! We recently wrote about some interesting facts and figures here, and also in our 3dcart university, as well as posted an interesting infographic here . While there is much to be said, there are 3 facts that every merchant must know to understand cart abandonment. FACT: Price is crucial.
When it comes to eCommerce design, every decision matters because aspect of your design impacts conversion...even the colors. Offline merchants have been using color tactics for centuries to lure customers in with advertisements or window displays so it makes sense that online merchants use color to influence the consumer too.
KISSmetrics published this interesting guide to the affect color have on eCommerce:
I don't know a merchant that LOVES returns, but I do know ones that make return-ee into loyal customers.
Returns unfortunately are apart of the online process, but a return-ees are still customers and the process should be seen as a marketing opportunity.
An easy amicable kind return process can turn a one-time returnee into a loyal fan who knows they will be taken care of at every turn, why wouldn't they buy from you again?